Partnership with Beyond Analysis has already seen funds reach £500,000 in 2012

London, UK - 13 December 2012 - After an incredible year of hard work, determination and data analysis, Beyond Analysis is delighted to announce that its Charity of the Year, Rett Syndrome Research Trust UK, has raised more than £500,000 since July this year as it heads towards its £750,000 goal.

As part of the partnership over the past year, Beyond Analysis has provided the charity with analytical and campaign support to help grow its community of supporters and donations. Included in the on-going support, Beyond Analysis provided consultation and support over a free CRM system and integrated automatic feeds from Just Giving and the Rett Syndrome Research Trust UK website, giving the charity a crucial central record of its activity. 'Change Makers' Workshops were also held with key fundraisers to enable the charity to help their supporters use its new standardised marketing and data capture tools and materials.

Rett Syndrome is an incurable childhood neurological disorder. It most often affects young females when they reach 6-36 months old and disables their speech, normal movement and ability to use their hands.

Beyond Analysis has been more than a business partner to Rett Syndrome Research Trust UK, with the entire UK team throwing themselves into a number of fundraising activities on behalf of the charity. Activities have included a pub quiz and bake off day, as well as sponsored endurance events including a team entry into this year's Royal Parks Half Marathon. The charity aims to top this year's goal by raising £1 million in 2013.

Paul Alexander, co-founder and chief executive officer of Beyond Analysis, said of the work undertaken by everyone at Beyond Analysis: "We're immensely honoured to be working with Rett Syndrome Research Trust UK to raise awareness of this charitable cause. We have also been absolutely delighted by the results and are proud that everyone here at Beyond Analysis has embraced this worthwhile cause. We're looking forward to next year's challenge by providing analytical and campaign support, as well as implementing test and learn methodology to intelligently increase revenue for this important cause".

Rachael Bloom, executive director and parent of a 17-year-old daughter with the disease, said: "We feel very privileged to have worked with such a supportive company and are appreciative of the expertise and fundraising support that Beyond Analysis has brought to our charity. Rett Syndrome is not a disability that many people know about, but thanks to Beyond Analysis, more people are aware of the condition and what we can do as a charity to give these girls and their families a better life. Their ability to analyse data together with their insight to spot patterns within data means that we have been lucky enough to be introduced to opportunities that we didn't know existed. As a result, they have increased our efforts to use data to boost our fundraising efforts and find a cure for the disease."

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About Rett Syndrome Research Trust UK
Rett Syndrome Research Trust UK exists for one reason only; to accelerate treatments and cures for Rett Syndrome and related MECP2 disorders.

Rett Syndrome Research Trust UK was formed by a small group of parents of daughters with the condition Rett Syndrome, an incurable childhood neurological disorder. This condition affects young females between 6-36 months and disables their speech, normal movement and ability to use their hands. Common symptoms include Parkinson-like tremors, extreme anxiety, seizures and orthopaedic problems. While most of these females do live into adulthood, all are at an increased risk of suffering from sudden unexplained death. The charity works to speed the time it takes to translate these spectacular laboratory developments into treatments and cures for their own children, as well as for girls and women around the world living with Rett Syndrome today.

For more information visit http://www.reverserett.org.uk

About Beyond Analysis
Beyond Analysis is a leading customer insight and strategy business. We believe that the customer should be at the heart of everything we and our clients do, and we're passionate about using the power of data to achieve this: finding it; collating it; interpreting it; unlocking its value.

We work with some of the world's largest consumer brands to harness the power of their data and adopt a customer-led approach to their decision making. We bring together multiple data sources to interpret consumer trends and give our retail and financial clients a clear line of sight to help them grow their business.

Founded in the UK in 2007, most of Beyond Analysis' 64 employees are headquartered in London. We opened an office in Sydney in 2008, and, following the launch of our unique retail and financial services proposition in 2009, further offices in Warsaw (2010), New Delhi (2010) and Singapore (2011). We also have a partnership with UCS Solutions, an IT solutions and services provider, in South Africa.

Amongst others, Beyond Analysis works with Waitrose, Kingfisher Plc (B&Q, Screwfix, Castorama), Commonwealth Bank of Australia, Visa Europe, Visa Inc., Flight Centre, Virgin Blue and Just Giving.

For further details please go to www.beyondanalysis.net

Contact Information:
Claire Hutchison/Evie Porter
BA@berkeleypr.co.uk
+44 (0) 1189 090 909