Welcome!

Microsoft Cloud Authors: Liz McMillan, John Basso, Pat Romanski, Elizabeth White, Mihai Corbuleac

News Feed Item

The Mobile Broadband Connectivity Market - 7th Edition

NEW YORK, Dec. 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Mobile Broadband Connectivity Market – 7th Edition 

http://www.reportlinker.com/p0234514/The-Mobile-Broadband-Connectivity-Market-–-7th-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Broadband

Executive summary

Mobile broadband based on HSPA/LTE and other mobile communication standards has taken off as an important technology for connecting mobile PCs and tablets to the Internet. The evolution is led by Europe where HSPA now accounts for 21.8 percent of the total number of broadband connections, compared to 18.1 percent in North America. The concept that was first launched as an exclusive business service is now a mass-market consumer product sold on an intensively competitive market. Consumers are utilizing their mobile broadband connections extensively, pushing the networks to their capacity limits. In Europe a large share of data traffic on mobile networks is generated by notebook PC users that surf the Internet. The number of mobile broadband subscribers in Europe continues to increase, with demand fuelled by declining prices, improved user experience and new device categories. The total number of mobile broadband subscribers in EU 23+2 grew by 12.4 percent to reach 38.1 million in 2011, while the estimated operator revenues reached € 6.8 billion. The mobile broadband subscriber base is expected to grow at a compound annual growth rate of 10.7 percent to reach 70 million subscribers in 2017. However, mobile broadband subscription revenues will increase at a more moderate CAGR of 5.6 percent during this time period, as growth in subscriptions is largely offset by a decline in ARPU. The number of mobile broadband subscribers in North America grew by 47 percent to reach 21.4 million in the end of 2011. The subscriber base is forecasted to grow at a CAGR of 16.3 percent to reach 53 million subscribers in 2017. The estimated operator revenues were about US$ 9.5 billion and are expected to grow at a compound annual growth rate of 7.6 percent to reach US$ 14.8 billion by 2017. The growth in North America is primarily driven by tablet data plans, which accounted for the vast majority of net additions in 2011. Subscriptions tied to USB modems, mobile hotspots and notebooks with embedded modules are also growing at a steady but more limited pace.

Mobile broadband terminals are available in different forms and shapes. Four main types have emerged to satisfy different needs – PC-cards, USB modems, embedded modules and gateways. Berg Insight estimates the total global number of shipped external mobile broadband terminals in 2011 to 102.5 million. In addition, shipments of embedded modules totalled an estimated 9.3 million units. Terminal shipments to Europe and North America declined slightly in 2011 to 26.6 million units and 8.1 million units respectively. Data on terminal shipments for the first three quarters of 2012 indicates that the European market will decline by 21 percent in 2012. However, the market is likely to have stabilized and is projected to resume growth in 2013, driving mobile broadband terminal shipments to 34 million units in 2017. Shipments to North America are similarly forecasted to reach 13 million units in 2017. Expectations on embedded solutions for mobile PCs have been high during the past years, but the attach rate was still low at 4.2 percent in 2011. Embedded modules can potentially achieve a breakthrough in the tablet device segment, but the most probable scenario is that notebook PCs will continue to account for the vast majority of embedded module volumes. The device ASP in Europe has fallen steeply over the past years and reached € 30 in 2011. Berg Insight predicts that the ASP decline rate will slow down significantly in Europe during the next few years. The North American device market is characterized by a larger mix of midrange and high-end products such as mobile hotspots, whereby the ASP increased to US$ 101 in 2011. The EU 23+2 external device market generated an estimated € 796 million in 2011 while the North American market generated estimated revenues of € 588 million. Huawei has established itself as the world's largest supplier of mobile broadband terminals holding a market share of 54 percent and has a particularly strong foothold in Europe.

ZTE is the second largest vendor with clear margins capturing a market share of 34 percent. In North America, the local vendors Sierra Wireless and Novatel Wireless still hold strong positions. A vast majority of the external modems shipped are USB modems, but mobile hotspots are gaining in popularity. The embedded module market has been dominated by Ericsson and Qualcomm for years, but both companies decided to exit the market in 2010–2011. The market is thus in a transitional phase where new and existing vendors have an opportunity to capture market share as PC OEMs shift to the next generation of embedded modules.

