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Microsoft Cloud Authors: Aleksei Gavrilenko, Elizabeth White, Liz McMillan, Pat Romanski, Jaynesh Shah

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NewsGator's New Social Sites Mobile Web Makes Social Mobile and BYOD a Reality

DENVER, Dec. 11, 2012 /PRNewswire/ -- NewsGator today unveiled a new mobile version of Social Sites, that lets mobile workers connect and collaborate anywhere and anytime from their smartphone, making social networking on mobile devices a reality.

The new Social Sites Mobile Web runs on web-enabled smartphones, giving the Social Sites platform a near ubiquitous footprint on mobile devices. The new web client accompanies NewsGator's powerful native mobile clients on iPhone and Android, ensuring that employees never miss a beat from their social activity streams – boosting productivity, collaboration, and innovation when they are away from their desks. 

Social Sites Mobile Web provides intelligent information streams of content and activities leveraging Lookout – the Social Sites personalized dashboard. It solves one of the biggest problems facing organizations that are embracing "Bring Your Own Device" (BYOD) initiatives – how to extend the power and real-time access to critical social information to employees wherever they are working.

"Social is sweeping the business world, and our clients have told us they would like to access Social Sites from everywhere," said Walker Fenton, vice president of mobile at NewsGator. "Social Sites Mobile Web fills out our mobile product suite giving virtually every smartphone on the planet access to Social Sites. It is the ultimate business productivity client for which BYOD initiatives were designed."

The new web client is easily configurable, allowing employees to set up their mobile view in a way that makes the most sense for them. Through Lookout, they simply select the types of content they need – including the activity streams from people, communities, topics, subjects, notifications, etc. – and Social Sites Mobile Web intelligently filters out the "noise" from the useful information. It is also localized in more than a dozen languages, supports multiple authentication options, and includes other user-friendly features. 

Extending the power of the Social Sites Lookout dashboard to mobile devices means users can spend more time reading, searching, and contributing information quickly and easily. They can read and respond to information that is more relevant to them. And they can view events in their activity stream that are important and meaningful.

ING Bank is developing social on mobile devices. ING employees can work from a company office, their home office, or even a customer location, so mobile access to "Buzz" (ING's internal name for Social Sites) is becoming increasingly important. The challenge is making employee access to Buzz on mobile devices secure.

"Buzz mobile is the number one request Buzz users make, and with the range of devices in use it was important to partner with an enterprise social specialist like NewsGator. Their approach to solving the mobile challenge for Social Sites makes it easy for us to realize our plans for mobile in a secure way," commented Louise McGregor, manager, Web Expert Centre at ING Bank.

Social Sites Mobile Web was developed based on input from NewsGator's 4+ million customers and 6+ years of social business innovation. It is available now.

About NewsGator   
NewsGator is helping over four million paid users in industries across the globe propel the future of productivity. NewsGator Social Sites delivers robust social technology to the enterprise with proven scalability and security to flagship clients like Accenture, Adidas, Deloitte, Ericsson, General Mills, JPMorgan Chase & Co., Kraft Foods, Merck & Co., Unisys Corporation, and the US Army. NewsGator delivers advanced social computing capabilities to Microsoft productivity and collaboration platforms, including SharePoint, Windows 8, SQL, Azure, Windows Phone 7, Lync, Office 365 and Dynamics. NewsGator was honored as Microsoft's 2011 U.S. Partner of the Year and, more recently, a Globally Managed Partner. Follow us on Twitter @newsgator and at www.newsgator.com.

SOURCE NewsGator

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