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Trina Solar Announces Third Quarter 2012 Results

CHANGZHOU, China, Nov. 20, 2012 /PRNewswire/ -- Trina Solar Limited (TSL) ("Trina Solar" or the "Company"), a leading integrated manufacturer of solar photovoltaic ("PV") products, today announced its financial results for the third quarter of 2012.

Third Quarter 2012 Financial and Operating Highlights

  • Solar module shipments were approximately 380 MW during the third quarter of 2012, representing a decrease of 9.2% from the second quarter of 2012
  • Net revenues were $298.0 million, a decrease of 13.9% from the second quarter of 2012
  • Gross profit was $2.4 million, a decrease of 91.9% from the second quarter of 2012
  • Gross margin was 0.8%, compared to 8.4% in the second quarter of 2012, and included a non-cash inventory write-down totaling $13.3 million and a reversal of prior provision for anti-dumping and countervailing duties (AD/CVD) in the United States totaling $25.8 million
  • The Company had no incremental accounts receivables provision, compared to $44.1 million in the second quarter of 2012
  • Operating loss, including one-time tax and organization restructuring charges totaling $15.2 million, was $76.0 million, compared to $78.6 million in the second quarter of 2012
  • Operating margin was negative 25.5%, compared to negative 22.7% in the second quarter of 2012
  • Net loss was $57.5 million, compared to $92.1 million in the second quarter of 2012
  • Loss per fully diluted American Depositary Share ("ADS") were $0.81, compared to $1.30 in the second quarter of 2012 (each ADS represents 50 ordinary shares)

"Our third quarter sales were adversely impacted by the ongoing supply-demand imbalance in the global PV industry, high inventories and the irrational pricing practices by some competitors in the market," said Mr. Jifan Gao, Chairman and CEO of Trina Solar. "These factors contributed to declines in our average selling prices, despite cost improvements of our key materials. Higher historical costs of our inventory also contributed to the low gross margin and net loss in the third quarter. In response to this challenging operating environment, we focused our efforts on retaining quality customers and maximizing operating cash flow, which resulted in improvements in trade receivables and inventory balance from the previous quarter.

"As recently announced, we have also successfully implemented two major initiatives. During the third quarter, we conducted the restructuring of our global business into distinct modules and systems business units. We believe this will allow us to more efficiently manage operating costs for product development to address increasing PV solar end-use applications and geographic expansion, as well as to grow our project systems as a percentage of our total business. In conjunction with this restructuring, we performed a top-down review of our operations to reallocate and reduce our headcount and other operating expenses. These initiatives address current industry conditions as well as the shift in regional demand and changes to our customers' business models as a result of the increasingly attractive economics of solar energy for utility scale applications.

"We remain committed to improving the quality of our products, as well as our manufacturing process and performance. In the third quarter, we received the Carbon Footprint Verification from the British Standards Institute, which affirms that we comply with international best practices in carbon accounting, demonstrating our commitment to sustainable development. More recently, our commitment to quality was reflected by a certification from Underwriters Laboratories' ("UL") Client Test Data Program, which will allow Trina Solar to conduct UL-standard testing to accelerate market delivery of our latest technology-driven innovations and products."

Recent Business Highlights

During the third quarter of 2012, the Company:

  • Announced the appointment of Mr. Henry Chow to its board of directors. Prior to his retirement from IBM in 2009, Mr. Chow served in numerous executive positions in the Asia Pacific region, and was most recently general manager and then chairman of the IBM Greater China Group. He also served on IBM's Worldwide Management Council and its Strategy Team, a group of senior IBM executives responsible for advising, reviewing, and formulating IBM's business strategy. Mr. Chow currently serves as a non-executive director to AMD, a semiconductor company based in the United States.
  • Announced the availability of its newest line of high performance solutions, Trinasmart. Trinasmart combines the Company's award-winning high performance modules with new optimizing and monitoring technologies to deliver a comprehensive solution to maximize roof space and overall power output, resulting in better project economics for both customers and installers.
  • Announced a new Ontario, Canada sales and business development office as the Company also announced a partnership with Silfab Ontario, enabling Trina Solar to offer world-class modules that are locally-manufactured to the Canadian market.
  • Announced the completion of the first large-scale rooftop PV system in Switzerland to use the Company's high-performance Honey modules. The system, deployed on the roofs of Sagewerke Christen AG's production and storage buildings in Luthern in the canton of Lucerne, has an installed capacity of 900kWp and produces up to 6,000kWh of solar energy per day. This installation makes the company the first self-sufficient and carbon neutral sawmill in Switzerland.
  • Announced a new sales and business development presence in Santiago, Chile. The Company's coverage now encompasses all of the Americas, including the United States, Canada, Mexico, the Caribbean, Central and South America.
  • Held its 2012 annual general meeting of shareholders on September 7, 2012.
  • Announced the U.S. launch of Trina Solar Partner Plus, a partnership loyalty and incentive program that provides tools to help solar installers grow their businesses.
  • Announced its plans to streamline its organizational structure to manage its business operations more efficiently. The initiatives include separating the Company's PV module and systems business units and adopting an operating expense reduction program.
  • Announced that it has published its 2011 Corporate Social Responsibility (CSR) Report.

