Microsoft Cloud Authors: Elizabeth White, Yeshim Deniz, Serafima Al, Janakiram MSV, John Katrick

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PlayJam Strikes Deal with Disney to Bring Games to Smart TV

PlayJam is to further widen its family appeal in a deal with Disney across EMEA, that will bring a range of branded content to the PlayJam Games Network.

PlayJam will launch Disney game bundles comprising of titles based on a wide range of highly popular properties and characters including Wall•E, Phineas and Ferb, The Aristocats, Cars and Winnie the Pooh via its games network on smart TVs.

Powered by PlayJam’s Platform, the games will feature within a dedicated Disney area of the PlayJam Games Network. Titles will be compatible with PlayJam’s second screen application, allowing users to control the games using Android and iOS devices, providing for a richer, more engaging experience.

Says Anthony Johnson, CMO PlayJam, “We are overjoyed to be working with Disney - one of the world’s leading and most diverse entertainment brands - to bring a number of its beloved characters to smart TV. We are a huge believer that family content will form a key part of the overall content mix on such platforms, which sit at the very center of the home”.

Matt Carroll, Commercial Director, Disney Interactive, The Walt Disney Company, EMEA says: “By working with PlayJam we are able to further enhance the way our entertainment is distributed, providing fans with broader access to our iconic games through smart TV devices.”

- Ends -

About PlayJam:

PlayJam is the premier global platform for casual and social games on TV. By partnering with all major TV brands, we've created the largest and most vibrant games network for millions of players around the world.

The PlayJam Platform provides developers with a fast way to enhance and monetize games on smart TV. A free to download SDK provides access to global in-app billing, advertising, rewards programs, tournaments, leader-boards, messaging, recommendation engines, full analytics and integration with Social Networks.

The PlayJam Network is a global games publishing platform for Smart TV games. Integrated with all leading Smart TV brands (Samsung, LG, Panasonic, Sony, etc.), PlayJam has negotiated prominent placement in Smart TVs App stores generating increased consumer traffic and exposure to the developers’ games. In addition PlayJam can offer to promote developers games in their own branded section of the PlayJam Network.

PlayJam has offices in San Francisco, London, Seoul and Kraków. Visit www.playjam.com for more info.

About The Walt Disney Company in Europe, Middle East and Africa:

The Walt Disney Company (TWDC), together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is a Dow 30 company and had annual revenues of around $40.9 billion in its last fiscal year (FY11).

TWDC Europe, Middle East and Africa (EMEA) has operated in the region for more than 70 years and has a presence in 25 countries and currently employs around 6,000 people. From 1st April 2012 onwards, Disneyland Paris is celebrating its 20th Anniversary. The resort is still Europe’s #1 tourist destination with more than 250 million visits since the resort opened in 1992 and 15.6 million visits in 2011. TWDC is a major film distributor with recent successes including Marvel’s “The Avengers”, Disney• Pixar’s “Brave” and Disney’s “Frankenweenie”. Forthcoming releases include Disney’s “Wreck-It Ralph” and “Oz: The Great and Powerful”. The company is also a major supplier of TV programming, distributing Disney-branded and non-branded television shows including hit series “Grey’s Anatomy”. In EMEA, Disney Branded Channels (Disney Channel, Disney XD, Disney Junior and Disney Cinemagic) are available in 118 countries, with 39 visual feeds, in 23 languages. This represents a total of 61 channels and 108.3 million households. Disney’s wide range of consumer products, including toys, apparel, home décor, foods, books and magazines, are sold at specialist and mass market retailers and at more than 100 Disney Stores across EMEA, as well as online. Club Penguin is the most successful virtual world for kids around the world, with more than 175 million registered users playing in over 190 countries and in five languages: French, Spanish, Portuguese, English and German.

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