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Microsoft Cloud Authors: Eric Aarrestad, Greg O'Connor, Liz McMillan, Aleksei Gavrilenko, Elizabeth White

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Madden Ultimate Team Draft Duels Brings Exciting New Competitive Mode to Madden NFL 13

Electronic Arts Inc. (NASDAQ: EA) today announced Madden Ultimate Team Draft Duels, a brand new way to play Madden NFL 13. With players opening over 16 million player packs and spending nearly 8 million online hours playing games, Madden Ultimate Team – a fan-favorite mode – marries player profile collection with authentic Madden NFL gameplay. Players earn, buy, auction, and trade players to build an ultimate team of NFL legends past and present and make a run for an NFL title. Draft Duels offers a unique flavor, allowing fans to engage in a competitive drafting experience – using special Draft Duels packs – to create the supreme dream team. Big rewards await those who accept the challenge and prove themselves the ultimate draft experts. Over 1.3 million teams have already been created in Madden NFL 13, nearly double the number made in Madden NFL 12 over the same time period, and these numbers will only get bigger as Draft Duels brings a fun new wrinkle into one of the most beloved modes in Madden NFL.

“We’re excited to continue delivering fresh, engaging content to Madden NFL 13, most recently with the new Draft Duels competition in Madden Ultimate Team,” said Cam Weber, GM of American Football at EA SPORTS. “With the season in full swing we’re pleased to provide yet another way for football fans to interact with their favorite sport 24/7.”

Draft Duels brings a unique twist to Madden Ultimate Team, as fans will take turns selecting players not only from their own special Draft Duels packs, but their opponent’s Draft Duels packs as well. Each round, players choose one NFL star to add to their team, and then swap packs. This back-and-forth challenge continues until all players have been claimed, at which point a head-to-head game begins. Strategy plays an important role, as not only must fans try and craft the best team possible, but they also have to keep their opponent from claiming too many highly-rated players.

Madden Ultimate Team Draft Duels are chock full of rewards, as every match offers the opportunity to claim coins and/or player profile packs based on who drafted the best team and who wins the head-to-head matchup. The bigger the match the better the prizes, with the biggest competitions offering huge coin payouts or exclusive player profile packs. Best of all, no one goes home empty-handed after a Draft Duel, as each fan gets to keep all the players they selected for their team.

Madden Ultimate Team Draft Duels create exciting, unpredictable matches that test not only on-field skills, but strategic prowess as well. This rewarding new mode gives fans an intriguing new way to enjoy Madden NFL 13.

Madden NFL 13 is rated “E” for Everyone by the ESRB and is available for $59.99 on the Xbox 360® video game system and PlayStation®3 computer entertainment system. Madden NFL 13 is developed in Orlando, Florida by EA Tiburon. To learn more about Madden NFL 13, visit http://www.easports.com/madden-nfl. For Madden NFL 13 assets, visit: http://maddennfl13.newslinevine.com/ or http://info.ea.com/.

All player participation has been facilitated by National Football League Players Incorporated, the licensing and marketing subsidiary of the NFL Players Association (NFLPA).

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™ and Fight Night boxing.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 250 million registered players and operates in 75 countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com.

EA SPORTS, The Sims, SSX and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. Official FIFA licensed product. "© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved." Manufactured under license by Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are the property of their respective owners and used with permission. All other trademarks are the property of their respective owners. Xbox 360 is a trademark of Microsoft Corporation in the United States and/or other countries. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.

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