Subsequent Events

Subsequent to the third quarter of 2012, the Company:

  • Announced that its APMEA (Asia Pacific, Middle East and Africa) headquarters in Singapore had began formal operations.
  • Announced it obtained Carbon Footprint Verification for the Company's solar PV modules from the British Standards Institution (BSI), a leading international standards and certification body. The verification process involved assessing  the Company's carbon footprint throughout various stages of the of the life cycles of our products, suggesting the carbon payback time for our products given reasonable assumptions on the carbon offset potential of the modules during their usage period.
  • Announced the duty rates determined by the U.S. Department of Commerce in the AD/CVD investigations on crystalline silicon photovoltaic cells, whether or not assembled into modules, from China, and that the U.S. International Trade Commission (the "ITC") also made negative findings with regard to critical circumstances in this investigation, such that no retroactive duties would be imposed on Trina Solar. The Company also announced that it is currently evaluating whether it is necessary and prudent to appeal these final determinations issued by the ITC.
  • Announced that it obtained the Client Test Data Program certification from UL. The Company is the first global solar PV company to receive this certification, which will allow it to independently conduct testing programs and issue UL-recognized test data without the on-site presence of UL-dispatched engineers.

Third Quarter 2012 Results

Net Revenues

Net revenues in the third quarter of 2012 were $298.0 million, a decrease of 13.9% sequentially and 38.2% year-over-year. Total shipments were 380.3 MW, compared to 418.8 MW in the second quarter of 2012 and 370.1 MW in the third quarter of 2011. The sequential decrease in shipments was caused by a continued supply-demand imbalance and the decrease in revenue resulted from the effect of this imbalance on market pricing and commercial terms.

Gross Profit and Margin

Gross profit in the third quarter of 2012 was $2.4 million, compared to a gross profit of $29.0 million in the second quarter of 2012 and $52.0 million in the third quarter of 2011. Gross profit during the third quarter of 2012 includes a $25.8 million reversal of prior provisions for AD/CVD in the United States, relating to the ITC's decision to not impose duties retroactively due to the lack of evidence for critical circumstances. Gross profit during the third quarter of 2012 includes a provision of $13.3 million for non-cash inventory write-down. 

Gross margin was 0.8% in the third quarter of 2012, compared to 8.4% in the second quarter of 2012 and 10.8% in the third quarter of 2011. The sequential decrease in gross margin was due primarily to higher inventory carrying costs and inventory write-down in connection with decreasing average selling price of modules; the year-on-year decrease in gross margin was due primarily to declines in the average selling price of modules that exceed reductions in cost.

The impact of the inventory write-down on the Company's gross margin was 4.5% in the third quarter of 2012. 

Operating Expense, Income and Margin

Operating expenses in the third quarter of 2012 were $78.3 million, a decrease of 27.2% sequentially and an increase of 3.8% year-over-year. The Company's operating expenses, which included one-time tax and organization restructuring charges totaling $15.2 million, represented 26.3% of its third quarter net revenues, a decrease from 31.1% in the second quarter of 2012 and an increase from 15.7% in the third quarter of 2011. The sequential percentage decrease was primarily due to decrease in provision made to account receivables in the third quarter of 2012 while the year-to-year percentage increase was primarily due to the decrease in net revenues. Operating expenses in the third quarter of 2012 included $1.1 million in share-based compensation expenses, compared to $2.7 million in the second quarter of 2012 and $2.0 million in the third quarter of 2011.

