Welcome!

Microsoft Cloud Authors: Janakiram MSV, Yeshim Deniz, David H Deans, Andreas Grabner, Stackify Blog

Related Topics: Microservices Expo, Java IoT, Microsoft Cloud, Containers Expo Blog, Agile Computing, @CloudExpo

Microservices Expo: Article

Embarcadero Expands Their Stable of Tools

Multi-device tool architecture from Embarcadero primes pump for accelerated enterprise mobile development for 2013

The modern class of C and C++ tools are workhorses of PC applications development. And Objective-C tools have proven the rapid application development means of choice for native mobile development for iOS and Mac OS X.

So wouldn't it be nice to let the developers with the skills and proficiency in building native applications for the prominent enterprise computing clients of yesteryear (like Windows) gain ease in bringing better apps to all the mobile and fat client types demanded for the foreseeable future?

Embarcadero Technologies thought so, and long enough ago that they began re-architecting their compiler and C++ Builder development architecture in time to now provide write-once, run-natively-anywhere-that-counts benefits. [Disclosure: Embarcadero Technologies is a sponsor of BriefingsDirect podcasts.]

And now is when it really counts, with the advent of Windows 8, growing Mac OS X use and exploding sales of iOS and Android clients.

And now is when it really counts, with the advent of Windows 8, growing Mac OS X use and exploding sales of iOS and Android clients.

Embarcadero on Monday made generally available C++Builder XE3, which allows a common development effort to natively target -- using a new 64-bit compiler -- Windows 8, Mac OS X and Intel (not yet ARM) clients. And coming this summer, the same compiler outputs to run those same apps natively on iOS and Android mobile clients. ARM support comes at end of 2013.

What's more, more of the Embarcadero stable of tools and IDEs will leverage the architecture. So more tools to build more apps once that run on more devices natively. The compiler architecture is extensible to make more tools that make more code more extensible to more platforms. Almost rhymes.

Vision to close chasms

The vision to bridge the long-standing chasm between mobile and full client environments -- never mind the Windows-Mac chasm -- came as Embarcadero acquired the CodeGear technology set from Borland back in 2008. Embarcadero said it immediately set out to build C++Builder XE3 then, to allow one code effort for many more targets.

"The old way of supporting multiple platforms was not practical," said Michael Swindell, Senior Vice President of Marketing and Product Management at Embarcadero in San Francisco. That old way included highly redundant and costly development to target different platforms. The old way forced ISVs and enterprises to make guesses about which clients to target, despite an extremely dynamic market and fast-changing users preferences.

"We needed to re-organize for a multi-client world," said Swindell. He said that ISVs and developers can hedge their bets by using C++Builder XE3 now, with the knowledge the same code will be able to quickly tuned and deployed in Q3 of this year on iOS and Android.

And there are some additional synergies that should appeal to the commercial ISVs.

The common mantra behind Delphi and C++ Builder, as well as any RAD IDE, of course, is to make less code to more work fast. C++Builder XE3 takes that a big step further by applying Embarcadero's agile benefits to a common architecture supporting the major IDEs to deliver cross-client platform development on all the major targets. Full Delphi support on the new C++Builder XE3 underlying architecture comes this spring, with all the Delphi database connectivity and web services support built in.

And there are some additional synergies that should appeal to the commercial ISVs. The C++Builder XE3 architecture is already "app store ready," enabling ease in bringing the apps to Apple and Google app stores. But for enterprises, Embarcadero is also developing synergies between its AppWave capabilities and C++Builder XE3 so that enterprises too can gain a streamlined means to deploy the apps for PCs, Macs and iOS and Android uses from an AppWave app store. Expect that in the fall, said Swindell.

So the net-net on this from my perspective is that Embarcadero has primed the pump for accelerated enterprise mobile development for 2013. And, it's given developers with C and C++ skills the means to build and deploy via app stores mobile apps on-demand, via subscription models, even inside enterprises. It also means that apps can be designed with common logic and requirements and then delivered on multiple devices, so workforces can use those apps anywhere, anytime. Very powerful.

Best of mobile to enterprise

In essence, this brings what we have come to like about consumer and entrainment and web apps -- but to the workplace on all relevant platforms natively -- in a way that's not too complicated, costly or time-consuming.

I'm not seeing that in any comprehensive way from Microsoft, Apple or Google, nor from any PaaS development offerings in the market.

I would expect that PaaS-hungry providers may look to OEM or otherwise license the C++Builder XE3 technology to bring to a cloud deployment model.

And so I would expect that PaaS-hungry providers may look to OEM or otherwise license the C++Builder XE3 technology to bring to a cloud deployment model, and to better cross the PC-Mac divide, and to consolidate new apps development for all uses.

The C and C++ IDE tools and C++Builder XE3 technology, incidentally, need not only run on-premises. Embarcadero is exploring the means to make it all cloud-based, and to make tool clients using HTML5. A hybrid future for such multi-device development can't be too far off.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...