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Microsoft Cloud Authors: Liz McMillan, Greg O'Connor, Aleksei Gavrilenko, Elizabeth White, Pat Romanski

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Gala Bingo adopte les tickets de bingo de troisième génération grâce à edwardthompson et à GMC Software Technology

GMC Software Technology, une référence dans le domaine des communications clients (CCM) et des solutions de gestion de la production, a annoncé aujourd'hui que Gala Bingo, le géant du divertissement, était passé aux tickets de bingo « de troisième génération » avec l’aide d’edwardthompson et de GMC Software Technology. Désormais, les clients des bingos peuvent bénéficier d’un niveau de personnalisation élevé et d’une meilleure expérience de jeu. De plus, Gala Bingo peut aussi faire des offres de promotion croisée pertinentes pour d’autres de ses domaines d’activité.

Gala Bingo, qui fait partie du groupe Gala Coral, est le premier exploitant de bingos au Royaume-Uni, avec plus de 135 clubs, six millions de membres et une part de marché de 40%. Pour rester compétitif et fidéliser ses membres, Gala Bingo est sans cesse à la recherche d’occasions lui permettant d’en donner plus à ses membres et d’améliorer l’expérience de jeu. C’est ainsi que Gala met en place des tickets de bingo de troisième génération (3GB) produits par edwardthompson, le fournisseur de services d’impression de Gala, et GMC Inspire.

« GMC Inspire était la seule plateforme à proposer un vrai design visuel et une grande facilité d’utilisation pour les opérateurs non techniciens », a déclaré David Bate, Directeur opérationnel chez edwardthompson. « Nous étions sans voix quand GMC a présenté une application de travail lors d’une réunion. La décision de déployer GMC Inspire est l’une des meilleures que j’ai jamais prises. »

Des tickets de bingo de troisième génération

Les nouveaux tickets 3GB de Gala offrent davantage de flexibilité que les tickets de bingo standard, et créent davantage d’opportunités pour Gala Bingo. Imprimés en couleur, ces tickets peuvent être totalement personnalisés avec différents graphiques, textes et images selon les clubs, les régions et même les membres de club. De plus, ils peuvent être customisés pour intégrer des informations locales comme des offres, des parrainages et des publicités tierces, pour une source de revenus supplémentaires ou du marketing.

« Non seulement le nouveau ticket est plus beau, mais il améliore aussi l’expérience du client et nous donne la possibilité de promouvoir d’autres domaines d’activité », a déclaré Mike Smith, Directeur de la stratégie bingo nationale chez Gala Bingo. « De plus, il permet à Gala Bingo d’améliorer ses processus opérationnels au niveau du contrôle des stocks et des procédures d’audit. »

Initié par edwardthompson, l’une des 100 plus grandes sociétés d’imprimerie britanniques et le leader de la fabrication de tickets de bingo, le ticket 3GB est une solution qu’edwardthompson a développée pour mettre un tout nouveau produit sur le marché du bingo, en exploitant la dernière plateforme d’impression numérique à données variables. Après avoir investi dans une imprimante numérique polychrome à grande vitesse, edwardthompson a mis en œuvre GMC Inspire pour obtenir un retour sur investissement maximal et proposer des tickets 3GB à Gala Bingo.

Pour lire l’intégralité de ce récit sur le passage de Gala Bingo au bingo de troisième génération, téléchargez l’étude de cas ou visionnez la vidéo sur le site web de GMC.

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GMC Software Technology

GMC Software Technology propose des solutions efficaces dans le domaine de la gestion des communications clients (CCM). Dotée d'une expérience sans égale dans le secteur, GMC démontre en permanence sa capacité à aider les entreprises à améliorer les relations avec leurs clients à tous les niveaux. La plateforme CCM de la société, GMC Inspire, permet aux entreprises d'assurer des communications pertinentes, au bon moment, par le réseau de leur choix, avec chacun de leurs clients - garantissant une fidélisation accrue, l'acquisition de clients plus nombreux et une efficacité opérationnelle optimisée.

GMC Software Technology propose ses services à des milliers de clients dans le monde, actifs dans le secteur de la banque, des assurances, du commerce de détail, des services commerciaux, des télécommunications et des services publics, ainsi que des soins de santé. Ayant reçu de nombreux prix dans le domaine de la gestion des communications clients, la société est reconnue comme un leader de l'innovation dans son secteur.

Pour un complément d'information, veuillez consulter le site www.gmc.net

Facebook : www.facebook.com/gmcnet

Twitter : @gmc_net

Linkedin : www.linkedin.com/company/gmc-software-technology

Le logo GMC et GMC Inspire sont des marques commerciales de GMC Software Technology

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