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Coty Inc. et Katy Perry annoncent un partenariat visant le lancement de parfums

- Le leader mondial des produits de beauté et l'artiste multiplatine vont créer une nouvelle gamme de parfums innovante

NEW YORK, 28 novembre 2012 /PRNewswire/ -- Coty Inc., l'un des nouveaux leaders émergents sur le marché des produits de beauté, a annoncé aujourd'hui avoir signé un accord avec l'auteure-compositrice-interprète et artiste polyvalente Katy Perry visant la mise au point et la commercialisation de sa propre gamme de parfums griffés. Dans le cadre de ce projet, Coty va distribuer également la célèbre gamme de parfums de l'artiste, comprenant Purr et Meow!, et ce, à compter de maintenant.

(Photo : http://photos.prnewswire.com/prnh/20121128/NY16370 )

Katy Perry se joint à la liste impressionnante des marques de Coty qui comprend Calvin Klein, Chloe, Marc Jacobs et Playboy pour n'en citer que quelques-unes.

Katy Perry a été nommée huit fois aux prix Grammy et elle est l'une des artistes ayant vendu le plus d'albums ces dernières années. Son excellent album Teenage Dream, qui s'est écoulé à plus de 5 millions d'exemplaires et a fait l'objet de 50 millions de téléchargements uniques jusqu'à présent, est demeuré au Top 40 des albums les plus vendus depuis son lancement il y a 2 ans. Katy Perry est une vedette internationale qui fait des concerts à guichets fermés dans des salles aux quatre coins du monde. En 2011, elle a fait 124 spectacles pour sa tournée California Dreams. La tournée est documentée dans le film en 3D ayant connu un grand succès l'été dernier « Katy Perry: Part of Me », qui est déjà le quatrième meilleur documentaire musical de tous les temps.

« Nous sommes ravis qu'une artiste aussi créative et talentueuse que Katy Perry se joigne à l'équipe de Coty », a déclaré Renato Semerari, président, Coty Beauty, tout en rajoutant, « Katy est originale et audacieuse, son approche musicale et de sa vie en général, unique en son genre, stimulera la création de nouvelles fragrances innovantes et cela nous permettra d'explorer de nouvelles possibilités en matière de création de parfums. »

« C'est un honneur que de collaborer avec Coty, qui est à l'origine de certains de mes parfums préférés », a précisé Katy Perry, avant de poursuivre « Je suis heureuse de pouvoir partager ce que me réserve mon univers parfumé et que Purr et Meow! deviennent plus accessible à l'échelle mondiale! »

Pour tout complément d'information au sujet de Coty et de sa gamme de parfums, de produits cosmétiques de coloration et de produits pour les soins corporels et de la peau, rendez-vous sur le site www.coty.com

À propos de Coty Inc.
Coty est l'un des nouveaux leaders émergents sur le marché des produits de beauté, dont le chiffre d'affaires net s'est élevé à 4,6 milliards de dollars pour l'exercice terminé le 30 juin 2012. Fondé à Paris en 1904, Coty est une entreprise spécialisée dans les produits de beauté disposant d'une gamme de parfums reconnus, de produits cosmétiques de coloration et de produits de soins corporels et de la peau commercialisés dans plus de 130 pays et territoires. L'offre de produits de Coty comprend des marques internationales telles que adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel et Sally Hansen.

Pour de plus amples informations concernant Coty Inc., veuillez consulter le site Internet www.coty.com

À propos de Katy Perry
Katy Perry a consolidé son statut de superstar à succès grâce à la réussite internationale de son second album studio, Teenage Dream, classé au 1er rang dans 8 pays et qui figure depuis son lancement il y a 2 ans, au palmarès des 200 meilleurs albums de Billboard en matière de ventes. Elle est devenue la première interprète féminine à décrocher 5 premières positions grâce à un seul album au palmarès des 100 meilleurs singles du Billboard (« California Gurls », « Teenage Dream », « Firework », « E.T. » et « Last Friday Night »). L'édition spéciale Teenage Dream: The Complete Confection qui vient d'être lancé a permis d'ajouter les pièces « Part of Me » et « Wide Awake » à la liste des 40 meilleures chansons de Katy Perry (depuis son premier album certifié plusieurs fois platine, One of the Boys, lancé en 2008 et qui a produit quatre succès : « I Kissed A Girl », « Hot N Cold », « Thinking of You » et « Waking Up In Vegas »). En 2011, elle a enchainé des concerts à guichets fermés dans des salles aux quatre coins du monde pour sa tournée California Dreams. La tournée a fait l'objet d'un long métrage en 3D, Katy Perry: Part Of Me, qui est devenu le quatrième meilleur documentaire musical de tous les temps, devançant notamment les films de Madonna, U2 et des Rolling Stones.

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