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Microsoft Cloud Authors: Eric Aarrestad, Greg O'Connor, Liz McMillan, Aleksei Gavrilenko, Elizabeth White

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Quvis Survey: Film Is Dead and Digital Age Dawns

Survey of Film Festival Organizers Brings Digital Transition Into Focus

AUSTIN, TX -- (Marketwire) -- 12/03/12 -- Film is dead, at least according to a survey of film festival organizers that Quvis Technologies CEO Kenbe Goertzen will discuss today at the International Film Festival Summit (IFFS) in Austin, Texas. As a whole, film festival organizers say that they do most of the judging in digital formats and believe that digital formats, specifically Digital Cinema Package (DCP) offers the best viewing experience for their audience.

TWEET THIS: Survey from @Quvisinc confirms: Film is dead. CEO discusses the findings today @IntFilmFestSumm http://ow.ly/fL7Ay.

With all cinemas expected to convert to digital projectors by 2015, Quvis set out to gain insight from film festival organizers -- both large and small -- into their preferred viewing format of film submissions. The survey, which was conducted by Quvis and co-sponsored by the IFFS, shed light on the film festival submission and exhibition processes, particularly which digital format is preferred and why.

Highlights of the survey results include:

  • Film is dead - Film festivals prefer digital quality submissions. When asked to rank the most common to least common method for submitting films for display, "film reel" was selected as the least common.
  • DCP Wins on Quality - When choosing between digital streaming, DVD, Blu-Ray Disc or film reel, film festival organizers voted DCP as the format offering the best viewing experience.
  • Film Festival Industry is Thriving - With the costs of making films on the decline and more avenues to distribute work, more filmmakers are self-distributing films, further supporting the hypothesis that film festivals are alive and well.
  • Emerging Distribution Format - While traditional theatrical distribution is still the most common way for filmmakers to distribute their films after a film festival, paid digital and self-distribution are emerging as two popular distribution formats.

A summary of the Survey findings can be found on the Quvis website at: http://www.quvis.com/news/.

Dealing with the Change: Film Festival Organizers Learn About Digital Conversion

"Film festivals across the world are undergoing the digital conversion, and there is a lot of concern amongst the film festival community about how digital cinema will affect submission and exhibition processes," said Quvis CEO Kenbe Goertzen. "The conversion to digital will offer huge benefits for indie filmmakers and festival directors alike, and the International Film Festival Summit is the best place to learn more about how to take advantage of these new digital technologies."

Goertzen along with executive directors of the New York Film Festival and California Film Institute & Mill Valley Film Festival, will discuss the changes in the film industry on a panel called The Digital Dilemma: Managing Submissions and the Future of Film Festivals in the Digital World, taking place today at the International Film Festival Summit (IFFS) at 2:45pm CT.

"The mission of the Summit is to provide festivals, and by extension filmmakers, with access to the latest technology, trends and developments in our industry," said Laurie Kirby, executive director of the International Film Festival Summit. "The International Film Festival Summit is the only event entirely devoted to professional development of executives who work in the film festival community."

DCP's Key Advantage

DCP offers a superior viewing experience over alternative formats such as Blu-Ray and DVD for one simple reason -- the cinema picture quality is better. There is tremendous variance in pricing in the market when it comes to DCP conversion. Up until now, filmmakers have paid anywhere from $5,000 to $20,000 to convert their films to DCP. Quvis' Wraptor DCP software and services makes it easy and affordable for filmmakers not only to convert films to DCP, but also archive and manage the distribution easily to film festivals. To learn more about Quvis visit http://www.quvis.com.

About Quvis

Quvis Technologies provides DCP software and services to create affordable, studio-quality Digital Cinema Packages. Quvis will release a software-based DCP Player in 2013, enabling filmmakers to create and play a DCP without leaving their studio. For nearly two decades, Quvis has invented technology to move vast amounts of data in real time with extraordinary visual representation. Quvis' patented Quality Priority Encoding (QPE) customizes data compression frame-by-frame resulting in the highest quality possible. Quvis products have been trusted by more than 2,000 customers for digital mastering and cinema playback including Pixar, Universal, Paramount, Sony/Columbia Pictures, Fox, Miramax, Lucas Films, Warner Brothers, Lightstorm, and DreamWorks. Visit Quvis online at http://www.quvis.com.

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