As a result of the foregoing, operating loss in the third quarter of 2012 was $76.0 million, compared to an operating loss of $78.6 million in the second quarter of 2012 and an operating loss of $23.5 million in the third quarter of 2011. Operating margin was negative 25.5% in the third quarter of 2012, compared to negative 22.7% in the second quarter of 2012 and negative 4.9% in the third quarter of 2011.  

Net Interest Expense

Net interest expense in the third quarter of 2012 was $13.8 million, compared to $9.3 million in the second quarter of 2012 and $9.7 million in the third quarter of 2011. The sequential increase in net interest expense was primarily due to an increase in average bank borrowings in the third quarter of 2012.

Foreign Currency Exchange

The Company had a foreign currency exchange gain of $18.2 million in the third quarter of 2012, which included changes in fair value of derivative instruments, compared to a net loss of $22.5 million in the second quarter of 2012 and a net gain of $0.4 million in the third quarter of 2011. This net gain was primarily due to the appreciation of the Euro against the U.S. dollar during the third quarter of 2012, augmented by gains from foreign currency hedging contracts used by the Company to mitigate its foreign currency risk exposure.

The Company continued to mitigate the effects of foreign exchange rate volatility during the third quarter of 2012 by using hedging contracts involving the Euro, Renminbi, and U.S. dollar.

Income Tax Benefit and Expense

Income tax benefit was $11.7 million in the third quarter of 2012, compared to income tax benefit of $16.1 million in the second quarter of 2012 and $2.9 million in the third quarter of 2011. The income tax benefit in the third quarter of 2012 was primarily the result of a deferred tax benefit recognized in connection with the net operating losses incurred in the quarter.

Net Loss and EPS

As a result of the foregoing, net loss was $57.5 million in the third quarter of 2012, compared to net loss of $92.1 million in the second quarter of 2012 and $31.5 million in the third quarter of 2011.

Net margin was negative 19.3% in the third quarter of 2012, compared to negative 26.6% in the second quarter of 2012 and negative 6.5% in the third quarter of 2011.

Loss per fully diluted ADS were $0.81 in the third quarter of 2012. The impact of the third quarter provision for non-cash inventory write-down was approximately negative $0.19, while the effect of the foreign currency exchange net gain was approximately $0.26, per ADS.

Financial Condition

As of September 30, 2012, the Company had $703.4 million in cash and cash equivalents and restricted cash, and a working capital balance of $360.6 million. Total bank borrowings were $1,120.8 million, of which $431.0 million were long-term borrowings. The Company decreased its short-term borrowings by $44.0 million to approximately $689.7 million as of September 30, 2012.

During the third quarter of 2012, the Company also repurchased $14.9 million of its senior convertible notes due July 2013, which resulted in a gain of $1.8 million.

Shareholders' equity was $969 million as of September 30, 2012, a decrease from $1.02 billion at the end of the second quarter of 2012.

Fourth Quarter and Fiscal Year 2012 Guidance

During the fourth quarter of 2012, the Company expects to ship between 380 MW to 400 MW of PV modules.

The Company believes its overall gross margin for the fourth quarter, taking into account wafer and cell quantities outsourced from third party suppliers to meet demand in excess of its internal capacity and other needs, will be approximately similar to that in the third quarter of 2012. Such guidance is based on the exchange rate between the Euro and U.S. dollar as of November 22, 2012. For the full year 2012, the Company revises its expectations for total PV module shipments to be between 1.55 GW to 1.6 GW, compared to its previous guidance of 1.75 to 1.8 GW.

Operations and Business Outlook

Non-Silicon Cost

In the third quarter of 2012, the Company continued its efforts to reduce non-silicon manufacturing costs in order to meet its previously announced 2012 target of below $0.50 per watt. Non-silicon manufacturing costs in the third quarter of 2012 were $0.54 per watt, compared to $0.52 per watt in the second quarter of 2012. The sequential increase in non-silicon manufacturing costs were primarily due to under-utilization of the Company's in-house manufacturing capacities, which were partially offset by improved supply chain costs, as well as from increases in the Company's module efficiencies and improvements in its manufacturing processes.

Silicon Procurement

Through its diversified range of short, medium and long-term supply agreements, the Company will continue to maintain competitive silicon costs relative to current market prices.

As a result of renegotiating a significant portion of its long-term silicon supply agreements, the Company continues to expect a sequential reduction in its manufacturing costs in the fourth quarter of 2012.

