Welcome!

Microsoft Cloud Authors: Janakiram MSV, Yeshim Deniz, David H Deans, Andreas Grabner, Stackify Blog

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Open Source Cloud, Containers Expo Blog, Silverlight

@CloudExpo: Article

Apprenda Private PaaS + Azure = One Big Happy Cloud

It claims the private PaaS is the now generally accepted end game for the enterprise

Apprenda has just launched rev 4.0 of its flagship private Platform-as-a-Service (PaaS), claiming the new eponymous, uniquely single-language widgetry will be the model for how to modernize existing mission-critical enterprise applications and build new cloud-architected apps and services.

Well, so long as they're Windows apps and Windows-based cloud environments. Ah, but then let's remember that 40% of the apps running the enterprise, many of them custom-made, have Windows written all over them.

See, the once strictly on-premise Apprenda PaaS has been extended to Microsoft Azure and by connecting Windows Server 2012 environments with cloud-based Azure resources creates a hybrid cloud PaaS for the Global 2000 it caters to. The company describes it as extending the data center to Azure.

It claims the private PaaS is the now generally accepted end game for the enterprise, primarily because of the regulations and requirements that restrict an all-public cloud approach. It also figures that other people do hybrid poorly.

Its 4.0 platform achieves a hybrid PaaS/cloud in a single click with instant scaling options to meet application consumption needs. That means it essentially creates one big clearly seen cloud and since the apps on-premise and the apps in Azure all behave the same way companies can make business decisions that aren't limited by the technology.

Apprenda CEO Sinclair Schuller says enterprises, despite compliance and governance hesitancy, want hybrid cloud architectures to test at least some of their workloads on the public cloud or to extend the life of older apps by making them multi-tenant.

With 4.0 IT can apply resource policies to infrastructure and applications before moving them in seconds from the private to the public cloud or set policies for doing so automatically based on business needs and parameters.

RedMonk's founding analyst James Governor is quoted as saying, "Hybrid cloud is helping traditional enterprises become more comfortable with .NET-based application development. Organizations want common tooling for deployment, monitoring, security and management across public and private cloud; Apprenda is targeting this deployment flexibility directly with its 4.0 release."

As a so-called best-of-breed platform for Windows Server and .NET, Apprenda 4.0 adds support for all Windows and Visual Studio integration and extends support for all of Microsoft's latest releases including .NET 4.5, SQL Server 2012 and Windows Server 2012. The company says existing apps usually require only minimal code tweaks to make the great leap to the cloud.

Apprenda had integrated 4.0 with third-party and customized authorization and authentication systems to improve agility in application deployment and deployment policies in implementing governance, risk management and compliance (GRC). With new System Center 2012 integration, it can run across multiple data centers (private/public/hosted) and yet be managed centrally.

By decoupling applications from the infrastructure and developers from IT, Apprenda figures it lets organizations achieve significant cost savings and massive productivity improvements.

"Windows Azure is a global scalable cloud platform that gives developers flexibility to target public, private and hybrid cloud environments," Azure marketing general manager Bill Hilf says. "Apprenda helps enterprises utilize Windows Azure's strengths so that applications can take advantage of public and private PaaS scenarios."

Apprenda is priced by the gigabyte of memory. The company, which figures the 2013 PaaS market is going to come down to price, offers freeware but it's not pursuing the freemium model. The full-function Apprenda Express freeware, limited to 12GB of memory, is generally used for proof-of-concept. Although it's got about 7,000 companies experimenting with Express, Apprenda is focused on accounts with at least $4 billion in annual revenues. Figure a paid Apprenda installation runs from the high five digits to the low seven digits.

Schuller expects VMware to pursue a similar strategy using its own open source Cloud Foundry PaaS and CloudFoundry.com, the public instance of Cloud Foundry running on vSphere infrastructure, now in beta. He doesn't think VMware (or what may be a new EMC subsidiary according to GigaOm) can manage a cloud to rival Amazon or Azure before late 2013 or 2014.

Apprenda launched in 2007 and has raised around $16 million from High Peaks Venture Partners, Ignition Partners and New Enterprise Associates.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...