|By Business Wire||
|November 15, 2012 08:01 AM EST||
Mirror Image® Internet, a leading provider of edge computing, streaming and content delivery solutions, today announced that Joe Lichtenberg, vice president of Edge Computing, will co-present with Elaine Harvey, vice president of Software Engineering at Resonate, at the Interactive Advertising Bureau’s (IAB) Ad Operations Summit in New York City on Nov. 19, 2012. The presentation, “Big Data Takes Center Stage at the 2012 Presidential Election: A Lesson for Operations,” will examine how Big Data enables operations teams to precisely target audiences across any platform and achieve enormous impact.
“Political campaigns have many unique characteristics and singular challenges and in many ways they can be thought of as extremely high-speed brand campaigns,” said Lichtenberg. “In addition to dynamically customizing creative content, candidates need to adjust their overall messages as voters’ focus changes, as current events unfold and as their opponents maneuver relative to them.”
“Candidates only have months to establish their political ‘brand,’ make and adjust their policy and mobilize their audience,” continued Harvey. “To accomplish this, candidates need rapid, detailed and continuous feedback that only Big Data can supply to understand what is happening in their campaigns and why.”
The IAB Ad Operations Summit uncovers how evolving technologies and initiatives combine with display, mobile, TV, social and video operations to tackle the demands of today’s multiscreen world. The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States.
Joe Lichtenberg, Vice President of Edge Computing, Mirror Image Internet (@joelichtenberg)
Elaine Harvey, Vice President of Software Engineering, Resonate (@Elaine_Harvey)
“Big Data Takes Center Stage at the 2012 Presidential Election: A Lesson for Operations” Real Time Delivery of Accurate, Actionable, Big Data
|Monday, Nov. 19; 2:40 – 3 p.m. ET|
|Main Stage, Crowne Plaza Hotel|
1605 Broadway at 49th Street
New York, NY 10019
Press or analysts interested in meeting with Mirror Image Internet at the IAB Ad Operations Summit can contact Matthew Briggs of PAN Communications at 617-502-4300 or [email protected].
About Mirror Image Internet
Mirror Image® Internet, Inc. is the leading provider of highly scalable online services for companies worldwide. Mirror Image combines a patented, global Dynamic Delivery Network with real-time, ultra low latency services that include Edge Computing, online video publishing, streaming solutions for delivering live video and video on-demand, content delivery capabilities for content caching and file downloads, and optimized delivery to an extensive range of desktops, mobile devices, IPTV set-top boxes and other devices.
Mirror Image has been recognized by Internet Retailer magazine as the 2010 Vendor Leader in the Content Delivery Network Category for the fourth consecutive year. The company was also named a 2008 finalist in the Streaming Media magazine Readers' Choice Awards in the Global Content Network Delivery category. Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image was founded in 1997. For additional information, please visit www.mirror-image.com or call +1 866 374 4113. Follow Mirror Image on Twitter @MirrorImage_CDN.
Mirror Image is a registered trademark of Mirror Image Internet.
All other trademarks are the property of their respective owners.
Resonate enables advertisers to reach audiences based on the nuances in consumers’ belief systems and values. Our proprietary platform allows marketers to build rich consumer profiles to power online advertising campaigns, and gain actionable consumer insights before, during, and after execution. Resonate’s insights power the campaign performance of leading brand and political advertisers.
Resonate is headquartered in Reston, Va. with offices in Chicago, Los Angeles, New York, and Washington D.C. For more information visit: www.resonateinsights.com.
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