Welcome!

Microsoft Cloud Authors: Andreas Grabner, Stackify Blog, Liz McMillan, David H Deans, Automic Blog

News Feed Item

SDK to Promote Globalization and Improve Profitability

Tokyo, Dec 5, 2012 - (JCN Newswire) - Showa Denko K.K. (SDK) today held a conference in Tokyo to explain its business results in 2012 and business strategy for 2013. The gist of explanations offered at the conference is as follows:

1. Estimated business results in 2012 and current business environment

(1) Estimated business results in 2012 (already announced on November 1)

The Japanese economy is facing a difficult situation due to declining export and production, as it is influenced by slowdown of global economy (especially in Europe) and the continuing appreciation of the yen. SDK's Electronics segment, driven by the HD media business, is expected to record higher sales and operating income compared with 2011 results. However, other segments will record lower sales and operating income. As a result, SDK's consolidated net sales for 2012 will amount to JPY 750 billion, a decline of approximately JPY 100 billion. Consolidated operating income will be JPY 32 billion, down about JPY 15 billion.

(2) Current business environment and performance forecast for 2013

According to IMF's announcement in October, the influence of stagnant economies in industrialized countries (especially in Europe) and slowdown of emerging economies will continue. IMF predicts a slow recovery of the world economy in 2013. Growth rate of the Japanese economy in 2013 will be lower than that of 2012, reflecting the decline in reconstruction demand.

In view of such economic conditions and based on the assumptions described below, SDK expects to record consolidated net sales of JPY 800 billion, operating income of JPY 35 billion, and net income of JPY 15 billion, a slight improvement over the estimated results in 2012. SDK will formally announce its performance forecast for 2013 in February 2013.

Basic assumptions for 2013 -
Exchange rate: JPY 80 per US dollar
Japanese economy: Remain at the current level in the first half, and recover slowly in the second half of the year
Demand in China: Slow recovery
Electric power cost: Rising

2. Business strategy for 2013

Under its medium-term consolidated business plan PEGASUS, SDK is aiming to become "Unique Chemical Company with Strong Presence on the Global Market." SDK will continue to follow the basic strategy under PEGASUS in view of the steady performance of the HD media business and expected medium- to long-term growth of the graphite electrode industry. (The HD media and graphite electrode businesses are serving as the "wings" of PEGASUS.) At the same time, we will review the planned business portfolio under PEGASUS to cope with changes in business environment and in laws and regulations at home and abroad. Thus, we will redesign our existing businesses.

In 2013, we will focus on accelerating globalization and improving the profitability of domestic operations. As for globalization, we will further expand existing businesses in China and establish new sites in the growing ASEAN region, strengthening our supply chains. In Japan, we will improve the profitability of our businesses in petrochemicals, chemicals, aluminum, and rare earth magnetic alloys by carrying out structural reform.

In accordance with that strategy, SDK will change its organization early next year to ensure speedy decision making, efficient operation, and quick commercialization of new products based on newly developed technologies. The existing systems of business sectors and headquarters will be abolished. Business divisions will be placed under the direct control of CEO. Corporate Officers in charge of respective business divisions will support CEO, constituting a strong top-management team. Thus, all businesses will be managed to ensure optimization of the performance of the entire Group.

3. Strategy by segment

(1) Electronics

1. HD media
Demand for PCs is currently stagnant, being influenced by the growth of smartphones and tablet PCs as well as the slowdown of emerging economies. This situation is expected to continue in 2013. The shipment volumes of hard disk drives in 2013 will total around 590 million units (at the same level as in 2012) due to stagnant PC demand. In 2014 and after, however, the shipment volumes will resume growth of 3-5% a year, due to the progress in cloud computing and recovery in the world economy.

SDK is taking the lead in the supply of high-storage-capacity HD media, and will continue to launch HD media with the highest capacity ahead of competitors. SDK has commercialized the world's first sixth-generation HD media based on perpendicular magnetic recording technology (2.5-inch 500 GB media; having the world's highest capacity for this size as of December 5, 2102). In the fist half of 2013, SDK will launch the seventh-generation PMR media (2.5-inch 650 GB). Development of the next-generation HD media is under way.

2. Rare earths
Due to the drastic changes in raw material prices in China, we now need to substantially reform our rare earth magnetic alloys business. As for dysprosium (very rare in supply, and China is virtually the only source), SDK is developing new technology that enables reduction in the use of dysprosium. By meeting customer requirements through such development effort, SDK will rehabilitate its rare earth magnetic alloys business. Our existing sites in China will expand sales to customers in the growing rare earth magnet industry in that country.

3. LED
As already announced, we transferred 70% of shares in our gallium-nitride (GaN) LED chip business subsidiary TS Opto Co., Ltd., to Toyoda Gosei Co., Ltd. on December 1, making the business a joint venture with Toyoda Gosei. We will further expand the business under the leadership of Toyoda Gosei, which is a leading company in this field.

