November 20th 2012, Aldata, a provider of retail and distribution improvement software, today announces the expansion of its European team with the appointment of Nigel Lahiri as Strategic Accounts Director. Lahiri is tasked with using his extensive background in supply chain management solutions to support the growth of Aldata's Northern European operations. Lahiri brings with him over 20 years of both retail and generic supply chain experience with former roles at JDA Software and Manhattan Associates.

"The way in which retailers operate is changing rapidly," says Lahiri. "The rise of the omni-shopper means that the supply chain issues retailers face now are very different to 12 months ago. I'm looking forward to this new challenge and being part of such a rapidly growing team."

Graeme Cooksley, Head of International Operations, Aldata comments, "We are very excited to add Nigel to our expanding Aldata team. This is another high caliber appointment in recent weeks alongside Nicolas Cron, who has joined us to run our French team. Both appointments will bolster our European offer as we expand our EMEA operations."

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About Aldata
Aldata is a global provider of retailing and distribution optimization solutions that help retailers, distributors and manufacturers address the challenges of rapid changes in shopper behavior and expectations. Aldata's solutions build shopper trust, retention, and development through accurate, relevant, and on time marketing, merchandising, and fulfillment. Founded in 1988, Aldata has an unparalleled track record of delivering successful projects for the world's largest retail and consumer brands, national wholesale and distribution organizations, and regional store chains. More at: www.aldata.com

For more information:
Rocket Communications
Amy McKenna / Alex Brooks
Aldata@rocketcomms.net
08453 707 024