2012 Manufacturing Capacity

As of September 30, 2012, the Company's annualized in-house ingot and wafer production capacity remained approximately 1.2 GW and its PV cell and module production capacity remained approximately 2.4 GW.

Geographical Presence

The Company has established new sales and business development offices in Ontario, Canada, to serve the Canadian market, and in Santiago, Chile, to cover Central and South America. In addition, the Company's APMEA (Asia Pacific, Middle East and Africa) headquarters in Singapore has begun formal operations.

Project Development

The Company has entered into framework agreements with local municipal governments for multi-year power plant development projects in all four of its commercial operating regions. Commencement of the projects is expected in 2013 and 2014, but is conditional upon a number of factors, some of which are beyond the Company's control, such as the availability of network transmission and interconnection facilities, and the attainment of certain project rights, including land use rights and the right to access local manufacturing facilities.

Further, the Company has recently entered into a long-term land use rights lease agreement with authorities in Eastern China, for the development of a large-scale, multi-phase utility project, which is expected to commence in 2013.

Organizational Streamlining

To overcome the challenges of the increasingly competitive operating environment in today's PV industry and achieve sustainable development, the Company recently conducted initiatives across its global operations to streamline its organizational and management structure. These initiatives include the reorganization of its module and projects systems operations into separate business units, while adopting an operating expense reduction program, which included company-wide headcount reductions.

Conference Call

The Company will host a conference call at 6:30 a.m. ET on November 20, 2012, to discuss the results for the quarter ended September 30, 2012. Joining Jifan Gao, Chairman and CEO of Trina Solar, will be Terry Wang, Chief Financial Officer, Zhiguo Zhu, Senior Vice President and President of Trina Solar's Module Business Unit, and Thomas Young, Vice President, Investor Relations. Supplemental information will be made available on the Investors Section of the Trina Solar's website at www.trinasolar.com. To participate in the conference call, please dial the following number five to ten minutes prior to the scheduled conference call time: 1 (800) 884-2382. International callers should dial +1 (660) 422-4933. The conference ID for the call is 6846-2640.

If you are unable to participate in the call at this time, a replay will be available on November 20 at 10:00 a.m. ET, through December 4, at 11:59 p.m. ET. To access the replay, dial 1 (855) 859-2056, international callers should dial +1 (404) 537-3406, and enter the conference ID 6846-2640.

This conference call will be broadcast live over the Internet and can be accessed by all interested parties on Trina Solar's website at www.trinasolar.com. To listen to the live webcast, please go to Trina Solar's website at least fifteen minutes prior to the start of the call to register, download, and install any necessary audio software. For those unable to participate during the live broadcast, a replay will be available shortly after the call on Trina Solar's website for 90 days.

About Trina Solar Limited

Trina Solar Limited (NYSE: TSL) is a leading manufacturer of high quality modules and has a long history as a solar PV pioneer since it was founded in 1997 as a system installation company. Trina Solar is one of the few PV manufacturers to have developed a vertically integrated business model that extends from the production of monocrystalline and multicrystalline ingots, wafers and cells to the assembly of high quality modules. Trina Solar's products provide reliable and environmentally-friendly electric power for a growing variety of end-user applications worldwide. For further information, please visit Trina Solar's website at www.trinasolar.com.

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this announcement are forward-looking statements, including but not limited to, the Company's ability to raise additional capital to finance its activities; the effectiveness, profitability and marketability of its products; the future trading of the securities of the Company; the Company's ability to operate as a public company; the period of time for which the Company's current liquidity will enable the Company to fund its operations; general economic and business conditions; demand in various markets for solar products; the volatility of the Company's operating results and financial condition; the Company's ability to attract or retain qualified senior management personnel and research and development staff; and other risks detailed in the Company's filings with the Securities and Exchange Commission. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about the Company and the industry in which the Company operates. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results.