Table of Contents

Table of Contents. i

List of Figures. v

Executive summary..1

1 Market environment ....3

1.1 Internet usage3

1.2 The European broadband communications market .4

1.2.1 Fixed broadband market..5

1.2.2 Wireless market.8

1.3 The North American broadband communications market10

1.3.1 Fixed broadband market11

1.3.2 Wireless market....12

2 Evolved 3G/LTE network technology 15

2.1 Wireless technology roadmap...15

2.1.1 GSM..16

2.1.2 3G networks UMTS/WCDMA – 3GPP Release 99 .17

2.1.3 HSDPA – 3GPP Release 5...18

2.1.4 HSUPA – 3GPP Release 6...19

2.1.5 HSPA+ – 3GPP Release 7 ..21

2.1.6 HSPA+ – 3GPP Release 8 and further evolution...22

2.1.7 LTE – 3GPP Release 8 through 1123

2.1.8 The CDMA/EVDO track ..25

2.1.9 Other wireless technologies26

2.1.10 Comparison of technologies....28

2.1.11 HSPA+ and LTE network deployments..31

2.2 Evolution of network infrastructure.34

2.2.1 From traditional to evolved network architecture...34

2.2.2 Heterogeneous networks....37

2.2.3 Improving network backhaul capacity ....38

2.2.4 Expansion to new frequency bands...41

2.3 Evolution of wireless chipsets ...44

3 Mobile broadband device vendors....45

3.1 The mobile broadband connectivity value chain ....45

3.2 Mobile Broadband data terminals and form factors47

3.2.1 USB modems ..48

3.2.2 Gateways....49

3.2.3 Embedded solutions .50

3.2.4 PC-cards53

3.3 Baseband chip suppliers.54

3.3.1 Qualcomm..54

3.3.2 ST-Ericsson 56

3.3.3 NVIDIA ...57

3.3.4 Intel Mobile Communications...58

3.4 Mobile broadband terminal and module vendors...59

3.4.1 Huawei...59

3.4.2 ZTE ...62

3.4.3 Option....64

3.4.4 Novatel Wireless...66

3.4.5 Sierra Wireless.68

3.4.6 AnyDATA ....70

3.4.7 BandRich....71

3.4.8 Onda Communication ....72

3.4.9 Axesstel .72

3.4.10 Samsung ....73

3.4.11 Franklin Wireless ..73

3.4.12 Others....74

4 Notebook PC and tablet integration ..75

4.1 The global notebook PC and tablet market ..75

4.1.1 Notebook PC market trends76

4.1.2 Notebook PC vendor market shares..78

4.1.3 Tablet market trends .79

4.1.4 Tablet vendor market shares ...80

4.2 Integration of mobile broadband in notebook PCs.81

4.3 Integration of mobile broadband in tablets ...83

4.4 Notebook and tablet vendors....84

4.4.1 Hewlett-Packard ...85

4.4.2 Acer ..86

4.4.3 Dell ...87

4.4.4 Lenovo...88

4.4.5 Toshiba..90

4.4.6 ASUS91

4.4.7 Apple 92

4.4.8 Samsung Electronics 92

4.4.9 Sony .94

4.4.10 Motorola 95

4.4.11 Research In Motion ...96

5 Operator strategies for mobile broadband..97

5.1 Mobile broadband usage 97

5.2 Business models ...99

5.2.1 Postpaid subscriptions.100

5.2.2 Prepaid subscriptions ..100

5.2.3 Bundling with other services ..102

5.2.4 Shared data bundles....102

5.3 Pricing and conditions...103

5.3.1 Pricing .103

5.3.2 International roaming ...104

5.3.3 Terms of use..107

5.4 3 Group.108

5.5 Deutsche Telekom....111

5.6 France Telecom...114

5.7 KPN Group 118

5.8 Telecom Italia..119

5.9 Telekom Austria ...120

5.10 TeliaSonera122

5.11 Telefonica Group .125

5.12 Vodafone Group ..127

5.13 Verizon Wireless ..132

5.14 AT&T 133

5.15 Sprint ....135

6 Market forecasts and trends ..137

6.1 Market summary..137

6.2 Device market.139

6.2.1 Vendor market shares ..140

6.2.2 Form factor trends...144

6.3 The European mobile broadband service market.149

6.3.1 Pricing trends 153

6.3.2 Network technology trends ....155

6.3.3 Service convergence trends ..156

6.4 The North American mobile broadband service market .157

6.4.1 Pricing trends 158

6.4.2 Network technology trends ....159

Glossary 163

List of Figures

Figure 1.1: Global broadband traffic by application category (2010) 4

Figure 1.2: Fixed broadband market data (EU23+2 2011).6

Figure 1.3: Fixed broadband operators by number of subscribers (EU23+2 2011) ..7

Figure 1.4: Mobile operators by number of subscribers (EU27+2 Q2-2012) ...9

Figure 1.5: Fixed broadband market data (North America 2011) ....10

Figure 1.6: Fixed broadband operators by number of subscribers (North America 2011).11

Figure 1.7: Mobile operators by number of subscribers (North America Q2-2012)..13

