|By PR Newswire||
|November 26, 2012 05:01 PM EST||
ROTTERDAM, Netherlands, November 26, 2012 /PRNewswire/ --
- Challenge for Singapore lies in the West
Coming from a 5th place in 2009, Singapore was ranked 3rd most popular city when working abroad in 2011 by the global workforce. Especially people with a Banking (10%) or ICT (11%) function are interested to work in Singapore. For the next years the challenge is to attract talent from the West, because Singapore is much more popular in Asia. These are some results from the recruitment intelligence research of Intelligence Group, based on the Global Talent Mobility Survey and published in the report 'Singapore, star from the East'.
Singapore is preferred, but not by the West
Singapore is booming, ranked 3rd as city and 7th as country it is a popular destination for the global mobile workforce. The greater part of the potential workforce for Singapore lives in India (34%), followed by China (30%) and Indonesia (22%). Particularly, Indonesian people want to work in Singapore. They rated the country four times more popular than the global average. Results further indicated that the labor force from the West, especially from the USA and UK, are less than average interested to work and live in Singapore.
Attractive for Banking and ICT, less attractive for Pharmaceuticals
Singapore's ambition is to become Southeast Asia's financial and high-tech hub, which fits the profile of her global workforce potentials. When asked in which occupational area they are working, more than average answered Banking, Financial Services & Insurance and ICT. Furthermore, companies like Google, Microsoft, and HSBC are ranked as most preferred employer brands by talent that wants to come to Singapore. Besides the financial and high-tech aspirations Singapore is planning to grow in pharmaceutical and medical technology production. However, the number of people with a background in Healthcare or Pharmaceuticals among potentials is relatively small. Approaching specific target groups is recommended to attract the necessary people.
Building on two previous waves of research conducted by The Network and Intelligence Group, 162,495 persons from 66 countries participated in the Global Talent Mobility Survey 2011. More information about the study can be found on the website of the Global Talent Barometer.
The research about Singapore can be found on the website of Intelligence Group.
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