WHAT:

SDL (LSE: SDL), the leading provider of Global Information Management solutions,

today announced that Ian Truscott, SDL's vice president of product marketing will

present at the industry leading Gilbane Conference on Thursday, November 29.

Truscott's session, titled Why Do You Need Mobile Now & How do You Justify It? will provide actionable advice on how to build a sustainable mobile strategy, as well as provide insight on effective ways to measure a company's mobile success.  

Now that more than half of Americans own a smartphone, the importance of the mobile channel is indisputable. SDL is focused on helping companies create compelling customer journeys that are relevant and engaging across all geographies and channels.

WHY:

• As the popularity of mobile devices continues to rise, companies will soon find the majority of their customers are looking to interact on this channel.
• In order to create a compelling customer journey, companies must be present on all the channels on which their customers are interacting.
• Attendees will walk away with best practices on how to build a customer experience on the mobile channel, including advice on where to start and tips and tricks for measuring results.

WHO:

Ian Truscott, vice president of product marketing for SDL and former Gilbane analyst, is an experienced and passionate advocate of web engagement, web experience, content management and digital marketing. He has spent more than a decade working in the content management software industry and has taken various enterprise software solutions to market, including supply chain optimization, enterprise integration and content management solutions.

Ian will be joined on the panel by Avery Cohen, Principal at Metrist Partners. The panel will be moderated by Cathy McKnight, Partner & Principal Analyst at Digital Clarity Group.

WHEN:

Thursday, November 29, 2012 from 8:30 – 9:30 a.m.

WHERE:

InterContinental Boston Waterfront

510 Atlantic Avenue 

Boston, MA 02210