Welcome!

Microsoft Cloud Authors: Lori MacVittie, Elizabeth White, Yeshim Deniz, Serafima Al, Janakiram MSV

News Feed Item

Recruit, Dentsu and Blogwatcher Align with Qualcomm Labs' Context Awareness Gimbal Solution to Power Hyper-Local Experiences for Customers

— Japan's Leading Companies Gain Access to Gimbal Solution for Japan Region —

TOKYO and SAN DIEGO, Dec. 5, 2012 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Labs, Inc., and Recruit Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Masumi Minegishi), Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Tadashi Ishii), and their joint venture, Blogwatcher (Headquarters: Minato-ku, Tokyo; President: Ken Asano), are collaborating to license the Gimbal™ context awareness solution, with exclusivity for certain geofence and interest profile capabilities for distributions solely in Japan.

This announcement with Recruit, Dentsu and Blogwatcher marks the first large-scale use of Qualcomm Labs' advanced context awareness technology. The Gimbal solution provides always-on, low-power tools for geofencing and interest triggers. Apps incorporating the Gimbal solution are able to offer end-users increasingly relevant, personal, timely and useful experiences, data and content based upon the end-user's location, activities and interests.

The Japan region is a leader in location based marketing and O2O (Online to Offline) marketing, as such, Dentsu is slated to leverage the Gimbal solution as part of the integrated marketing solutions that it provides to its clients. Recruit and Blogwatcher will offer the Gimbal technology to their app developing client base. Recruit, Dentsu and Blogwatcher are actively developing services targeted toward the advertisement segment.

Blogwatcher, a leader in managing and interpreting social media behavior, will power its commercial service wityou® mobile application with Qualcomm Labs' Gimbal technology; software that provides relevant information based on location and learned interests over time. By utilizing the Gimbal software, wityou acts as an agent application or an application that automatically selects and delivers information relevant and useful to the user's current surroundings. 

Trials conducted by Blogwatcher in Japan found that end-users were three times more likely to click-through and respond to wityou notifications and offers as compared with non-contextualized and non-personalized offers. Click-through rates increased by more than 60% when commercial offers were delivered to end-users using geofences sized 100m or less around the establishments making the offer. Blogwatcher plans to start the trial service in China in January 2013.

"Regardless of device, culture or language, smartphone users are looking for compelling, tailored mobile experiences that can benefit them on a day-to-day basis," said Peggy Johnson, executive vice president of Qualcomm Technologies, Inc. and president of Global Market Development at Qualcomm. "This successful first rollout in Japan – a country well recognized for its cutting-edge use of technology – demonstrates that the Gimbal solution can meaningfully impact the way app developers, businesses and brands reach end users."

The Gimbal solution is available to all Android and iOS developers at www.gimbal.com.

About RECRUIT Group
We provide magazine, Internet service and event about Recruiting Service, Bridal & Wedding, Education, Automobile information, Housing & Real Estate Information, Travel & Hotel booking, Restaurant, Beauty Salon, School & Learning information. We continue to create a hint for "Meet your opportunity."

For more information please visit http://www.recruit-rgf.com/.

About Dentsu Inc.
Founded in 1901, Dentsu Inc. has held the position of the world's largest single-brand agency for almost 40 years. Through its unique "Integrated Communication Design" approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale. The Dentsu Group has more than 6,000 clients and over 20,000 employees worldwide. Consolidated billings (net sales) for fiscal year 2011 were recorded at 1,893.0 billion yen. Dentsu is publicly quoted on the Tokyo Stock Exchange (Code 4324).

For more information please visit www.dentsu.com/index.html

About Blogwatcher Inc.
We have a lifelog analysis technology, which is based on text analysis technology and Blog analysis technology and we are providing a lifelog analysis solution. We provided the marketing solutions using advanced profiling technology and analysis technology to many major Japanese Client. For more information please visit http://www.blogwatcher.co.jp/

About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.

Qualcomm is a registered trademark of Qualcomm Incorporated. Gimbal is a trademark of Qualcomm Labs, Inc. All other trademarks are the property of their respective owners.

 

Qualcomm Contacts:
Emily Kilpatrick, Corporate Communications
Phone: 1-858-858-845-5959
Email: [email protected]

Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813
Email: [email protected]

Catherine Baker, Qualcomm Labs, Inc.
Phone: 1-858-658-1301
Email: [email protected]

Dentsu Inc. Contact:
Shusaku Kannan, Corporate Communications Division
Phone: 81-3-6216-8042
Email: [email protected]

Recruit Holdings Co., Ltd. Contact:
Ryo Miyake, Public Relations Department
Phone: 81-3-6835-9635
Email: [email protected]

Blogwatcher Inc. Contact:
Yoshihiko Hano, Business Development Division
Phone: 81-3-6705-9210
Email: [email protected]

SOURCE Qualcomm Incorporated; RECRUIT Group; Dentsu Inc.; Blogwatcher Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Archi...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.