Figure 2.1: Wireless cellular subscribers by standard (Worldwide Q2-2012) .15

Figure 2.2: Technical performance data for 3GPP Release 5 (HSDPA)18

Figure 2.3: Technical performance data for 3GPP Release 6 (HSUPA)20

Figure 2.4: Theoretical peak data rates by technology 27

Figure 2.5: Evolution of different wireless technologies ....28

Figure 2.6: Correlation between bitrate and coverage .29

Figure 2.7: Average range of latency for a ping roundtrip.30

Figure 2.8: Examples of HSPA+ networks in Europe (July 2012) ...31

Figure 2.9: Examples of LTE deployments in Europe and North America.33

Figure 2.10: UMTS network architecture ..35

Figure 2.11: LTE network architecture.36

Figure 2.12: Monthly data usage by subscription type (Scandinavia 2007–2011) ...39

Figure 2.13: Vodafone's backhaul upgrade in Europe.41

Figure 2.14: Spectrum bands and available FDD blocks for mobile broadband.42

Figure 3.1: The mobile broadband connectivity value chain..46

Figure 3.2: Examples of USB modems48

Figure 3.3: Examples of wireless gateways...50

Figure 3.4: Examples of embedded mobile broadband modules....52

Figure 3.5: Examples of PC-card models.53

Figure 3.6: Selection of mobile broadband products from Huawei .61

Figure 3.7: Selection of mobile broadband products from ZTE..63

Figure 3.8: Selection of mobile broadband products from Option ..65

Figure 3.9: Selection of mobile broadband products from Novatel Wireless .67

Figure 3.10: Selection of mobile broadband products from Sierra Wireless ..69

Figure 4.1: Notebook PC shipments (Western Europe 2004–2011) 76

Figure 4.2: Notebook PC vendor market shares (World 2011) ...78

Figure 4.3: Tablet shipments (World 2011) ...80

Figure 4.4: Number of notebook PC models with integrated HSPA (2007–2012) ....81

Figure 4.5: Connected tablet shipments (World 2011).83

Figure 5.1: Pay as you go mobile broadband offers from 3 UK (October 2012) ....101

Figure 5.2: Retail and wholesale price caps on data (July 2012)...104

Figure 5.3: Tariffs for Telekom Austria's data roaming packages (October 2012) .105

Figure 5.4: Roaming packages from Vodafone Netherlands (October 2012)....106

Figure 5.5: 3 Austria's roaming tariffs (October 2012)107

Figure 5.6: 3 Group mobile broadband subscribers by market (2011)....109

Figure 5.7: 3 Group mobile broadband tariffs by country (October 2012)....110

Figure 5.8: T-Mobile broadband tariffs by country (October 2012)113

Figure 5.9: Orange mobile broadband subscribers in key markets (2011) ..115

Figure 5.10: Orange mobile broadband tariffs by country (October 2012)...116

Figure 5.11: KPN mobile broadband tariffs by country (October 2012)...118

Figure 5.12: Telecom Italia mobile broadband tariff (October 2012) ..120

Figure 5.13: A1 Telekom Austria mobile broadband subscribers (2006–2011).121

Figure 5.14: Telekom Austria mobile broadband tariffs (October 2012) ..122

Figure 5.15: TeliaSonera mobile broadband tariffs by country (October 2012).124

Figure 5.16: Telefonica O2 mobile broadband tariffs by country (October 2012) ...126

Figure 5.17: Vodafone mobile broadband subscribers (FY2005–FY2011) ...128

Figure 5.18: Vodafone mobile broadband tariffs by country (October 2012) ....130

Figure 5.19: Verizon Wireless mobile broadband tariffs (October 2012) ......133

Figure 5.20: AT&T mobile broadband tariffs (October 2012) ....134

Figure 5.21: Sprint mobile broadband tariffs (October 2012) ...136

Figure 6.1: Mobile broadband market summary (EU/NA 2011–2017) 138

Figure 6.2: Mobile broadband device shipments and revenues (EU/NA 2011–2017) .140

Figure 6.3: Revenues and shipments of external devices by vendor and region (2011)..141

Figure 6.4: Embedded module shipments to PC and tablet OEMs by vendor (2011) 143

Figure 6.5: Mobile broadband shipments by product category and region (2011–2017) 146

Figure 6.6: Shipments of notebooks with embedded mobile broadband (EU/NA 2011–17) 148

Figure 6.7: Shipments of tablets with embedded cellular connectivity (EU/NA 2011–17)149

Figure 6.8: Mobile broadband subscribers and operator revenues (Europe 2011–2017)151

Figure 6.9: Mobile broadband market data (EU23+2 2011)152

Figure 6.10: Average monthly fee for mobile broadband services (Europe Nov 2012)....154

Figure 6.11: Mobile broadband subscribers and operator revenues (NA 2011–2017)159

To order this report:

Broadband Industry: The Mobile Broadband Connectivity Market – 7th Edition

CONTACT:
Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626

 

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...