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Microsoft Cloud Authors: Jordan Sanders, Carmen Gonzalez, Pat Romanski, Keith Mayer, Jayaram Krishnaswamy

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BlackBerry 10 Developer Program Updated

Tools updates, new rewards, hardware opportunities, and revenue commitments to help drive further momentum among developers

BANGKOK, THAILAND -- (Marketwire) -- 11/29/12 -- BlackBerry Jam Asia - Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) today announced updates to its developer ecosystem programs, including BlackBerry® Dev Alpha test devices, the 10k developer commitment, updated tools and more. These programs continue to drive enthusiasm from the developer community as they build for the BlackBerry® 10 platform.

"Developers from around the world are joining us on the last leg of the journey to the launch of BlackBerry 10 and we are thrilled at the enthusiasm we see from them. We have worked hard, and continue to work hard to meet the needs of developers," said Alec Saunders, Vice President, Developer Relations and Ecosystems. "Developers asked for hardware to test their apps, and we delivered. They asked for the roadmap about the tools, and we posted it. They asked for RIM to show our confidence in developer success, and we're doing it. We've continued to refine and add on to our developer programs to ensure we are giving developers the best opportunities for success with BlackBerry 10."

BlackBerry Dev Alpha C

The BlackBerry Dev Alpha program is expanding to include a BlackBerry Dev Alpha C test device for developers who want to test applications on a BlackBerry 10 device with a physical keyboard. For now, developers can sign up for more information on how they can qualify for this upcoming test device. More information is available at:

BlackBerry Dev Alpha Device Swap(i)

Developers currently testing their applications on BlackBerry Dev Alpha test devices can now apply to be eligible for a limited edition BlackBerry 10 device. RIM will swap a BlackBerry Dev Alpha test device for a limited edition BlackBerry 10 smartphone after the launch. The deadline for applying is January 21, 2013 and developers must have an app submitted and approved on BlackBerry® World(TM). More information is available at:

Quality Apps and the BlackBerry 10k Commitment(ii)

The Built for BlackBerry® certification lab is now open. Developers can submit their apps for testing to earn the Built for BlackBerry designation, which will signify a high-level of quality for customers. Developers can submit an app for Built for BlackBerry certification once the app has been submitted on BlackBerry® World and approved for sale. Applications need to pass the certification before they can be considered for the 10k commitment. RIM has previously announced that it would top up the amount an eligible developer earns on a BlackBerry 10 app to $10,000, if the app has been approved through the Built for BlackBerry program, and has earned a minimum of $1,000 over 12 months. More information and the full Terms and Conditions are available at:

BlackBerry 10 SDK Update

The BlackBerry 10 SDKs get their latest update today. The developer community has been providing feedback on the tools and this update will add support for installing the BlackBerry 10 IDE on Mac OS X, an update to the Visual Studio Plug-In beta, forward compatibility for BlackBerry® WebWorks(TM) HTML5 apps, sensor and orientation APIs for BlackBerry WebWorks, and more. The BlackBerry 10 SDKs will come out of beta into full launch on December 11, 2012. More information is available at:

BlackBerry App Generator Gold Launch

The BlackBerry® App Generator, powered by Mippin, can turn online content (Rss, Facebook® brand/fan pages, blogs, online galleries, etc.) into a great looking native BlackBerry app within minutes. Apps built with the BlackBerry App Generator for BlackBerry® OS 5, OS 6, OS 7 and the BlackBerry® PlayBook(TM) tablet include social sharing organically, including BlackBerry® Messenger (BBM(TM)) integration. The BlackBerry App Generator can automatically take current BlackBerry App generator apps and create a BlackBerry 10 application, and publish it on BlackBerry World in time for the launch of BlackBerry 10. More information is available at:

BlackBerry and Appcelerator Offer(i)

RIM and Appcelerator are working together to offer developers a unique opportunity to port their apps with Appcelerator's Titanium(TM) platform and be rewarded for their efforts. The first 1,000 Appcelerator developers will receive a BlackBerry® Dev Alpha test device once their applications have been submitted for review on BlackBerry World. Up to 10,000 developers will receive one year of free Appcelerator Cloud Services and Analytics once their apps are approved and up for sale on BlackBerry World. More information is available at:

Useful Links

Appcelerator Press Release -

BlackBerry Developer Community Jam Zone -

DevBlog -

BlackBerry 10 Information Page -

(i) Restrictions apply. See Terms and Conditions for complete details.

(ii) Restrictions apply. See Terms and Conditions for complete details. All amounts are in U.S. Dollars.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM). For more information, visit or

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at or These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other brands, names and marks are the property of their respective owners. RIM is not responsible for any third party products or services.

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