 

Trina Solar Limited

Unaudited Condensed Consolidated Statements of Operations

(US dollars in thousands, except ADS and share data)






For the Three Months Ended














Sep. 30,
2012


Jun. 30,
2012


Sep. 30,
2011










Net revenues




$            297,974


$           346,054


$           481,900

Cost of revenues




295,618


317,062


429,885

Gross profit




2,356


28,992


52,015

Operating expenses









Selling expenses




32,217


28,937


25,440

General and administrative expenses




38,156


72,162


37,451

Research and development expenses




7,934


6,500


12,577

Total operating expenses




78,307


107,599


75,468

Operating loss




(75,951)


(78,607)


(23,453)

Foreign exchange gain (loss)




16,638


(24,784)


(37,635)

Interest expenses




(15,597)


(12,097)


(10,141)

Interest income




1,808


2,766


436

Gain on change in fair value of derivative




1,558


2,311


37,993

Other income (expenses), net




2,353


2,206


(1,573)

Loss before income taxes




(69,191)


(108,205)


(34,373)

Income tax benefit




11,736


16,103


2,911

Net loss




(57,455)


(92,102)


(31,462)

(Gain) loss attributable to the noncontrolling interest




(5)


5


1

Net loss attributable to Trina Solar Limited




$             (57,460)


$           (92,097)


$            (31,461)










Loss per ADS*









Basic




(0.81)


(1.30)


(0.45)

Diluted




(0.81)


(1.30)


(0.45)

Weighted average ADS outstanding*









Basic




70,751,231


70,678,990


70,441,104

Diluted




70,751,231


70,678,990


70,441,104










* "ADS" refers to any of our American depository shares, each representing 50 ordinary shares.










 

 

 

Unaudited Condensed Consolidated Statements of Comprehensive Income










Net loss




$             (57,455)


$           (92,102)


$            (31,462)

Other comprehensive income:









Foreign currency translation adjustments




1,263


504


671

Comprehensive loss




(56,192)


(91,598)


(30,791)

(Gain) loss attributable to non-controlling interest




(5)


5


1

Comprehensive loss attributable to Trina Solar Limited




$             (56,197)


$           (91,593)


$            (30,790)

 

Trina Solar Limited

Unaudited Condensed Consolidated Balance Sheets

(US dollars in thousands)



Sep. 30


Jun. 30


Sep. 30


2012


2012


2011













ASSETS






Current assets:






Cash and cash equivalents

$            599,887


$        660,335


$          674,860

Restricted cash

103,487


180,658


58,251

Marketable Securities

-


-


165

Inventories

367,126


463,285


335,271

Project assets

6,660


104


23,103

Accounts receivable, net

469,300


530,952


569,330

Advances to suppliers

70,046


69,458


65,167

Prepaid expenses and other current assets, net

120,353


125,411


101,042

Total current assets

1,736,859


2,030,203


1,827,189

Property, plant and equipment

903,083


918,643


783,328

Project assets- long term

30,077


18,978


2,416

Land use rights

42,130


42,372


36,468

Advances to suppliers - long-term

98,739


110,302


138,268

Investment in affiliates

14,618


14,628


1,576

Deferred tax assets

33,130


23,560


14,667

Other noncurrent assets

1,878


2,087


-

TOTAL ASSETS                                                                                     

$         2,860,514


$     3,160,773


$       2,803,912







LIABILITIES AND EQUITY






Current liabilities:






Short-term borrowings, including current portion
            of long-term debt

$            689,742


$        733,722


$          411,463

Accounts payable

474,972


620,577


422,349

Convertible note payable

88,582


-


-

Accrued expenses and other current liabilities

122,985


130,642


88,742

Total current liabilities

1,376,281


1,484,941


922,554

Long-term bank borrowings

431,023


465,605


458,046

Convertible note payable

-


103,461


137,680

Accrued warranty costs

67,550


65,383


55,503

Other noncurrent liabilities

15,963


16,585


15,992

Total liabilities

1,890,817


2,135,975


1,589,775







Ordinary shares

40


39


40

Additional paid-in capital

656,801


655,710


648,905

Retained earnings

302,573


360,034


547,721

Accumulated other comprehensive income

10,083


8,820


17,272

Total Trina Solar Limited shareholders' equity

969,497


1,024,603


1,213,938

Non-controlling interest

200


195


199

Total equity

969,697


1,024,798


1,214,137

TOTAL LIABILITIES AND EQUITY

$         2,860,514


$     3,160,773


$       2,803,912

For further information, please contact: 

Trina Solar Limited                                   
Terry Wang, CFO                               
Phone: + (86) 519-8548-2009 (Changzhou)     
Thomas Young, Vice President, Investor Relations   
Phone: + (86) 138-6118-3779 (Changzhou)                
Email: [email protected]                                          

                                                            
Michael Fuchs                                                      
Phone: + (86) 10-6566-2256     
Email: [email protected]


SOURCE Trina Solar Limited

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Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.