Click here to close now.


Microsoft Cloud Authors: Jayaram Krishnaswamy, Elizabeth White, Andreas Grabner, Jim Kaskade, Pat Romanski

News Feed Item


How Small Moves, Smartly Made, Can Set Big Things in Motion By John Hagel III, John Seely Brown, and Lang Davison

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Pull is in the air. Pull is the ability to draw out people and resources as needed to address opportunities and challenges. We pull movies and news items on demand. We pull the information we need at light speed on internet search engines. But these activities are merely the surface of something more profound that is reshaping the world around us. By positioning themselves to take advantage of these growing networks of activity internally and externally, companies gain access to flows of knowledge and information that allow them to 'scale learning' in their organization and across their ecosystem.


The implications – outlined in "THE POWER OF PULL: How Small Moves, Smartly Made, Can Set Big Things in Motion" (Basic Books; Trade Paperback Reprint; December 4, 2012) – are profound. Today, just one in five workers in the U.S. is truly passionate about his or her work, according to pioneering research conducted for the book. But the rising world of pull creates more opportunities for workers to shape their future and roles, even in a sluggish economy.

Business leaders, according to the authors, will find a framework to better understand how to expand their organizations with fewer resources once they embrace the power of pull. Passionate, engaged workers will be a large part of that expanded impact. These are the employees that turn pressure into opportunity and are more likely to seek out challenging roles that drive them to test their limits. These workers see new and daunting challenges as opportunities to get better at what they do. The book will explain how you can identify them in your company and use them to their fullest capacity.

Available now in paperback, THE POWER OF PULL goes beyond the surface events that are often distractions and examines the deep forces reshaping our world. Drawing on stories and examples from around the world, authors John Hagel III, John Seely Brown, and Lang Davison show us how pull can be more systematically used to shape serendipity. They show that what we thought we knew about pull is just the tip of the iceberg, obscuring the real power of pull. Pull can bring us together in new ways to drive more rapid performance improvement (in such diverse arenas as extreme surfing and large scale business networks emerging in China) and provide powerful platforms to more fully achieve our potential. The authors also provide us with pragmatic migration paths to aid us in getting from where we are today to where we need to be in a world of pull.

"A fundamental shift from a world of push to a world of pull has been playing out for decades, but new technologies have emerged making it more feasible to transform even a large, staid institution into an organization able to make the most of waves of exponential change," said John Hagel, co-chairman of the Deloitte Center for the Edge, Deloitte LLP. "This fundamental shift allows individuals and organizations to stay on the edge of their field regardless of how quickly change happens."

The book brings a tight, logical, structure to this transformed world. The authors identify and explain three waves of change, three levels of pull that are becoming central to success, and three elements of the journey we all need to make in order to understand and master pull. 

The three waves of change are:

  • Infrastructural Shift- began with the microprocessor revolution that began in the 70s and continues today with new technological changes
  • Knowledge Flows- barriers to communicating more richly were broken down by the technological changes, and they continue unabated
  • Institutional Innovations- this third wave is the world that will be created by the forces driving the evolution of the Big Shift

The three levels of pull the authors identify are:

  • Access- the ability to find and get to the people and resources we need when and where we need them
  • Attract- the ability to shape our serendipitous encounters so that we increase the probability and quality of those encounters. When used skillfully, online tools can allow us to attract people, talent, and knowledge from unexpected directions
  • Achieve- using the techniques described above to achieve our potential in less time and with more impact than has ever been possible

The three elements that shape the path that individuals and institutions must take to traverse from push to pull are:

  • Trajectory- the path toward a meaningful destination helps shape choices and action in the near term while defining a destination helps focus effort and initiative
  • Leverage-the opportunity to connect with others and expand impact through the mechanism of pull
  • Pace – the speed which helps us to move quickly at a time when everything around us is changing and accelerating

Recognizing and grasping these changes, the levels of pull and the elements of the journey are vital to understand what this new world will look and feel like.

For more information about THE POWER OF PULL, please visit

About the Authors
The authors bring together an unusual combination of backgrounds and experiences.  John Hagel, co-chairman of the Deloitte Center for the Edge, is a noted business strategist who has helped companies around the world improve performance and carve out sustainable edges.  John Seely Brown, independent co-chairman of the Deloitte Center for the Edge, is a prominent technologist from Silicon Valley who has been deeply involved in the technology innovation that has shaped the digital world. Lang Davison was formerly executive director of the Deloitte Center for the Edge, which he co-founded in 2007. He now practices energy medicine at Sun Circle Healing in Portland, Oregon. Over the years, these authors have written a number of best-selling books, including Net Gain, Net Worth and The Social Life of Information.

