Welcome!

Microsoft Cloud Authors: Elizabeth White, Mihai Corbuleac, Pat Romanski, David Bermingham, Steven Mandel

News Feed Item

goviral presenta i primi 100 brands per contenuti video

Secondo il nuovo global report di goviral, la principale rete di distribuzione video per i brands, Red Bull detiene la miglior strategia per i social video,.

Il primo Equity Report sui Social Video elenca I 100 migliori brands per contenuti nel 2012. L'Energy drink di Red Bull sconfigge i giganti tecnologici Google (2°) e Samsung (5°), con Apple e Microsoft rispettivamente al numero 11 e 37, che non riescono a essere nella top ten.

L'Equity Report sui Social Video di goviral esamina come i brands internazionali utilizzano i loro contenuti video come parte integrante della loro strategia di marketing. I brands sono stati valutati in base al volume dei contenuti prodotti, al numero totale di visualizzazioni e al coinvolgimento degli utenti basato sui contenuti caricati su YouTube, Vimeo e Facebook nel 2012. goviral ha quindi utilizzato il suo expertise per i brand contents per valutare la qualità, gli obiettivi, l'innovazione e l’interesse dell'audience prima di calcolare l'"equity score" finale per i social video.

Risultati principali dell'Equity Report sui Social Video di goviral:

  • I Luxury Fashion brands hanno successo con Prada (7o), Burberry (16o) e Louis Vuitton (18o), tutte tra le prime 20 per gli alti punteggi legati alla misurazione dell’engagement
  • Nella battaglia fra i brands automobilistici, BMW è stata la prima al 12o posto, davanti a VW (13o), Mercedes Benz (15o), Toyota (20o) e Porsche (22o)
  • I brands di prodotti alcoolici non hanno avuto un grosso impatto , con Smirnoff (90o), Corona (93o) e Jack Daniels (99o) tutti in fondo alla classifica
  • Visa dimostra di essere un'eccezione nel settore finanziario. Al 24o posto, ha tratto un enorme vantaggio da un programma video ‘aggressivo’ per sponsorizzare i Giochi Olimpici
  • Solo il 15% dei Brands detiene dei canali ufficiali su Vimeo, mentre la maggior parte si affida unicamente a YouTube per diffondere i propri contenuti

I brands valutati sono stati scelti dal rapporto Best Global Brands 2012 di Interbrand, aggiungendo Red Bull e Old Spice (6o), che secondo goviral utilizzano i video in modo molto trascinante e coinvolgente.

Equity Report sui Social Video di goviral 2012: le Top Ten

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

"I risultati dell'Equity Report sui Social Video di goviral dimostrano che, quando si prendono in considerazione i contenuti dei brands, la fortuna aiuta gli audaci", ha affermato Mads Holmen, Planning Director di goviral. "Brands come Red Bull, Old Spice e Nike amano il rischio, e distruggono costantemente ciò che si prevede dia origine alle conversazioni pianificate. Una strategia efficace per i social video riesce a portare il brand oltre il prodotto, creando quell'esperienza che consumatori vogliono veramente condividere e avere".

Per un elenco completo, visitare il sito goviral.com

Note ai redattori:

L'Equity report sui Social Video di goviral è stato realizzato nel settembre 2012, analizzando i contenuti delle marche Interbrand 2012, con l'aggiunta di Red Bull e Old Spice. I fattori presi in considerazione sono stati:

  • Il volume dei contenuti prodotti e distribuiti (numero di video e lunghezza totale in minuti), in tutti i principali canali globali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
  • Il totale delle visualizzazioni per tutti i video in ognuno dei principali canali internazionali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
  • Il coinvolgimento, valutato in base al numero di "Mi piace" e di commenti per tutti i video compresi nella valutazione
  • Il numero di abbonati ai principali canali internazionali e ufficiali di YouTube
  • La graduatoria Goviral, che prende in considerazione qualità, utilizzazione dei video sui siti web delle marche, la creatività, l'innovazione e il feedback dell'audience

Informazioni su goviral

goviral è leader a livello mondiale nella distribuzione di contenuti video brandizzati su larga scala e garantisce audience e numero di visualizzazioni con modello di pricing legato alle views. La società ha una copertura internazionale con oltre 40.000 partner editoriali su 16 categorie in oltre 90 paesi. goviral ha uffici a Londra, New York, Parigi, Milano, Copenaghen, Monaco di Baviera, Stoccolma, Oslo e Madrid. AOL ha acquisito goviral nel gennaio 2011.

Informazioni su AOL Inc.

AOL Inc. (NYSE: AOL) è una società impegnata a innovare, crescere e investire continuamente in brands ed esperienze che informano, intrattengono e connettono tutto il mondo. Patria simbolica di un’insieme di brands di livello mondiale, AOL crea contenuti originali che coinvolgono l'audience sia su scala locale che internazionale. AOL aiuta gli esperti di marketing a mettersi in contatto con l'audience attraverso soluzioni pubblicitarie digitali efficaci e coinvolgenti

Il testo originale del presente annuncio, redatto nella lingua di partenza, è la versione ufficiale che fa fede. Le traduzioni sono offerte unicamente per comodità del lettore e devono rinviare al testo in lingua originale, che è l'unico giuridicamente valido.

Translated infographic available at www.goviral.com/sve100

Galleria Fotografica/Multimediale Disponibile: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=it

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
SYS-CON Events announced today that Stratoscale, the software company developing the next generation data center operating system, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere...
Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified – now it's a component-based well-performing framework. This immersive one-day workshop at 18th Cloud Expo, led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay, will provide you with everything you wanted to know about Angular 2.
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...