|By Business Wire||
|November 12, 2012 03:01 AM EST||
Secondo il nuovo global report di goviral, la principale rete di distribuzione video per i brands, Red Bull detiene la miglior strategia per i social video,.
Il primo Equity Report sui Social Video elenca I 100 migliori brands per contenuti nel 2012. L'Energy drink di Red Bull sconfigge i giganti tecnologici Google (2°) e Samsung (5°), con Apple e Microsoft rispettivamente al numero 11 e 37, che non riescono a essere nella top ten.
L'Equity Report sui Social Video di goviral esamina come i brands internazionali utilizzano i loro contenuti video come parte integrante della loro strategia di marketing. I brands sono stati valutati in base al volume dei contenuti prodotti, al numero totale di visualizzazioni e al coinvolgimento degli utenti basato sui contenuti caricati su YouTube, Vimeo e Facebook nel 2012. goviral ha quindi utilizzato il suo expertise per i brand contents per valutare la qualità, gli obiettivi, l'innovazione e l’interesse dell'audience prima di calcolare l'"equity score" finale per i social video.
Risultati principali dell'Equity Report sui Social Video di goviral:
- I Luxury Fashion brands hanno successo con Prada (7o), Burberry (16o) e Louis Vuitton (18o), tutte tra le prime 20 per gli alti punteggi legati alla misurazione dell’engagement
- Nella battaglia fra i brands automobilistici, BMW è stata la prima al 12o posto, davanti a VW (13o), Mercedes Benz (15o), Toyota (20o) e Porsche (22o)
- I brands di prodotti alcoolici non hanno avuto un grosso impatto , con Smirnoff (90o), Corona (93o) e Jack Daniels (99o) tutti in fondo alla classifica
- Visa dimostra di essere un'eccezione nel settore finanziario. Al 24o posto, ha tratto un enorme vantaggio da un programma video ‘aggressivo’ per sponsorizzare i Giochi Olimpici
- Solo il 15% dei Brands detiene dei canali ufficiali su Vimeo, mentre la maggior parte si affida unicamente a YouTube per diffondere i propri contenuti
I brands valutati sono stati scelti dal rapporto Best Global Brands 2012 di Interbrand, aggiungendo Red Bull e Old Spice (6o), che secondo goviral utilizzano i video in modo molto trascinante e coinvolgente.
Equity Report sui Social Video di goviral 2012: le Top Ten
1. Red Bull
6. Old Spice
8. Coca Cola
"I risultati dell'Equity Report sui Social Video di goviral dimostrano che, quando si prendono in considerazione i contenuti dei brands, la fortuna aiuta gli audaci", ha affermato Mads Holmen, Planning Director di goviral. "Brands come Red Bull, Old Spice e Nike amano il rischio, e distruggono costantemente ciò che si prevede dia origine alle conversazioni pianificate. Una strategia efficace per i social video riesce a portare il brand oltre il prodotto, creando quell'esperienza che consumatori vogliono veramente condividere e avere".
Per un elenco completo, visitare il sito goviral.com
Note ai redattori:
L'Equity report sui Social Video di goviral è stato realizzato nel settembre 2012, analizzando i contenuti delle marche Interbrand 2012, con l'aggiunta di Red Bull e Old Spice. I fattori presi in considerazione sono stati:
- Il volume dei contenuti prodotti e distribuiti (numero di video e lunghezza totale in minuti), in tutti i principali canali globali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
- Il totale delle visualizzazioni per tutti i video in ognuno dei principali canali internazionali e ufficiali su YouTube, Vimeo, Dailymotion e Facebook
- Il coinvolgimento, valutato in base al numero di "Mi piace" e di commenti per tutti i video compresi nella valutazione
- Il numero di abbonati ai principali canali internazionali e ufficiali di YouTube
- La graduatoria Goviral, che prende in considerazione qualità, utilizzazione dei video sui siti web delle marche, la creatività, l'innovazione e il feedback dell'audience
Informazioni su goviral
goviral è leader a livello mondiale nella distribuzione di contenuti video brandizzati su larga scala e garantisce audience e numero di visualizzazioni con modello di pricing legato alle views. La società ha una copertura internazionale con oltre 40.000 partner editoriali su 16 categorie in oltre 90 paesi. goviral ha uffici a Londra, New York, Parigi, Milano, Copenaghen, Monaco di Baviera, Stoccolma, Oslo e Madrid. AOL ha acquisito goviral nel gennaio 2011.
Informazioni su AOL Inc.
AOL Inc. (NYSE: AOL) è una società impegnata a innovare, crescere e investire continuamente in brands ed esperienze che informano, intrattengono e connettono tutto il mondo. Patria simbolica di un’insieme di brands di livello mondiale, AOL crea contenuti originali che coinvolgono l'audience sia su scala locale che internazionale. AOL aiuta gli esperti di marketing a mettersi in contatto con l'audience attraverso soluzioni pubblicitarie digitali efficaci e coinvolgenti
Il testo originale del presente annuncio, redatto nella lingua di partenza, è la versione ufficiale che fa fede. Le traduzioni sono offerte unicamente per comodità del lettore e devono rinviare al testo in lingua originale, che è l'unico giuridicamente valido.
Translated infographic available at www.goviral.com/sve100
Galleria Fotografica/Multimediale Disponibile: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=it
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 7, 2016 08:15 PM EST Reads: 2,194
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 7, 2016 05:15 PM EST Reads: 926
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 7, 2016 05:15 PM EST Reads: 1,748
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Dec. 7, 2016 05:15 PM EST Reads: 259
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 7, 2016 04:30 PM EST Reads: 1,675
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Dec. 7, 2016 04:15 PM EST Reads: 362
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 7, 2016 03:45 PM EST Reads: 2,261
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 7, 2016 03:30 PM EST Reads: 1,778
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 02:30 PM EST Reads: 4,318
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Dec. 7, 2016 02:30 PM EST Reads: 941
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Dec. 7, 2016 02:15 PM EST Reads: 2,200
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 7, 2016 02:15 PM EST Reads: 3,388
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 7, 2016 02:15 PM EST Reads: 1,119
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 01:45 PM EST Reads: 1,121
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 7, 2016 12:30 PM EST Reads: 848
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 12:30 PM EST Reads: 648
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Dec. 7, 2016 12:30 PM EST Reads: 746
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Dec. 7, 2016 12:00 PM EST Reads: 1,126
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 7, 2016 11:30 AM EST Reads: 697
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 7, 2016 11:15 AM EST Reads: 2,304