Welcome!

Microsoft Cloud Authors: Pat Romanski, Srinivasan Sundara Rajan, Glenn Rossman, Janakiram MSV, Steven Mandel

News Feed Item

EA Teams Up With Hip-Hop Icons Big Boi and B.o.B in the Co-Op Action Blockbuster Army of TWO The Devil’s Cartel

Electronic Arts Inc. (NASDAQ: EA) announced today that hip-hop megastars Big Boi and B.o.B are bringing their talents to the highly anticipated co-op action game, Army of TWO™ The Devil's Cartel. The two stars are not only teaming up in the studio for the collaboration of the game’s official theme song “Double or Nothing” set for release in early 2013, but are also joining forces in the game. The duo will play the roles of T.W.O. operatives Charles “Chuy” Rendall (Big Boi) and Anthony “Baker” Barnes (B.o.B), helping players blast their way through Mexico’s most dangerous cartel.

EA also announced that fans who pre-order Army of TWO The Devil’s Cartel from participating retailers* will receive an exclusive Hit-Makers Kit. This kit will give players access to a one-of-a-kind T.W.O. Contract mission that will allow them to play as Big Boi and B.o.B’s characters, as well as custom masks and weapon skins designed by the artists themselves.

“One of our primary goals with Army of TWO The Devil’s Cartel is to bring the feeling of watching an action blockbuster movie to the game and adding that great theme song really helps set the right vibe, almost like you’re in the theater,” said Julian Beak, Executive Producer at Visceral Studios Montreal. “And aside from a great song, Big Boi and B.o.B also delivered outstanding performances that are really going to add to the story.”

“I love action games, and getting a chance to star in one is definitely something I’m excited about,” said singer-songwriter and avid gamer B.o.B. “Army of TWO The Devil’s Cartel has everything I’m looking for in a great game – intensity and huge explosions and destruction.”

“Partnering with B.o.B on the Army of TWO The Devil’s Cartel theme song and inside the game has been a blast and I can’t wait to load it up, hear the song and see myself in the game,” said Big Boi.

Big Boi (Antwan Andre Patton) made history with OutKast from their debut, “Southernplayalisticadillacmuzik” (1994, recorded when Big Boi was still a teenager) to their 2003 swan song, “Speakerboxxx/The Love Below”. One of the biggest-selling hip-hop albums in history – 11-times platinum in the U.S., over 15 million worldwide – “Speakerboxxx/The Love Below” generated three Grammy Awards® (including Best Rap Album and Album of the Year) and spun off two life-changing #1 hit singles, André 3000's “Hey Ya!” and Big Boi's “The Way You Move” (with Sleepy Brown). His new album “Vicious Lies and Dangerous Rumors” is out on December 11.

B.o.B aka Bobby Ray is an American hip hop recording artist, singer-songwriter and record producer. After his debut single “Nothin' on You” reached number one in both the United States and the United Kingdom, B.o.B rose to fame and was named the ninth Hottest MC in the Game in 2010 by MTV. On April 27, 2010, his debut album, “B.o.B Presents: The Adventures of Bobby Ray was released, reaching #1 on the U.S. charts and the album was certified Gold by the Recording Industry Association of America.

Developed by Visceral Games, Army of TWO The Devil's Cartel re-sets the series that pioneered the co-op experience with an action blockbuster storyline. Players find themselves in the drug-torn streets of Mexico as Alpha and Bravo, two operatives working for Tactical Worldwide Operations (T.W.O.), fighting for justice against a dangerous drug cartel. Featuring both online and split-screen co-op, Army of TWO The Devil's Cartel gives players the chance to distinguish themselves from their friends by providing a deeper and more advanced upgrade and customization system. From the mask that protects them in battle to the very weapons that keep them alive, players can customize their own Alpha and Bravo to create the deadliest mercenary team as they see fit.

Army of TWO The Devil's Cartel will be available on March 26, 2013 for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system. This product has not yet been rated by ESRB or PEGI. For more information on Army of TWO The Devil's Cartel, please visit www.armyoftwo.com, and for the latest news visit www.facebook.com/armyoftwo or follow on Twitter at www.twitter.com/armyoftwo. Press assets are available at www.info.ea.com.

* Restrictions apply. Offer valid at participating GameStops in North America, and at select retailers in Europe. Please visit www.armyoftwo.com regularly for more information and updates.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 250 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com.

Army of TWO, Visceral Games, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the property of their respective owners and used with permission. Xbox 360 is a trademark of the Microsoft group of companies and is used under license from Microsoft. “PlayStation” is a trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.