Welcome!

Microsoft Cloud Authors: Nick Basinger, Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie

News Feed Item

Edible Arrangements Eats the Competition, Gifttree.com Wins the Love: NetBase Measures Social Shopper Sentiment for Gift Baskets

MOUNTAIN VIEW, CA -- (Marketwire) -- 12/12/12 -- NetBase, the Enterprise Social Intelligence (ESI) Platform company, today announced the latest Brand Passion Index, an analysis of consumer conversations online about five gift basket brands. Powered by the Insight Composer, the Index measured the behaviors, emotions and opinions about these popular holiday gift basket brands: Edible Arrangements, Gifttree.com, Wine.com, Harry & David, and Hickory Farms.

While online consumers chatted most about Edible Arrangements and its signature fruit and chocolate bouquets, they expressed the most love for Gifttree.com's gourmet gift baskets, followed closely by the wide selection at Wine.com. Edible Arrangements generated 56 percent of the total gift basket buzz, but ranked the second lowest Net Sentiment, with a (still very high) score of 81, and the lowest Passion Intensity of the group at 72. Conversations about the brand revealed that while online consumers love and rave about the chocolate-covered strawberries, they also complain about the high prices.

Gifttree.com generated a Net Sentiment of 95 and a Passion Intensity of 100, even with less than 1 percent of the overall market chatter. Customers extolled online about the quality of the customer service and the gift baskets. Close behind Gifttree.com was Wine.com, with a Net Sentiment of 87 and a Passion Intensity of 100. Social media users love the personalization imparted by Wine.com with its service and gift baskets.

Read what consumers are saying about Edible Arrangements:

Edible arrangements makes the best chocolate covered strawberries in the galaxy

i dont understand why edible arrangements are soooooo expensive. its fruit.

Read what consumers are saying about Gifttree.com:

I've had the BEST customer service experience with Gift Trees!

I love your gift tree and the little purse sentiments, those are gorgeous and elegant indeed! What a beautiful array of ribbon too.

Read what consumers are saying about Wine.com:

Wine.com has an impressive understanding of its consumers

There is usually no one there to help me with my selection in the store. That is why I am so excited about wine.com. At wine.com you will be able to order wine gift baskets that are already perfectly filled.

Each month, the Brand Passion Index (BPI) analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog. Register for our next Demo Day about holiday gifts here.

About NetBase
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit www.netbase.com, @NetBase, on Facebook page, LinkedIn, or YouTube.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179344

Add to Digg Bookmark with del.icio.us Add to Newsvine

Lisa Joy Rosner
NetBase
650.810.2128
Email Contact

Suzanne Chan
Eastwick Communications
415.820.4165
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
Never mind that we might not know what the future holds for cryptocurrencies and how much values will fluctuate or even how the process of mining a coin could cost as much as the value of the coin itself - cryptocurrency mining is a hot industry and shows no signs of slowing down. However, energy consumption to mine cryptocurrency is one of the biggest issues facing this industry. Burning huge amounts of electricity isn't incidental to cryptocurrency, it's basically embedded in the core of "mini...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Japan DX Pavilion at @CloudEXPO Silicon Valley
The graph represents a network of 1,329 Twitter users whose recent tweets contained "#DevOps", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 10 January 2019 at 23:50 UTC. The tweets in the network were tweeted over the 7-hour, 6-minute period from Thursday, 10 January 2019 at 16:29 UTC to Thursday, 10 January 2019 at 23:36 UTC. Additional tweets that were mentioned in this...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Where many organizations get into trouble, however, is that they try to have a broad and deep knowledge in each of these areas. This is a huge blow to an organization's productivity. By automating or outsourcing some of these pieces, such as databases, infrastructure, and networks, your team can instead focus on development, testing, and deployment. Further, organizations that focus their attention on these areas can eventually move to a test-driven development structure that condenses several l...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
Over the course of two days, in addition to insightful conversations and presentations delving into the industry's current pressing challenges, there was considerable buzz about digital transformation and how it is enabling global enterprises to accelerate business growth. Blockchain has been a term that people hear but don't quite understand. The most common myths about blockchain include the assumption that it is private, or that there is only one blockchain, and the idea that blockchain is...