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ad:tech New York Startup Spotlight Winners Announced: Idomoo, Placed, Point Inside and LeadSift

Startups Competed in Four Challenges: Gap Shopper Marketing, Unilever Mobile Commerce, GE Data & Analytics and Target Social TV & Video

NEW YORK, NY -- (Marketwire) -- 11/19/12 -- ad:tech, in partnership with Gap, Unilever, GE and Target, is excited to announce the winners of its Startup Spotlight Series: Idomoo, Placed, Point Inside and LeadSift.

These four global brands partnered with ad:tech to find the most innovative new companies in digital marketing. The competition launched in August, with each brand hunting for a specific solution: Gap Shopper Marketing, Unilever Mobile Commerce, GE Data & Analytics and Target Social Video & TV.

Over a hundred startups entered, but only sixteen were chosen as finalists. The finalists pitched live, on-stage at ad:tech New York, and the stakes were high. In addition to winning the ad:tech Innovation Award, the chosen startups would potentially get new business -- as they were competing to take their pitches in-house to their respective brands. Idomoo, Placed, Point Inside and LeadSift exceeded all expectations to become Startup Spotlight Series winners at the New York show.

  • Target Social Video & TV: Idomoo
    • Idomoo is changing the way companies interact and communicate with prospects and customers through mass-produced personalized video.
  • Unilever Mobile Commerce: Placed
    • Placed is Location Analytics. By connecting the physical and digital worlds, Placed has created a new class of analytics focused on location.
  • Gap Shopper Marketing: Point Inside
    • Point Inside is the leading mobile shopper engagement platform that uniquely uses multiple indoor location technologies to provide brick-and-mortar retailers with micro-location marketing and private ad network capabilities.
  • GE Data & Analytics: LeadSift
    • LeadSift is a tool that generates highly relevant sales leads by mining large amounts of publicly available social media data.

"Placed, Idomoo, LeadSift and Point Inside exemplify what it means to push boundaries in advertising technology, and create real value for big brands," said Tameka Kee, content director, ad:tech. "I'm happy that we were able to create a unique opportunity for both the startups and the global brands that partnered with us, and I'm delighted to present the winners with ad:tech's Innovation Award."

To learn more about the Startup Spotlight competition please visit

Follow @adtech on Twitter and hashtag #adtech to see what people are saying about the show.

More information on Facebook:; Google+

About Gap Inc.
Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal 2011 net sales were $14.5 billion. Gap Inc. products are available for purchase in about 90 countries worldwide through about 3,000 company-operated stores, about 200 franchise stores, and e-commerce sites. For more information, please visit

About Unilever United States
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-Tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States -- generating over $8 billion in sales in 2011. For more information, visit

About GE
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and helping to cure the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

About ad:tech
For more than 15 years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 9 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It's where marketers gather together to do business in a vibrant and exciting marketplace.

For more information, please visit

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