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Microsoft Cloud Authors: Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White

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Research and Markets: The HTC-Apple Settlement and Its Impact on Other Major Android Players and Global Smartphone Industry

Research and Markets (http://www.researchandmarkets.com/research/57mncs/the_htcapple) has announced the addition of the "The HTC-Apple Settlement and Its Impact on Other Major Android Players and Global Smartphone Industry" report to their offering.

In a press statement released on November 11, 2012, Apple and HTC announced the settlement of all their ongoing patent disputes and entered into a ten-year licensing deal. This ended the patent disputes between the companies starting in March 2010. This report examines the impact of this licensing deal - Apple's first licensing deal with an Android smartphone player - on HTC, other major Android Smartphone players and the global Smartphone industry.

List of Topics

- Background introduction of the patent dispute settlement between Apple and HTC, touching on loyalties paid by HTC to Apple, Microsoft, and Qualcomm, respectively

- The impact of such settlement on HTC, other Android Smartphone players such as LG, Sony and Asus, and the global Smartphone industry as a whole

Analysis of the chance of success for Windows Phone 8 Smartphones when competing with Android Smartphones

Key Topics Covered:

1. Impact on HTC

1.1 Apple and HTC Cross Licensing Patent Portfolios

1.2 HTC Paying Apple Approx. US$5-US$8 for Every Smartphone Sold

1.3 HTC's Competitiveness to Hinge on the Likelihood of Apple Cross Licensing Patents with Others

2. Impact on Other Android Smartphone Vendors

3. Impact on the Global Smartphone Industry

3.1 Well-defined Product Positioning to Help Windows Phone 8 Smartphones Have Firm Footing

3.2 Windows Phone 8 OS Expected to Stand Its Chance to Compete with Android on Looser Hardware Requirements

Appendix

Companies Mentioned

- Apple

- Asus

- HTC

- LG

- MediaTek

- Microsoft

- Nvidia

- Samsung

- Sony

- ST-Ericsson

- TI

For more information visit http://www.researchandmarkets.com/research/57mncs/the_htcapple

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