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This Week in Cloud, November 8, 2012: Netflix releases code for AWS, Google cloud powers agricultural monitoring, Cloud standards and innovation. And more…

Watch CloudViews Unplugged!

Watch the CloudViews special edition interview with Marvin Waschke, author of Cloud Standards: Agreements That Hold Together Clouds

Cloud News

  • Netflix announced that it has released the code for its Edda tool which allows for rapid querying and reporting on Amazon Web Services resources, according to this GigaOM article. The open source code is now available on Github.

  • Australian scientists are using Google’s cloud to deliver maps, tools, and data about the Australian landscape to land managers, according to this Farm Weekly article. Users will have access to a vegetation monitoring tool which will allow them to look at the health of the landscape and monitor risks such as pests, diseases, and fire.

  • Microsoft announced that they have signed a licensing pact with 21 Vianet, an Internet data center services provider in China, which will now offer Windows Azure services, according to the GigaOM article. Forrester research predicts that the Chinese cloud market will be worth $3.8 billion by 2020.

Feature Article

Cloud Standards and Innovation

By Jacob Lamm, CA Technologies

Jacob Lamm

Cloud computing has been written about extensively. Yet just when you thought that everything you wanted to know about clouds has been covered, along comes a new book by Marv Waschke suggesting that you look at cloud computing from another angle. Standards anyone? In "Cloud Standards: Agreements That Hold Together Clouds," Waschke argues that without the standards that keep all of its component technologies from varied sources working together, cloud computing as we know it today would not be possible.

Add to that, without standards, innovation in the cloud would not be possible-or at a minimum would be severely hampered. Read the full article.

Cloud Views

  • Join in the @CloudCommons #CloudViews tweetchat on cloud standards on Tuesday, November 13th at 2 PM ET. You can preview the questions on Smart Enterprise and download the calendar invite.

  • Which apps should you move to the cloud? In this Forrester blog, James Staten reveals that asking which legacy apps should be moved to the cloud is the wrong question for companies looking to get started with cloud computing. Instead, companies should be focusing on starting their cloud adoption efforts with new capabilities, as moving legacy applications may be too expensive and aren’t built to take full advantage of the cloud.

  • Is big data changing the way politics work? In this Huffington Post blog, Keya Dannenbaum details how big data is changing the game of politics by giving politicians and campaign volunteers access to voter data in order to personalize campaign outreach.

MSP Corner

  • Will Sandy’s impact cause MSPs to rethink their cloud strategy? In this MSPmentor blog, Jessica Davis discusses how the cloud is only good if you can access your data – and environmental disasters that cause power outages may mean you can’t keep your business running.

  • At the Cloud Channel Summit this week, channel partners gathered to learn from cloud veterans about the various ways they can build their cloud business. This CRN article outlines some of ways in which partners can expect to grow their cloud business.

Upcoming Cloud Events

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More Stories By CloudCommons 2012

CloudCommons is an independent online community of IT professionals, analysts, technology providers, and industry experts. Members can ask questions, learn from experts, and find the latest cloud-related news. Cloud Commons offers a forum to contribute and discuss best practices and successes, as well as research vendor solutions. Sponsored by CA Technologies, Cloud Commons has been growing steadily since its launch in May of 2010.

Hosted on Cloud Commons is the Service Measurement Index (SMI). Led by Carnegie Mellon University, SMI encompasses a growing consortium of members. SMI compiles user-submitted ratings of cloud services and scores them relative to other services of the same type. Ratings include metrics such as: quality, agility, risk, cost, capability, and security.

ThisWeekInCloud is Cloud Commons weekly newsletter listing the industry events we felt worthwhile reading about. Read them here or subscribe to have it delivered to you inbox as email or as RSS Feed.

@ThingsExpo Stories
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
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In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
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Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.