Welcome!

Microsoft Cloud Authors: Janakiram MSV, Pat Romanski, Steven Mandel, John Basso, Liz McMillan

News Feed Item

IDInteract Launches Out of Stealth With Mobile Veteran at the Helm

Former Bell Labs, Motorola Labs and T-Mobile Exec Matthew Standish Moves Beyond Supply-Based CRM With Launch of Demand Exchange Platform

SEATTLE, WA -- (Marketwire) -- 12/11/12 -- IDInteract, Inc., an innovator of products that empower enterprise marketers to identify and interact with highly qualified individuals and prospect clusters, today announced the launch of its company with $700,000 in initial investor funding. The company will be led by CEO and Chief Architect Matthew Standish, a veteran mobile and IT executive whose experience includes serving as Chief Information Architect at T-Mobile and as practice director of 4G IP Platforms for the US and Western Europe at AT&T Mobile.

Standish developed the concept for IDInteract's Demand Exchange™ technology after personally experiencing the pain of implementing traditional marketing, Business Intelligence, and CRM systems which were expensive, complex and often took upwards of 18 months to onboard. These systems also lacked multi-channel views of customer behaviors linked to demand and were solely focused on providing 30-60-90 day reports. Despite having the budget to implement nearly any CRM solution available, Standish often found these systems lacking when it came to delivering actionable information about customers to internal constituents like sales and marketing. Tools focused exclusively on social media also fell significantly short, providing reports on things like brand sentiment but failing to contextualize or bring social data to life in a meaningful and relevant way.

"After years developing IT platforms that solve business problems, I consistently heard about the wonders of 'Big Data' yet struggled to find any value in it using the tools that were available to me," said Standish. "Enterprise marketers wax philosophical about the potential of big data to positively influence customer lifetime value, loyalty and customer retention, but they fail to understand the economics of how to influence the demand curve. Instead, they rely on pushing supply via channels like email and paid search results. Big data has the potential to change all that, but without a way to aggregate and analyze all the data, marketers are left in the dark with no way to understand and immediately act on real-time customer demand signals. Demand-based customer engagements are non-intrusive and ensure that consumer privacy is respected, while creating a mutually beneficial relationship for both parties. That's really the soul of IDInteract -- changing the direction of supply-based marketing to demand-based interaction."

The launch of IDInteract coincides with the announcement of the company's Demand Exchange product. Unlike complex CRM systems or narrow social media "widgets" focused on pushing supply out to the market, Demand Exchange aggregates structured and unstructured data from multiple sources and automatically abstracts that data into easy-to-use 360-degree graphic representations to identify real-time customer demand. This demand-focused approach allows enterprise digital marketers to effectively manage real-time market demand curves for their brands, products, and services including demand monetization by delivering targeted real-time offers.

Standish is joined by Scott Frank who will oversee Marketing and Operations, Brian Leonard who is in charge of Design and User Experience, and John Helmon who will head up Customer Delivery and Platform Operations. Frank brings 27 years of product marketing experience, having served in senior roles at Microsoft, IBM and IDG. Leonard brings deep expertise in designing and developing products and services in the retail and technology industries, including household brands such as Red Bull, Budweiser and Bridgestone. Helmon brings 18 years of experience to IDInteract, primarily from his program management and solution deployment roles at Microsoft.

In addition to its senior management team, several prominent members of the venture capital and technology communities are advising the company. They include Silicon Valley influencer Punit Chiniwalla, Director at Singtel Innov8 Ventures, and Lee Paries, VP of Sales at Teradata Aster, a big data analytics solution company.

About IDInteract, Inc.

IDInteract, Inc. enables enterprise digital marketers to proactively identify and convert market demand into revenue with an easy-to-use software-as-a-service (SaaS) platform called Demand Exchange™. Our solution abstracts and analyzes raw consumer data from multiple sources, and consolidates that information into individual, group, event, and community "Personas," indicating real-time consumer demand for brands, products and services. Using these demand signals, Demand Exchange recommends and automates interaction with the most qualified prospects while continually measuring business results and return-on-investment. For more information, visit www.idinteract.com, follow on Twitter and Like on Facebook.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Rachel Pepple
Barokas Public Relations for IDInteract
Email Contact
206-264-8220

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.