Welcome!

Microsoft Cloud Authors: Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White, Yeshim Deniz

News Feed Item

New VP Joins Tendo Communications to Expand Demand Generation Practice

Steve Middleton, Experienced Marketing Strategist Joins San Francisco's Premier Content Marketing Agency

SAN FRANCISCO, CA -- (Marketwire) -- 11/26/12 -- Tendo Communications (http://www.tendocom.com), a leading content marketing agency, announced that Steve Middleton has joined the company as vice president of content marketing. Middleton will lead Tendo's expanding demand generation practice, focusing on content marketing strategies to drive client demand generation programs.

Middleton brings more than 20 years of strategic and direct marketing experience to Tendo, including extensive expertise in analytics and insights used to measure the effectiveness of client programs to drive demand and results.

"We are excited to have Steve join Tendo as vice president of content marketing. His expertise in communications strategy, direct response, marketing, and brand development will add greater depth to our already talented team," says Karla Spormann, president and CEO of Tendo Communications.

Prior to joining Tendo Communications, Middleton was founding partner at Alt., a full-service marketing agency in the San Francisco Bay Area, and executive vice president/director of strategic planning at Publicis Dialog where he led marketing strategy for a number of global accounts including WebEx, Microsoft, CDW, HP, and Sprint, among others. In addition, Middleton has led several projects that have won ADDY® Awards.

"As the cornerstone of an effective communications plan, content is the catalyst that impacts behavior," says Middleton. "Content that engages is what ultimately moves customers through the buyer's journey, influencing the decision-making process and fueling purchases."

About Tendo Communications
A leading content marketing agency, Tendo Communications (http://www.tendocom.com) specializes in digital communications programs that engage audiences and drive measureable results. Tendo's expertise in content strategy and development (http://tendocom.com/services/content_strategy), social media strategy (http://www.tendocom.com/services/social_media), and interactive media (http://tendocom.com/services/interactive_media) ensures an engaging mix of audience-driven content delivered through the most appropriate channels to maximize results.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Caitlin Cardoza
Email Contact
(415) 369-8284
Tendo Communications
http://www.tendocom.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...