How Small Moves, Smartly Made, Can Set Big Things in Motion
By: John Hagel III, John Seely Brown, and Lang Davison
Basic Books Publication date: December 4, 2012
ISBN: 978-0-465-02876-4 - Ebook ISBN: 978-0-465-021130
$17.99 (US) - $21.00 (CAN) - 296 Pages
Originally Published in Hardcover April 2010

For additional information about THE POWER OF PULL and other Basic Books, like us on Facebook at, or follow us on Twitter at @BasicBooks

Praise for
How Small Moves, Smartly Made, Can Set Big Things in Motion
(Basic Books; Trade Paperback Reprint; December 4, 2012)

"The Power of Pull examines the 'how question'—how can we effectively address our most pressing challenges in a rapidly changing and increasingly interdependent world? In The Power of Pull, John Hagel, John Seely Brown, and Lang Davison highlight fascinating new ways in which passionate thinking, creative solutions, and committed action can—and will—make it possible for us to seize opportunities and remain in step with change."
William Jefferson Clinton, 42nd President of the United States of America

"Hagel, Brown, and Davison have given us a provocative and insightful look at the power of today's knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide."
Eric Schmidt, Chairman and CEO of Google

"The Power of Pull will do for our 21st-century information-age institutional leadership what Peter Drucker's The Concept of the Corporation did for industrial-era management. This book begins to create a body of learnable principles that will revolutionize our ability to access and work with knowledge flows."
Newt Gingrich, former Speaker of the House of Representatives

"The Power of Pull provide[s] great insight into the quickly changing world of information. On the surface, [it is a] book about technology and business, but on a deeper level, reveal[s] much more about the future of communication, culture, and people."

"In a ferociously dynamic world, what happens if we can't plan but can only adapt? We must move, say the authors, from push to pull. At the center of the pull strategy is an individual (not a corporation) who has access to knowledge flows, takes advantage of porous boundaries and serendipitous interactions, and occupies new creative spaces to achieve a novel order of performance. I know. It's a complex model with several moving parts. But it makes for an exhilarating read as the authors sublimely reinvent the world of enterprise."
Harvard Business Review

"Provocative…the beauty of The Power of Pull is that the authors bring such seemingly disparate ideas into one simple, overarching imperative: Stop pushing; start pulling."
MIT Sloan Management Review

"A succinct metaphor for the shift in the information economy—from 'push' to 'pull'."
Publishers Weekly

"The Power of Pull is anchored on a framework that includes multiple dimensions in which interventions and initiatives happen and in their interplay comes out a very different mechanism of operation that encompasses business, process, and people."
Seattle Post Intelligencer

"In times of unprecedented change, we as individuals and institutions can have extraordinary leverage and influence if we marshal the passion, knowledge and resources necessary to achieve great things. The Power of Pull empowers and guides us to make the most of today's enormous possibilities."
John Naisbitt, author of Megatrends

"Stop whatever you are doing and read this amazing book. The authors totally nail it. Digging beneath the surface of stuff that distracts us on a daily basis, they unpack the deep forces that really truly matter and provide a guidebook each of us can use to unleash passion, transform how and why we work, and restore destiny and dignity to our lives."
Richard Florida, author of The Rise of the Creative Class and The Great Reset

"We live in a global village, where borders are blurred, where all humanity could and should be responsible for the well-being of others. The Power of Pull proposes fresh insights that coalesce into a powerful way forward in this new world. This erudite manual for change is a testament to the creativity and insight of its authors."
Mark E. Tucker, Former Group Chief Executive of Prudential plc, Member of the Court of the Bank of England

"As social media and enterprise cloud computing continue to exert their democratizing influences, the Power of Pull will become a key principle for success. The individuals who learn how to use these tools most effectively are the ones who will pull their institutions into new heights of rapid innovation, improved performance and significant achievement."
Marc Benioff, CEO of

"This brilliant and exciting book shows how to pursue your passions by harnessing the power of networks. Success no longer comes from possessing knowledge; instead, you have to participate with others in creating a flow of knowledge. The power of 'pull'—the ability to draw out people and resources for each endeavor—can transform both individuals and institutions."
Walter Isaacson, President and CEO, the Aspen Institute, and author of Einstein: His Life and Universe

SOURCE Deloitte

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.