Welcome!

Microsoft Cloud Authors: Pat Romanski, Elizabeth White, Liz McMillan, Mihai Corbuleac, David Bermingham

News Feed Item

Ultrabooks, Laptops and Tablets: Complements or Substitutes

NEW YORK, Nov. 20, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Ultrabooks, Laptops and Tablets: Complements or Substitutes

http://www.reportlinker.com/p01042125/Ultrabooks-Laptops-and-Tablets-Com...

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents Parks Associates' latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

"Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them." - John Barrett, Director, Consumer Analytics, Parks Associates

Table of Contents

About the Research

Previous Research

Key Findings

Recommendations

Trending Data – Consumer Electronics Ownership

Computing Device Ownership (2010-2012)

Personal Computer Usages (Q3/12)

Tablet Internet Access (Q3/12)

Consumer Electronics Ownership (2010-2012)

Accessory Ownership (2010-2012)

Brands of Tablet (2011-2012)

Featured TV Adoption (2010-2012)

Percentage of US Broadband Households with Internet-Connected CE (2010-2012)

Percent of US HHs Connecting CE Devices to Internet (2010-2012)

1H 2012 Purchases

% BB HHs Making a CE Purchase in 1H of the Year (2010-2012)

1H Mobile and Portable Product Purchases (2010-2012)

1H Home Entertainment Product Purchases (2010-2012)

1H Computing Device Purchases (2010-2012)

1H Tablet Purchases by Age (2010-2012)

Desktop Purchases in 1H by Age (2010-2012)

2012 Computing Device Purchases by Age (Q3/12)

2012 Computing Device Purchases by Household Income (Q3/12)

2H 2012 Purchase Intentions

% of US BB HHs Highly Intending to Purchase CE Devices in 2H 2012(Q3/12)

2H Purchase Intention (2011 vs. 2012)

High Intention to Purchase CEs: 2H of 2012 & 2012 Holiday Season (Q3/12)

Computing Device Purchase Intention in the 2H (2010-2012)

Home Entertainment Device Purchase Intention in the 2H (2010-2012)

Portable Device & Accessory Purchase Intention in the 2H (2010-2012)

Mobile Device Purchase Intention Over the Next 12 Months (2010-2012)

Mobile Device Purchase Intention by Age (Q3/12)

Tablets as a Laptop Alternative: 1H 2012 Purchases

Laptop/Tablet Purchase Tension (Q3/12)

Laptop/Tablet Buying Segments (Q3/12)

Comparison Buyers: Final Purchase Decision (Q3/12)

Laptop/Tablet Buying Segments by Computer Ownership (Q3/12)

Laptop/Tablet Buying Segments by Age (Q3/12)

Laptop/Tablet Buying Segments by Household Income (Q3/12)

Laptop/Tablet Buying Segments by Education Level (Q3/12)

Laptop/Tablet Buying Segments by Gender (Q3/12)

Tablets as a Laptop Alternative: Purchase Intentions

Likelihood of Purchasing a Tablet Instead of a Laptop (Q3/12)

Tablet as Laptop Alternative by Tablet Ownership (Q3/12)

Tablet as Laptop Alternative by Computer Ownership (Q3/12)

Tablet as Laptop Alternative by Age (Q3/12)

Tablet as Laptop Alternative by Household Income (Q3/12)

Important Computer Factor in Selecting a Laptop (Q3/12)

Importance of Laptop Capabilities (Q3/12)

Expected Budget for New Laptop (Q3/12)

Likelihood of Purchasing an Ultrabook (Q3/12)

Apple iPad vs. Microsoft Surface

2012 Tablet Options

Preferred Tablet Types (Q3/12)

2011 Tablet Options

Preferred Tablet Types (2011 vs. 2012)

Preferred Tablet Type by Income (Q3/12)

Preferred Tablet Type by Age (Q3/12)

Preferred Tablet Type by Gender (Q3/12)

Preferred Tablet Type by Education (Q3/12)

Preferred Tablet Type by iPad Ownership (Q3/12)

Preferred Tablet Type by Brand User (Q3/12)

Ultrabooks

Familiarity with Ultrabook (Q3/12)

Familiarity with Ultrabook by Age (Q3/12)

Familiarity with Ultrabook by Education Level and Gender (Q3/12)

Ultrabook Benefits

Ultrabook vs. Tablet Preference (Q3/12)

Ultrabook vs. Tablet Preference by Age (Q3/12)

Expected Cost of an Ultrabook (Q3/12)

Average Budget for Laptop vs. Ultrabook (Q3/12)

Tablet as Laptop Alternative and Ultrabooks (Q3/12)

Likelihood of Purchasing an Ultrabook Instead of a Tablet (Q3/12)

To order this report:Telecommunication_Services Industry: Ultrabooks, Laptops and Tablets: Complements or Substitutes


Nicolas Bombourg
Reportlinker
Email:
[email protected]
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...