Welcome!

Microsoft Cloud Authors: Elizabeth White, Mihai Corbuleac, Pat Romanski, David Bermingham, Steven Mandel

News Feed Item

IWC Schaffhausen Unveils New Flagship Boutique, Adding a Star to the Beijing Sky

BEIJING, November 23, 2012 /PRNewswire/ --

Yesterday, IWC Schaffhausen celebrated the opening of its Flagship Boutique in Beijing, China. Friends of the Brand and selected guests were among those in attendance at the spectacular unveiling ceremony in the Parkview Green Mall, followed by the premiere of an IWC Portuguese Sidérale Scafusia dedicated to Beijing, an evening to remember.

"Our new Flagship Boutique, now the second in Asia, takes IWC's watchmaking heritage to a new level," explained IWC CEO Georges Kern. "We are proud to celebrate this occasion with our distinguished guests and to honor the importance of the Chinese market with an exclusive timepiece". Parkview Green, a new mall in the heart of Beijing's central business district, is setting new standards in both form and function with the use of innovative environmental technologies, enabling, among other achievements, the establishment of a microclimate beyond the influence of Beijing's extreme seasonal climates. IWC invited 200 guests to join them at Parkview Green for the boutique's grand opening event. For the inauguration, guests gathered on the bridge in front of the fully covered Flagship Boutique to learn more about IWC's milestones of innovation, an exhibition featuring ten watches from the years 1874 to 2000.

SPECTACULAR UNVEILING WITH FRIENDS OF THE BRAND

After the reception on the bridge, Friends of the Brand including actress Tang Wei, Olympic gold medal winner Chen Yibing, actor Su You Peng, actress Zhu Zhu, movie director Wang Xiaoshuai, and artist Wang Luyan joined forces with Georges Kern, Benoit de Clerck, Managing Director of IWC Asia Pacific, and Dennis Lee, Managing Director of IWC China, to unveil the architectural highlight. "The first IWC Flagship Boutique in mainland China is not only important for the region, but also adds a new landmark to the company's history," explained Georges Kern. The dimensions became even more evident after the curtains had dropped and guests were able to discover the Flagship Boutique's interior.

SUSTAINABLE ARCHITECTURE MEETS INNOVATIVE DESIGN

The architecture of IWC's third Flagship Boutique is just as exceptional as its surroundings. The facade of the approximately 300 square-meter, bi-level glass cube is an eye-catcher in its own right. A brainchild of in-house designers and architects, the signature interior reflects the luxurious ambience of IWC's collection. Fitted out with sumptuous dark woods and exquisite materials, the Flagship Boutique creates an elegant atmosphere that invites customers to explore the six fascinating watch families along with boutique-exclusive editions, and the IWC Collection, only available in Flagship Boutiques, and made up of innovative, hand-picked items and accessories as exquisite and outstanding as the watches themselves.

A NEW STAR IS BORN

In addition to its one-of-a-kind environment, the IWC Flagship Boutique Beijing - which is the second Flagship Boutique in Asia - features a world premiere - and not only for aficionados of haute horlogerie: a room dedicated to a star in IWC's history, the Portuguese Sidérale Scafusia. The pinnacle of mechanical and engineering skills in the art of astronomical timekeeping today combines over 500 components, from the patented constant-force tourbillon escapement to the wheel train, culminating in the display of solar and sidereal time, twilight, sunrise, and sunset, and the constantly changing view of the visible stars and constellations from the customer's own horizon. To mark the special occasion, IWC created a Portuguese Sidérale Scafusia with a celestial chart on the case back showing the Forbidden City's horizon. The new Flagship Boutique will be home to this masterpiece, which reflects IWC's founding principles: creating innovative watches with technologies ahead of their time, while always respecting sustainability and heritage. The combination of tradition and innovation deeply rooted in IWC's multifaceted timepieces has now found a worthy new home in one of the world's most ancient capitals.

Illustrative material can be obtained free of charge at

http://www.photopress.ch/image/IWC/IWC+BOUTIQUES/IWC+Flagship+Boutiques/IWC+Flagship+Boutique+Beijing
http://www.image.net (free online registration required)

IWC Schaffhausen

With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world's leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at its finest, combining supreme precision with exclusive design.

Internet http://www.iwc.com


SOURCE IWC Schaffhausen

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today TMCnet has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business-to-business and integrated marketing media company, servicing niche markets within the com...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The paradigm has shifted. A Gartner survey shows that 43% of organizations are using or plan to implement the Internet of Things in 2016. However, not just a handful of companies are still using the old-style ad-hoc trial-and-error ways, unaware of the critical barriers, paint points, traps, and hidden roadblocks. How can you become a winner? In his session at @ThingsExpo, Tony Shan will present a methodical approach to guide the holistic adoption and enablement of IoT implementations. This ov...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...