Welcome!

Microsoft Cloud Authors: Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White

News Feed Item

STMicroelectronics and PNI Sensors Are Selected for Nintendo's Wii U

ST's and PNI's Sensor Technologies Enable Intuitive Motion Sensing for Gaming Applications

GENEVA and SANTA ROSA, CA -- (Marketwire) -- 11/27/12 -- STMicroelectronics (NYSE: STM), the world's leading MEMS manufacturer, and PNI Sensor Corporation, the U.S.- based geomagnetic-sensor manufacturer, today announced that Nintendo Co., Ltd. has adopted an advanced sensor solution for Nintendo's newly launched Wii U™ that includes sensors from ST and PNI. PNI's 3-axis geomagnetic sensor, based on proprietary magneto-inductive technology and driven by ST's ASIC, together with an ST 3-axis accelerometer, enables intuitive motion sensing in gaming applications.

The Wii U supports the need of users to enjoy intuitive motion control that is stable under various environments. The geomagnetic sensor delivers new playability in combination with other sensors. Further, the accelerometer accommodates a wide variety of players' motions in gaming.

"The collaboration of advanced sensing technology and extensive know-how in gaming motion-control from ST, who is leading the MEMS market, and impressive geomagnetic-sensing technology from PNI, has strongly supported Nintendo's challenge to deliver an entirely new kind of gaming and entertainment experience for consumers around the world," said Genyo Takeda, Senior Managing Director, Nintendo Co., Ltd.

"Since its launch, the Wii™ has revolutionized the gaming world and ST has kept its close relationship with Nintendo by reliably delivering advanced MEMS technology while expanding its expertise in sensors for gaming, its manufacturing capability and its advanced MEMS technologies," said Benedetto Vigna, Executive Vice President and General Manager of the Analog, MEMS & Sensors Group of STMicroelectronics. "We're pleased that PNI and ST can play an important role in the development of Nintendo's latest game console, the Wii U, and will continue to explore avenues that allow ST to demonstrate the value of MEMS."

"We are pleased to have Nintendo, a true pioneer in interactive entertainment, select our geomagnetic sensor for use in the Wii U. And working closely with ST has made this possible," said Becky Oh, PNI Sensor President and CEO. "Our goals are to offer our sensors to customers who need to sense motion despite some magnetic interference, to complement their algorithms, and to react in real time."

Additional Technical Details
Designed and manufactured in Northern California, the PNI RM3000 geomagnetic sensor enables motion sensing while also accounting for reasonable magnetic anomalies. It detects magnetic fields in the environment with improved accuracy, even where magnetic interference from audio speakers, metal objects, building girders or a cell phone can send other magnetic sensors off target. ST's ASIC amplifies signals, from a tiny variation of magnetic field detected by magnetic sensor coils, and with low noise, converts them to digital data, and interfaces with an application processor through an SPI bus.

In addition to the geomagnetic sensor, the Wii U includes ST's 3-axis accelerometer. With its low current consumption (2uA) and small 3x3x1mm package, this accelerometer is ideally suited for use in consumer and mobile devices with power and/or space restrictions. Its output accurate over a selectable acceleration range can be used to detect accelerating or slowing a racecar or swinging a sword (+/-2g/+/-4g/+/-8g/+/-16g) and its performance remains stable over periods of time or during temperature changes.

*Wii U and Wii are trademarks of Nintendo. All other trademarks and trade names are the property of their respective holders.

About PNI Sensor
PNI Sensor Corporation is the leader in the exacting science of producing heading and orientation technology and modules for the consumer, military, scientific and oceanography communities. Building on decades of patented sensor development, PNI offers magneto-inductive sensor systems and 9-axis sensor fusion technology. Its products are used in consumer electronics, robotics, surveying, navigation and automotive applications across the globe. To learn more, please visit www.pnicorp.com.

About STMicroelectronics
ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people's life. By getting more from technology to get more from life, ST stands for life.augmented. In 2011, the Company's net revenues were $9.73 billion. Further information on ST can be found at www.st.com.

ST and PNI in Nintendo Wii U: http://hugin.info/152740/R/1660704/537855.pdf
ST and PNI in Nintendo Wii U_IMAGE: http://hugin.info/152740/R/1660704/537857.jpg

Press Contacts:
PNI Sensor Corporation
Tom Byron
Marketing Director
office +1 707 566 2944
mobile +1 415 300 7554
[email protected]

STMicroelectronics
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.