Welcome!

Microsoft Cloud Authors: Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White

News Feed Item

Recruit, Dentsu and Blogwatcher Align with Qualcomm Labs' Context Awareness Gimbal Solution to Power Hyper-Local Experiences for Customers

— Japan's Leading Companies Gain Access to Gimbal Solution for Japan Region —

TOKYO and SAN DIEGO, Dec. 5, 2012 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Labs, Inc., and Recruit Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Masumi Minegishi), Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Tadashi Ishii), and their joint venture, Blogwatcher (Headquarters: Minato-ku, Tokyo; President: Ken Asano), are collaborating to license the Gimbal™ context awareness solution, with exclusivity for certain geofence and interest profile capabilities for distributions solely in Japan.

This announcement with Recruit, Dentsu and Blogwatcher marks the first large-scale use of Qualcomm Labs' advanced context awareness technology. The Gimbal solution provides always-on, low-power tools for geofencing and interest triggers. Apps incorporating the Gimbal solution are able to offer end-users increasingly relevant, personal, timely and useful experiences, data and content based upon the end-user's location, activities and interests.

The Japan region is a leader in location based marketing and O2O (Online to Offline) marketing, as such, Dentsu is slated to leverage the Gimbal solution as part of the integrated marketing solutions that it provides to its clients. Recruit and Blogwatcher will offer the Gimbal technology to their app developing client base. Recruit, Dentsu and Blogwatcher are actively developing services targeted toward the advertisement segment.

Blogwatcher, a leader in managing and interpreting social media behavior, will power its commercial service wityou® mobile application with Qualcomm Labs' Gimbal technology; software that provides relevant information based on location and learned interests over time. By utilizing the Gimbal software, wityou acts as an agent application or an application that automatically selects and delivers information relevant and useful to the user's current surroundings. 

Trials conducted by Blogwatcher in Japan found that end-users were three times more likely to click-through and respond to wityou notifications and offers as compared with non-contextualized and non-personalized offers. Click-through rates increased by more than 60% when commercial offers were delivered to end-users using geofences sized 100m or less around the establishments making the offer. Blogwatcher plans to start the trial service in China in January 2013.

"Regardless of device, culture or language, smartphone users are looking for compelling, tailored mobile experiences that can benefit them on a day-to-day basis," said Peggy Johnson, executive vice president of Qualcomm Technologies, Inc. and president of Global Market Development at Qualcomm. "This successful first rollout in Japan – a country well recognized for its cutting-edge use of technology – demonstrates that the Gimbal solution can meaningfully impact the way app developers, businesses and brands reach end users."

The Gimbal solution is available to all Android and iOS developers at www.gimbal.com.

About RECRUIT Group
We provide magazine, Internet service and event about Recruiting Service, Bridal & Wedding, Education, Automobile information, Housing & Real Estate Information, Travel & Hotel booking, Restaurant, Beauty Salon, School & Learning information. We continue to create a hint for "Meet your opportunity."

For more information please visit http://www.recruit-rgf.com/.

About Dentsu Inc.
Founded in 1901, Dentsu Inc. has held the position of the world's largest single-brand agency for almost 40 years. Through its unique "Integrated Communication Design" approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale. The Dentsu Group has more than 6,000 clients and over 20,000 employees worldwide. Consolidated billings (net sales) for fiscal year 2011 were recorded at 1,893.0 billion yen. Dentsu is publicly quoted on the Tokyo Stock Exchange (Code 4324).

For more information please visit www.dentsu.com/index.html

About Blogwatcher Inc.
We have a lifelog analysis technology, which is based on text analysis technology and Blog analysis technology and we are providing a lifelog analysis solution. We provided the marketing solutions using advanced profiling technology and analysis technology to many major Japanese Client. For more information please visit http://www.blogwatcher.co.jp/

About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.

Qualcomm is a registered trademark of Qualcomm Incorporated. Gimbal is a trademark of Qualcomm Labs, Inc. All other trademarks are the property of their respective owners.

 

Qualcomm Contacts:
Emily Kilpatrick, Corporate Communications
Phone: 1-858-858-845-5959
Email: [email protected]

Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813
Email: [email protected]

Catherine Baker, Qualcomm Labs, Inc.
Phone: 1-858-658-1301
Email: [email protected]

Dentsu Inc. Contact:
Shusaku Kannan, Corporate Communications Division
Phone: 81-3-6216-8042
Email: [email protected]

Recruit Holdings Co., Ltd. Contact:
Ryo Miyake, Public Relations Department
Phone: 81-3-6835-9635
Email: [email protected]

Blogwatcher Inc. Contact:
Yoshihiko Hano, Business Development Division
Phone: 81-3-6705-9210
Email: [email protected]

SOURCE Qualcomm Incorporated; RECRUIT Group; Dentsu Inc.; Blogwatcher Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.