Microsoft Cloud Authors: Elizabeth White, Yeshim Deniz, Serafima Al, Janakiram MSV, John Katrick

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T-Mobile Gives Shoppers Opportunity to Beat the Holiday Rush With Special Offer

Shift your holiday shopping into high gear with T-Mobile® this November and get ahead of the Black Friday rush. For two days only, Nov. 16– 17, customers can purchase a Samsung 4G smartphone, including the wildly popular Samsung Galaxy S® III, for free with qualifying plans.

A new survey1 by Kelton Research uncovered that holiday shoppers don’t feel that Black Friday is worth their time, with 51 percent reporting that nothing could entice them to stand in line. Yet 72 percent responded that finding reasonable prices is most important to them when shopping during the winter holidays. This holiday season, T-Mobile is helping consumers combat the stress of Black Friday while they enjoy great value with its pre-holiday sale. For more information and an infographic on how consumers view holiday shopping, visit http://t-mo.co/Us8jEv.

“If getting a great deal on your gift purchases is important, and you prefer to limit your time in holiday checkout lines, then this T-Mobile promotional offer could be for you,” said Andrew Sherrard, senior vice president of marketing, T-Mobile USA. “We think this offer will be particularly attractive for families who would like every member to have a mobile device but don’t think it fits their budget. This promotion will make it easier for consumers to join the smartphone revolution by making the best devices and data plans more affordable.”

New and existing eligible customers can take advantage of this pre-holiday sale. Customers will receive their device for free, after a mail-in rebate card2, when they sign up for a new two-year contract on any qualifying unlimited Classic plan, or for a $0.00 down payment (after a mail-in rebate card) when signing up for a new two-year contract on a new qualifying Unlimited Value® plan with an Equipment Installment Plan (EIP).3

Consumers often worry about making the wrong device choice or paying too much for data. This holiday season, data-hungry smartphone customers can enjoy “Unlimited Cheer” with T-Mobile’s Unlimited Nationwide 4G Data plan. Offering customers the ultimate worry-free experience, unlimited data plans feature no data caps, no speed limits and no overages on T-Mobile’s network, as well as fast, dependable nationwide 4G coverage. For more details about T-Mobile’s Unlimited Nationwide 4G Data plan, visit http://www.T-Mobile.com/unlimited-data-plan.

The Samsung Galaxy S III is one of T-Mobile’s fastest 4G (HSPA+ 42 technology) smartphones. With an intuitive design, the Galaxy S III enables customers to effortlessly share photos, videos and more to a compatible TV or other Galaxy S III devices. Featuring a beautiful 4.8-inch HD Super AMOLED® screen, the Galaxy S III packs a powerful entertainment experience, which allows customers to watch HD movies and TV shows, download apps, and securely browse the Web.

The following is a sample of device pricing and mail-in rebate amounts included in the Samsung pre-holiday 4G smartphone sale if well-qualified customers choose to sign up for a two-year Classic Plan™:

Device Total Out-of- Mail-In-Rebate Net Cost
(Classic Plan™) Pocket Cost Card (After Rebate)
Samsung Galaxy S III $299.99 $300.00 $0.00
Samsung Galaxy S® Relay™ 4G $199.99 $200.00 $0.00
Samsung Galaxy S II $199.99 $200.00 $0.00
Samsung Galaxy S® Blaze™ 4G $149.99 $150.00 $0.00
Samsung Galaxy Exhibit™ 4G $99.99 $100.00 $0.00

If well-qualified customers choose to sign up for an Unlimited Value™ plan, the following is a sample of device pricing and EIP monthly payments:

Device Total Out-of- Mail-In-Rebate Net Down Value EIP Monthly
(Unlimited Value™) Pocket Down Card Payment Payment
Payment (Value) (After Rebate)
Samsung Galaxy S III $199.99 $200.00 $0.00 $20.00
Samsung Galaxy S Relay 4G $74.99 $75.00 $0.00 $20.00
Samsung Galaxy S II $99.99 $100.00 $0.00 $20.00
Samsung Galaxy S Blaze 4G $74.99 $75.00 $0.00 $15.00
Samsung Galaxy Exhibit 4G $49.99 $50.00 $0.00 $15.00

This pre-holiday sale will be available at participating T-Mobile retail stores nationwide. For more information about T-Mobile’s pre-holiday sale and details about qualifying plans and services, visit http://t-mo.co/REeges.

1 Source: Kelton Research Holiday Survey, October 2012–Nov. 2012 of 1,013 respondents, sponsored by T-Mobile.

2 No mail-in rebates in RI, CT and Miami-Dade County.

3 Equipment installment plans: On approved credit and 0 percent APR. Down payment and unfinanced portion required at purchase. Remaining balance paid in 20 monthly installments. Not available in D.C.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the third quarter of 2012, approximately 131 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.3 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.

Forward-Looking Statements

This press release contains forward-looking statements that reflect the current views of Deutsche Telekom management with respect to future events. These forward-looking statements may include statements with regard to the expected development of revenue, earnings, profits from operations, depreciation and amortization, cash flows and personnel-related measures. You should consider them with caution. Such statements are subject to risks and uncertainties, most of which are difficult to predict and are generally beyond Deutsche Telekom’s control. Among the factors that might influence our ability to achieve our objectives are the progress of our workforce reduction initiative and other cost-saving measures, and the impact of other significant strategic, labor or business initiatives, including acquisitions, dispositions and business combinations, and our network upgrade and expansion initiatives. In addition, stronger than expected competition, technological change, legal proceedings and regulatory developments, among other factors, may have a material adverse effect on our costs and revenue development. Further, the economic downturn in our markets, and changes in interest and currency exchange rates, may also have an impact on our business development and the availability of financing on favorable conditions. Changes to our expectations concerning future cash flows may lead to impairment write downs of assets carried at historical cost, which may materially affect our results at the group and operating segment levels. If these or other risks and uncertainties materialize, or if the assumptions underlying any of these statements prove incorrect, our actual performance may materially differ from the performance expressed or implied by forward-looking statements. We can offer no assurance that our estimates or expectations will be achieved. Without prejudice to existing obligations under capital market law, we do not assume any obligation to update forward-looking statements to take new information or future events into account or otherwise.

In addition to figures prepared in accordance with IFRS, Deutsche Telekom also presents non-GAAP financial performance measures, including, among others, EBITDA, EBITDA margin, adjusted EBITDA, adjusted EBITDA margin, adjusted EBIT, adjusted net income, free cash flow, gross debt and net debt. These non-GAAP measures should be considered in addition to, but not as a substitute for, the information prepared in accordance with IFRS. Non-GAAP financial performance measures are not subject to IFRS or any other generally accepted accounting principles. Other companies may define these terms in different ways.

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