Welcome!

.NET Authors: Jaynesh Shah, Liz McMillan, Carmen Gonzalez, Elizabeth White, Greg O'Connor

News Feed Item

goviral präsentiert die 100 erfolgreichsten Marken beim Einsatz von Markeninhalten

Einer aktuellen globalen Studie zufolge, die vom führenden Distributionsnetz für Markenvideoinhalte, goviral, in Auftrag gegeben wurde, setzt Red Bull die erfolgreichste Social-Video-Strategie um.

Der erste goviral Social Video Equity Report enthält eine Rangliste der 100 erfolgreichsten Marken des Jahres 2012 beim Einsatz von Markeninhalten. Der Energiedrink-Hersteller Red Bull konnte sich gegen die Technologie-Giganten Google (2. Platz) und Samsung (3. Platz) behaupten, während Apple und Microsoft mit den Plätzen 11 bzw. 37 die Top 10 verfehlten.

Der Social Video Equity Report goviral untersuchte den Einsatz von Videoinhalten durch globale Marken im Rahmen ihrer Markenstrategie. Dabei wurden für die einzelnen Marken das Volumen, die Gesamtzahl der Abrufe und die Benutzerinteraktion für alle Inhalte erfasst, die während des Jahres 2012 auf YouTube, Vimeo und Facebook hochgeladen wurden. goviral hat dann auf der Basis seiner Kompetenz auf dem Gebiet der Markeninhalte Qualität, Zweck, Innovation und Zielgruppenrelevanz ausgewertet und die Gesamtpunktzahl errechnet.

Es folgen einige der wichtigsten Ergebnisse des goviral Social Video Equity Report:

  • Die Luxusmode-Marken Prada (7. Platz), Burberry (16. Platz) und Louis Vuitton (18. Platz) erreichten durch hohe Punktzahlen bei der Benutzerinteraktion sehr gute Platzierungen in den Top 20.
  • Im Wettkampf der Automarken landete BMW auf einem hervorragenden 12. Platz und zog damit an VW (13. Platz), Mercedes-Benz (15. Platz), Toyota (20. Platz) und Porsche (22. Platz) vorbei.
  • Alkoholmarken mussten sich hingegen mit den unteren Rängen zufrieden geben: Smirnoff (90. Platz), Corona (93. Platz) und Jack Daniels (99. Platz) gehörten zu den Schlusslichtern.
  • Visa erwies sich innerhalb der Finanzbranche als Sonderfall. Das Unternehmen erreichte den 24. Platz und konnte erheblich von seinem aggressiven Videoinhalteprogramm im Kontext seiner Rolle als Olympia-Sponsor profitieren.
  • Nur 15 Prozent der Marken unterhalten offizielle Channels auf Vimeo. Die Mehrzahl setzt beim Hosting von Inhalten ausschließlich auf YouTube.

Die untersuchten Marken wurden anhand des Best Global Brands Report 2012 von Interbrand ausgewählt, ergänzt von Red Bull und Old Spice (6. Platz), die nach Einschätzung von goviral in höchst wirksamer und attraktiver Weise von Videoinhalten Gebrauch machen.

Die Top 10 des Social Video Equity Report 2012

1. Red Bull

2. Google

3. Disney

4. Nike

5. Samsung

6. Old Spice

7. Prada

8. Coca Cola

9. Nintendo

10. Adidas

„Die Ergebnisse des Social Video Equity Report von goviral zeigen, dass ein mutiger Einsatz von Markeninhalten belohnt wird“, berichtet Mads Holmen, Planning Director, goviral. “Red Bull, Old Spice und Nike sind risikofreudige Marken, die ihre Zielgruppen immer wieder aufs Neue überraschen und auf diese Weise konstant Gesprächsthema bleiben. Eine effiziente Social-Video-Strategie kann eine Marke über das Produkt hinaus wachsen lassen und ein Erlebnis schaffen, an dem die Verbraucher unbedingt teilhaben wollen.“