SDK will continue to promote its own business in LED chips to be used in plant growth facilities, as part of its high-brightness aluminum-gallium-indium-phosphide (AlGaInP) LED operations.

(2) Inorganics

1. Graphite electrodes
Electric steel production is showing no growth at the moment due to stagnation of the European economy and the slowdown of emerging economies. However, electric steel production will grow in the future due to increased supply of iron scrap following replacements of buildings and bridges in emerging countries and purchases of new cars.

SDK has so far produced high-end graphite electrodes at its Omachi Plant in Japan and at Showa Denko Carbon, Inc., of the United States, to serve mainly the markets in industrialized countries. However, SDK decided this year to invest in a graphite electrode manufacturing company in China and make it a subsidiary. SDK will expand product lineup for volume zone markets.

2. Ceramics
Demand for chemical alumina is expected to grow in the ASEAN region for such applications as the cleaning of drinking water, filler for resins, and electronic materials. SDK is building a chemical alumina plant in Indonesia as a joint venture with a local company. The plant will start a trial run in 2014 and full-scale operations in 2015. With the start-up of the new plant in Indonesia, SDK will terminate its chemical alumina production at the Yokohama Plant.

(3) Petrochemicals

The petrochemicals market remains stagnant due to slow recovery of demand in China and the slowdown of the global economy. The current situation will continue in the first half of 2013. Under the circumstances, our ethylene plant at the Oita Complex will continue operation at the rate of 90% in 2013.

To strengthen the competitive position of the Oita Complex, we have been strengthening cooperation between upstream and downstream operations. As part of that effort, SDK established NS Styrene Monomer Co., Ltd. as a joint venture with Nippon Steel & Sumikin Chemicals Co., Ltd. in 2011. Renewal of the JV's styrene monomer plant will be completed in the middle of 2013.

Furthermore, to increase the value of cracker products, we are developing a new butadiene manufacturing process based on acetaldehyde.

(4) Chemicals

In the area of basic chemicals of the Chemicals segment, demand for acrylonitrile remains low. To cope with that situation, SDK will expand its business in acrylonitrile derivatives. As for chloroprene synthetic rubber business, we will expand sales of high-value grades.

Also in the Chemicals segment, SDK will promote globalization in high-value-added businesses such as high-performance automotive materials (BMC), high-purity gases for semiconductor processing (NH3, N2O, HBr, etc.), and separation/refining. In addition to the separation business centering on ShodexTM HPLC columns, SDK has decided to enter the purification resins market through investment in BIA Separations, a venture company in Europe.

(5) Aluminum

The Aluminum segment is now a cluster of businesses with leading positions on the global market, including operations in high-purity aluminum foils for capacitors, ShoticTM aluminum forged materials, and aluminum cylinders for laser beam printers. SDK will continue to strengthen these operations.

In the high-purity aluminum foils business, we are expanding our refining capacity at the Sakai Plant and building a new processing site in China, as announced earlier. In the ShoticTM business, we decided to build a new aluminum casting plant in Malaysia. Using the new plant and the existing forging plant in Singapore, we will meet growing demand for automotive forged aluminum parts in the ASEAN region

(6) New Growth businesses

We will expand our lithium ion battery (LIB) materials business. The business is based on our carbon and aluminum technologies, which are areas of our strength. Although there is some delay in the start-up of our target market for large LIBs for electric vehicles, the market is expected to grow rapidly in the medium-term point of view.

We will expand business in market segments where we have technical advantages, focusing on such areas as anode material, additive in cathodes and anodes, and aluminum laminated films for packaging.

About Showa Denko

Showa Denko K.K. ('SDK'; TSE: 4004, US: SHWDF) is a major manufacturer and marketer of chemical products serving a wide range of fields ranging from heavy industry to the electronic and computer industries. SDK makes petrochemicals (ethylene, propylene), aluminum products (ingots, rods), electronic equipment (hard disks for computers) and inorganic materials (ceramics, carbons). The company has overseas operations and a joint venture with Netherlands-based Montell and Nippon Petrochemicals to make and market polypropylenes. In March 2001, SDK merged with Showa Denko Aluminum Corporation to strengthen the high-value-added fabricated aluminum products operations, and is today developing next-generation optical communications-use wafers. For more information, please visit www.sdk.co.jp .



Source: Showa Denko

Contact:
Showa Denko K.K. (SDK)
IR & PR Office, Showa Denko 
Tel: +81-3-5470-3235


Copyright 2012 JCN Newswire. All rights reserved. www.japancorp.net

More Stories By JCN Newswire

Copyright 2008 JCN Newswire. All rights reserved. Republication or redistribution of JCN Newswire content is expressly prohibited without the prior written consent of JCN Newswire. JCN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...