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Microsoft Cloud Authors: Pat Romanski, Lori MacVittie, Andreas Grabner, Jim Kaskade, John Basso

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What Is Your Company's Brand DNA?

Specialists With Business Partner Marketing Coach Help Clients Identify Their Brand's Distinct Characteristics

SOUTHBURY, CT -- (Marketwire) -- 11/29/12 -- Business owners often compete in extremely competitive market spaces. Therefore, the importance of communicating your product or service's brand value to your market cannot be over emphasized. Business owners need to analyze their products and services for their distinctiveness and sellable attributes, according to marketing specialists with Business Partner Marketing Coach®. Brian Miller, president and COO of Business Partner Marketing Coach, states, "A brand must be unique in its own way; it must have characteristics that make it stand apart from its competitors, and be easily identifiable by the consumers."

"Companies must perform a 'brand study' to identify their brand's distinct characteristics and sellable attributes or, in other words, their brand DNA," says Miller. "They then can begin thinking of creative ways to communicate these distinctive qualities to consumers."

These brand messages, when communicated to the market, become brand promises. They must be consistently fulfilled and matched by product or service performance. Why do the Olympics have such a strong brand DNA? They are ubiquitously known as an organization with the highest standards of achievement and an unwritten promise to entertain. They never fail on this promise.

Business Partner Marketing Coaches work with business owners to provide proven marketing strategies and tools, perform brand studies and help create impactful messaging to the marketplace. Whether it is a corporate branding package, a tactical marketing strategy, or a media advertising plan, these strategic marketing specialists partner with clients to create effective strategic marketing results.

"Companies must ask themselves on a regular basis, 'How can I stand out in the market place?'" says Miller. "And the answer is with a brand identity that is clear and easily identifiable. This can be achieved by using multiple marketing touchpoints with your target audience including public relations, marketing take-away materials, social media, events, creative graphic designs, and brand development."

Through a unique strategic planning process, Business Partner Marketing Coaches help businesses develop the right brand strategy together with creative tactics to bring sustainable and affordable market visibility.

For more information or to schedule a free consultation, please go to www.businesspartner.com

About Business Partner Marketing Coach®
Business Partner Marketing Coach offers a full suite of unique strategic marketing coaching services with the Rapid Impact Solutions specifically designed to tactically increase leads, drive sales and ultimately boosts a business's bottom-line. Also provided are creative marketing services such as digital media, printing, signs & banners, tradeshow displays & graphics, promotional gifts, embroidered apparel, and website & graphic design. Entrepreneur Magazine recently ranked Business Partner on the prestigious 2012 Franchise 500 Rankings. More information is available at www.businesspartner.com

Business Partner Marketing Coach® is a registered trademark of Business Partner Franchising, LLC. All rights reserved.

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