Die vollständige Rangliste finden Sie unter goviral.com

Hinweise für Redakteure:

Der goviral Social Video Equity Report wurde im September 2012 erstellt und analysiert die Inhalte der Interbrand 2012-Marken sowie Red Bull und Old Spice. Die ausgewerteten Faktoren waren:

  • das Gesamtvolumen der produzierten und publizierten Inhalte (Anzahl der Videos und Gesamtlänge in Minuten) der wichtigsten globalen und offiziellen Channels auf YouTube, Vimeo, Dailymotion und Facebook
  • die Gesamtabrufe aller Videos über die wichtigsten globalen und offiziellen Channels auf YouTube, Vimeo, Dailymotion und Facebook
  • Benutzerinteraktion wie das Anklicken des Gefällt-mir-Buttons und Kommentare für alle untersuchten Videos
  • Abonnenten der wichtigsten globalen und offiziellen YouTube-Channels
  • goviral-Ranking anhand der Kriterien Qualität, Videonutzung auf der Markenwebsite, Kreativität, Innovation und Zielgruppenrelevanz

Über goviral

goviral ist der weltweit führende Distributor von Markenvideoinhalten für garantierte Zielgruppen und Videoabrufe mit Abrechnung auf Pay-for-Click-Basis. Das Unternehmen verfügt über eine weltweite Präsenz mit über 40.000 Publishing-Partner in 16 wichtigen Branchen und mehr als 90 Ländern. goviral unterhält Niederlassungen in London, New York, Paris, Mailand, Kopenhagen, München, Stockholm, Oslo und Madrid. goviral wurde von AOL im Januar 2011 übernommen.

Über AOL Inc.

Das Markenunternehmen AOL Inc. (NYSE: AOL) engagiert sich langfristig in den Bereichen Innovation, Wachstum und Investitionen in Marken und Angebote, die die Welt informieren, unterhalten und verbinden. AOL besitzt ein erstklassiges Markenportfolio und produziert attraktive Inhalte, die ein lokales und globales Publikum erreichen. Mit wirksamen und ansprechenden digitalen Werbelösungen verbinden wir Vermarkter mit ihren jeweiligen Zielgruppen.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

Translated infographic available at www.goviral.com/sve100

Fotos/Multimedia-Galerie verfügbar unter: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50463261&lang=de

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Ayla Networks, whose agile Internet of Things (IoT) platform makes it easy for manufacturers to deliver secure, connected products, today announced it has been included in the list of "Cool Vendors" in the Internet of Things report by Gartner, Inc. “Gartner knows how important it is that manufacturers of all kinds of products have the right IoT solution to help turn their products into connected ‘things,’” said David Friedman, CEO and co-founder of Ayla Networks. “The market for Ayla’s IoT platform has accelerated dramatically this year compared to last year. Today’s largest manufacturers ar...
We heard for many years how developing nations would be able to develop mobile-phone networks quickly, perhaps even leapfrog developed nations, because their lack of traditional, wired networks would not inhibit them from deploying the new technology. Now there is talk of history repeating itself with the Industrial Internet--a key aspect of the emerging Internet of Things. For example, Guo Ping, Deputy Chairman of the Board of Chinese electronics giant Huawei, said in a recent report from the World Economic Forum, "The Industrial Internet will afford emerging markets a unique opportunity ...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his session at WebRTC Summit, Peter Dunkley, Technical Director at Acision, will look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. He will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter Dunkley is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch developing signalling stacks for SS...
It's time to put the "Thing" back in IoT. Whether it’s drones, robots, self-driving cars, ... There are multiple incredible examples of the power of IoT nowadays that are shadowed by announcements of yet another twist on statistics, databases, .... Sorry, I meant, Big Data(TM), tiered storage(TM), complex systems(TM), smart nations(TM), .... In his session at WebRTC Summit, Dr Alex Gouaillard, CTO and Co-Founder of Temasys, will discuss the concrete, cool, examples of IoT already happening today, and how mixing all those different sources of visual and audio input can make your life happier ...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...