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By Business Wire |
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December 13, 2012 11:40 AM EST |
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GMC Software Technology, une référence dans le domaine des
communications clients (CCM) et des solutions de gestion de la
production, a annoncé aujourd'hui que Gala Bingo, le géant du
divertissement, était passé aux tickets de bingo « de troisième
génération » avec l’aide d’edwardthompson et de GMC Software Technology.
Désormais, les clients des bingos peuvent bénéficier d’un niveau de
personnalisation élevé et d’une meilleure expérience de jeu. De plus,
Gala Bingo peut aussi faire des offres de promotion croisée pertinentes
pour d’autres de ses domaines d’activité.
Gala
Bingo, qui fait partie du groupe Gala Coral, est le premier
exploitant de bingos au Royaume-Uni, avec plus de 135 clubs, six
millions de membres et une part de marché de 40%. Pour rester compétitif
et fidéliser ses membres, Gala Bingo est sans cesse à la recherche
d’occasions lui permettant d’en donner plus à ses membres et d’améliorer
l’expérience de jeu. C’est ainsi que Gala met en place des tickets de
bingo de troisième génération (3GB) produits par edwardthompson,
le fournisseur de services d’impression de Gala, et GMC Inspire.
« GMC Inspire était la seule plateforme à proposer un vrai design visuel
et une grande facilité d’utilisation pour les opérateurs non techniciens
», a déclaré David Bate, Directeur opérationnel chez edwardthompson. «
Nous étions sans voix quand GMC a présenté une application de travail
lors d’une réunion. La décision de déployer GMC Inspire est l’une des
meilleures que j’ai jamais prises. »
Des tickets de bingo de troisième génération
Les nouveaux tickets 3GB de Gala offrent davantage de flexibilité que
les tickets de bingo standard, et créent davantage d’opportunités pour
Gala Bingo. Imprimés en couleur, ces tickets peuvent être totalement
personnalisés avec différents graphiques, textes et images selon les
clubs, les régions et même les membres de club. De plus, ils peuvent
être customisés pour intégrer des informations locales comme des offres,
des parrainages et des publicités tierces, pour une source de revenus
supplémentaires ou du marketing.
« Non seulement le nouveau ticket est plus beau, mais il améliore aussi
l’expérience du client et nous donne la possibilité de promouvoir
d’autres domaines d’activité », a déclaré Mike Smith, Directeur de la
stratégie bingo nationale chez Gala Bingo. « De plus, il permet à Gala
Bingo d’améliorer ses processus opérationnels au niveau du contrôle des
stocks et des procédures d’audit. »
Initié par edwardthompson, l’une des 100 plus grandes sociétés
d’imprimerie britanniques et le leader de la fabrication de tickets de
bingo, le ticket 3GB est une solution qu’edwardthompson a développée
pour mettre un tout nouveau produit sur le marché du bingo, en
exploitant la dernière plateforme d’impression numérique à données
variables. Après avoir investi dans une imprimante numérique polychrome
à grande vitesse, edwardthompson a mis en œuvre GMC Inspire pour obtenir
un retour sur investissement maximal et proposer des tickets 3GB à Gala
Bingo.
Pour lire l’intégralité de ce récit sur le passage de Gala Bingo au
bingo de troisième génération, téléchargez
l’étude de cas ou visionnez la vidéo sur le site
web de GMC.
# # #
GMC Software Technology
GMC Software Technology propose des solutions efficaces dans le domaine
de la gestion des communications clients (CCM). Dotée d'une expérience
sans égale dans le secteur, GMC démontre en permanence sa capacité à
aider les entreprises à améliorer les relations avec leurs clients à
tous les niveaux. La plateforme CCM de la société, GMC Inspire, permet
aux entreprises d'assurer des communications pertinentes, au bon moment,
par le réseau de leur choix, avec chacun de leurs clients - garantissant
une fidélisation accrue, l'acquisition de clients plus nombreux et une
efficacité opérationnelle optimisée.
GMC Software Technology propose ses services à des milliers de clients
dans le monde, actifs dans le secteur de la banque, des assurances, du
commerce de détail, des services commerciaux, des télécommunications et
des services publics, ainsi que des soins de santé. Ayant reçu de
nombreux prix dans le domaine de la gestion des communications clients,
la société est reconnue comme un leader de l'innovation dans son secteur.
Pour un complément d'information, veuillez consulter le site www.gmc.net
Facebook : www.facebook.com/gmcnet
Twitter : @gmc_net
Linkedin : www.linkedin.com/company/gmc-software-technology
Le logo GMC et GMC Inspire sont des marques commerciales de GMC
Software Technology
Le texte du communiqué issu d’une traduction ne doit d’aucune manière
être considéré comme officiel. La seule version du communiqué qui fasse
foi est celle du communiqué dans sa langue d’origine. La traduction
devra toujours être confrontée au texte source, qui fera jurisprudence.

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