|By Marketwired .||
|December 12, 2012 01:26 PM EST||
NEW YORK, NY -- (Marketwire) -- 12/12/12 -- TELiBrahma (www.telibrahma.com), the award-winning leader in global mobile marketing technology, is taking on the US market with the debut of their latest visual recognition augmented reality (AR) advertising platform, Point. Brands like Nike, Johnson & Johnson, Nokia, Ford, Hyundai, Microsoft, Maxim, Samsung and GM have leveraged the power of the world's lightest and fastest augmented reality browser to engage with millions of consumers.
Point is a 360-degree solution for consumer engagement for any media. From newspapers/magazines enhancing their media and advertisers increasing brand awareness, to consumers looking to compare prices and get more information about products, Point provides an innovative way for brands to communicate with their audience.
"We are excited about what Point can achieve by integrating traditional media and experiences with digital," said Suresh Narasimha, CEO of TELiBrahma. "We believe AR will become mainstream by focusing on utilities and metrics. With Point, we always focused on delivering utilities instead of just the gimmick. With solutions for different verticals, we have consistently delivered value in terms of media metrics, brand experience and sales conversions."
Companies like NIKE, Nokia and Unilever have leveraged the power of AR to engage with readers of various publications. Using Point, consumers can scan the brands' augmented print ads and instantly gain access to enhanced information including 3D overlays and video demos of new products. The platform's revolutionary image recognition allows marketers and advertisers to go beyond the QR code by simply scanning an image or logo ID and produce higher ROI.
Point works with more than just advertising. Newspapers and magazines including Maxim and Outlook have partnered with TELiBrahma to give readers exclusive access to an interactive newspaper. Using their smartphones, readers can capture the cover page, editorial or text of the print publication and watch it come to life with exclusive footage and videos of news stories. Point brings with it specific solutions for different verticals like retail, real estate, automobile and packaging to help deliver clear business benefits beyond media metrics.
"We have had an exciting partnership with TELiBrahma over the last two years. Using TELiBrahma's technology, we have provided digital legs to static media like print and Point of Sale material. Readers of various leading publications and walk-in customers at our showrooms could experience Augmented Reality through a static print creative to get rich media experience on their mobile phone. We provided consumers with interactive engagements, testimonials, videos etc. Using intARact, consumers could access prices, vehicle options, dealer locations, videos of customer experiences and much more right from their phone. I wish TELiBrahma good luck and look forward to working on more engaging and interactive solutions," said Sriram Padmanabhan -- General Manager, Marketing, Ford India.
"The core goal of the campaign is to excite people and get them to the retail store to go check Windows 8. This innovation is meant to bring Windows 8 experience delivered on their hand-held devices," Shafalika Saxena, Head, Central Marketing Group, Microsoft Corporation India, says regarding the IntARact app.
Piyush Sharma, CEO, Maxim India, said, "Maxim being the ultimate celebration of being a guy and being young at heart blends seamlessly with a strong personal medium such as mobile. And our alliance with TELiBrahma is a natural alliance of two leaders in complementing industries. We definitely are expecting great results for both our brands and above all, the end users. We strongly believe that going forward our association will go beyond providing robust and measurable engagement and ultimately together we will be able to deliver our advertisers a total performance oriented return on their investment. I would like to congratulate entire TELiBrahma team for their great foresight and perfect first execution with the augmentation of our November 2012 issue."
Point is available on a majority of smartphones and feature phones that have cameras. The app is available across several platforms including iPhone, Android, BlackBerry, Nokia, and Windows and is accessible at pointart.mobi.
TELiBrahma has worked with several of the major brands including Microsoft, Coca Cola, NIKE, Volkswagen, Disney, Samsung, Hyundai, Toyota, General Motors, Nokia, Unilever, Ford, BMW, Mercedes-Benz, LG and Puma.
Point is known as intARact in India.
For more information on TELiBrahma, visit www.telibrahma.com.
Simply Point your smartphone, and open your world to a new level of engagement.
Point, the world's lightest and fastest Augmented Reality app, is a visual recognition platform that helps brands engage with consumers by creating "real-world" experiences of products. By Capturing a product or service with their mobile phone camera, consumers can gain instant access to search results that are enhanced by 3D and 2D camera overlays, video overlays, facial recognition and contextual results. Point allows brands to go beyond the QR code by working with any ad, editorial, brand logo, newspaper, magazine, website or place.
TELiBrahma is an Intel-funded company that focuses on consumer engagement through augmented reality advertising. With Point, the company's new augmented reality platform, TELiBrahma helps brands create "real-life" experiences for consumers, increases engagement and produces higher ROI. Working with brands like Dove, Nokia, Nike and Toyota, TELiBrahma is a leader in contextual mobile solutions. TELiBrahma was established in 2004 and has offices in New York, Singapore and India. For more information, please visit the website at www.telibrahma.com.
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 6, 2016 06:00 PM EDT Reads: 855
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 6, 2016 05:30 PM EDT Reads: 837
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 6, 2016 04:00 PM EDT Reads: 871
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
May. 6, 2016 03:15 PM EDT Reads: 263
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 6, 2016 01:45 PM EDT Reads: 1,375
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 6, 2016 01:00 PM EDT Reads: 1,414
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 6, 2016 10:30 AM EDT Reads: 1,599
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 6, 2016 10:00 AM EDT Reads: 1,534
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 6, 2016 10:00 AM EDT Reads: 1,112
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 6, 2016 10:00 AM EDT Reads: 1,325
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 6, 2016 09:15 AM EDT Reads: 1,452
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 6, 2016 08:45 AM EDT Reads: 693
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 6, 2016 07:00 AM EDT Reads: 1,101
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 6, 2016 06:00 AM EDT Reads: 1,541
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 6, 2016 04:00 AM EDT Reads: 1,362
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 6, 2016 02:00 AM EDT Reads: 1,452
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 6, 2016 01:45 AM EDT Reads: 1,466
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 6, 2016 01:00 AM EDT Reads: 1,302
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 6, 2016 12:00 AM EDT Reads: 1,508
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 5, 2016 11:30 PM EDT Reads: 1,411