Microsoft Cloud Authors: Elizabeth White, Yeshim Deniz, Serafima Al, Janakiram MSV, John Katrick

Related Topics: Agile Computing, Java IoT, Industrial IoT, Microservices Expo, Microsoft Cloud, Containers Expo Blog

Agile Computing: Article

The Typewriter-to-Telex-to-Twitter Collaboration Curve

What is collaboration for anyway?

Most of us can probably still reference fellow employees (and quite a few managers) who passed the Internet off as nothing more than a passing fad as recently as the turn of the millennium.

The "modern" business procedures of 1999 were already pretty slick and refined and fax machines were a vast improvement over the telex network, so things were working pretty well thank you very much.

The growth of this so-called "information super highway" was interesting, but it really just looked like some kind of online HTML-based encyclopedia of static reference pages that weren't that much of an improvement over plain old books and magazines.

Then came dynamic HTML and things started moving. Then came Web 2.0 inspired interactivity and interconnectivity and things would never really be the same.

Individuals started using the Internet in new ways to connect with each other and the typewriter, the telex and the fax machine were all consigned to the recycle bin as the effect was also felt from above. Firms started to re-engineer their management practices and new acronym-heavy labels were born, such as Business Process Management (BPM), as software was developed to orchestrate us through to new levels of automation.

What Is Collaboration for Anyway?
Fast-forward to 2013 and we see both CIOs and business managers under increasing pressure to "collaborate more efficiently" now. It's almost as if collaboration has become a business goal in its own right rather than the end results it is supposed to exist to facilitate.

But this is not a sector to ignore. Business level collaboration and communication, or "social enterprise solutions" as they are now known, are a growing market. According to Forrester Research, the market opportunity for social enterprise applications is expected to grow at a rate of 61 percent through from 2013 into 2016, reaching a total of US$6.4 billion.

Many of the big IT vendors are pushing forward in this space. IBM for example has just announced new social business software to help collaborate in the cloud using a broad range of mobile devices.

The products include the new IBM SmartCloud services, which include new social networking features and IBM SmartCloud Docs, a cloud-based office productivity suite, which allows users to simultaneously collaborate on word processing, spreadsheets and presentation documents.

It All Comes Down to Productivity
If you're asking what the reason is for all these new tools, the answer is simple and it comes down to one word: productivity.

HP is also active in this space and channels much of its technology development into collaboration at the customer facing CRM (customer relationship management) end of the rainbow.

"Leading companies, particularly in business-to-consumer industries, have recognised the importance of tapping into customer-to-customer communications and engaging in these social conversations," said Joe Outlaw, principal contact center analyst, Frost & Sullivan. "Drawing on its strong analytics capabilities and deep CRM experience, HP has created a uniquely powerful social CRM service. This service offers companies a full set of tools and methodologies designed for rapid start-up and seamless broadening and deepening of social CRM programs as strategies dictate."

We are interconnecting and collaborating with customers and partners (and each other) in new and more (hopefully) productive ways. If we have moved on down the typewriter-to-telex-to-Twitter collaboration curve, then today almost represents some kind of intense, concentrated or extreme collaboration style.

Never shy of attempting to coin a new industry term if its fee-paying clients will substantiate a white paper to illustrate a new concept is IT analyst firm Gartner. The company has indeed taken the "extreme" term and refers to our new intercommunication obligations as extreme collaboration (XC).

The new "operating model" is enabled by combing coalesced forces into a pattern that forces us to innovate around the way people behave, communicate, work together and maintain relationships.

A Virtual War Room
"Collaboration is a critical activity in many operational business processes, both structured and unstructured. An XC environment is essentially a virtual war room or crisis center, where people can come together to collaboratively work on a shared purpose," said Janelle Hill, vice president and distinguished analyst at Gartner.

"This environment is available 24/7, thus enabling people to work when, where and how they need to in order to meet shared goals and outcomes. What makes it extreme is people's willingness to cross geographic, organizational, political, management boundaries, to pool their collective skills and resources to solve problems and move toward the attainment of a shared, ambitious goal."

If we buy this new concept then XC as defined by Gartner is charecterised and typified by a large proportion of web-based virtual collaboration and near-real-time communication activities.

For the more traditional or old school CIOs who are getting frustrated by some of this new-fangled operational talk, some of these moves could be hard to make. One the one hand there is the CIO who accepts that social enterprise technologies make some sense, but on the other hand sees "tweet jams," "crowdsourcing" and "dynamic community brainstorming" as just one step too far.

Yes we have moved on from the typewriter and the telex. Yes Twitter is characterizing the socially collaborative level of online interaction that we will all now employ at a professional level (not just consumer level)... and yes, Gartner's XC label does sound a bit way out initially.

But remember, "way out" is probably what we said about that whole new Internet thing when it first came along right?

•   •   •

The post was first featured on CIO Enterprise Forum.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expe...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...