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Sales and marketing machine methodology

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A rain machine is a scalable, repeatable methodology for improving your customer acquisition process.

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  • Add net new targeted names to your CRM system every month
  • Manage inbound and outbound campaign activity
  • Create content to drive awareness and visits
  • Develop offers and landing pages to capture leads
  • Define and measure key performance indicators (KPIs) monthly
  • Expand marketing automation and lead nurturing

Build a sales and marketing machine to find new customers!

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More Stories By Ben Bradley

Known for wearing plaid and sweater vests before they were popular, Ben Bradley is managing director of Macon Raine, Inc. (www.maconraine.com) - a management consulting, marketing and demand generation firm for technology organizations. He is a graduate of the University of Iowa and was a member of the undergraduate Iowa Writer’s Workshop. His interests include the intersection of technology and marketing. Because he was never very good at sports and doesn’t have many hobbies, his primary interests include the role of marketing on internal technology adoption, micro-finance, military uses of technology and media, self-organizing networks, network and physical security, collaboration and groupware. He frequently lectures his children on a variety of topics. Bradley was raised in Wheaton, Illinois and currently resides in Glen Ellyn, Illinois with his wife, two children and a purebred Latvian Goathound named Stella.

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