Welcome!

Microsoft Cloud Authors: Pat Romanski, Andreas Grabner, Nick Basinger, Kevin Benedict, Liz McMillan

News Feed Item

Edible Arrangements Eats the Competition, Gifttree.com Wins the Love: NetBase Measures Social Shopper Sentiment for Gift Baskets

MOUNTAIN VIEW, CA -- (Marketwire) -- 12/12/12 -- NetBase, the Enterprise Social Intelligence (ESI) Platform company, today announced the latest Brand Passion Index, an analysis of consumer conversations online about five gift basket brands. Powered by the Insight Composer, the Index measured the behaviors, emotions and opinions about these popular holiday gift basket brands: Edible Arrangements, Gifttree.com, Wine.com, Harry & David, and Hickory Farms.

While online consumers chatted most about Edible Arrangements and its signature fruit and chocolate bouquets, they expressed the most love for Gifttree.com's gourmet gift baskets, followed closely by the wide selection at Wine.com. Edible Arrangements generated 56 percent of the total gift basket buzz, but ranked the second lowest Net Sentiment, with a (still very high) score of 81, and the lowest Passion Intensity of the group at 72. Conversations about the brand revealed that while online consumers love and rave about the chocolate-covered strawberries, they also complain about the high prices.

Gifttree.com generated a Net Sentiment of 95 and a Passion Intensity of 100, even with less than 1 percent of the overall market chatter. Customers extolled online about the quality of the customer service and the gift baskets. Close behind Gifttree.com was Wine.com, with a Net Sentiment of 87 and a Passion Intensity of 100. Social media users love the personalization imparted by Wine.com with its service and gift baskets.

Read what consumers are saying about Edible Arrangements:

Edible arrangements makes the best chocolate covered strawberries in the galaxy

i dont understand why edible arrangements are soooooo expensive. its fruit.

Read what consumers are saying about Gifttree.com:

I've had the BEST customer service experience with Gift Trees!

I love your gift tree and the little purse sentiments, those are gorgeous and elegant indeed! What a beautiful array of ribbon too.

Read what consumers are saying about Wine.com:

Wine.com has an impressive understanding of its consumers

There is usually no one there to help me with my selection in the store. That is why I am so excited about wine.com. At wine.com you will be able to order wine gift baskets that are already perfectly filled.

Each month, the Brand Passion Index (BPI) analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog. Register for our next Demo Day about holiday gifts here.

About NetBase
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179344

Add to Digg Bookmark with del.icio.us Add to Newsvine

Lisa Joy Rosner
NetBase
650.810.2128
Email Contact

Suzanne Chan
Eastwick Communications
415.820.4165
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...