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Microsoft Cloud Authors: Greg O'Connor, Elizabeth White, Wesley Coelho, Adine Deford, the Editor

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1-800-FLOWERS.COM® Uses Moovweb to Implement Google Wallet Payments for Mobile Site

Moovweb, the world’s first Agile Web mobile platform, today announced that 1-800-FLOWERS.COM is now offering Google Wallet as a payment option for its mobile website, using the Moovweb Agile Web platform. With the latest 1-800-FLOWERS.COM website update, Moovweb has enabled customers to securely and easily check-out using their Google Wallet account on their mobile device. Google Wallet was designed to improve the mobile shopping experience by allowing customers to shop on their smartphones and tablets without the need to enter credit card information. Google Wallet can be authorized as a default payment method, and with it, customers can log into merchant websites via their Google account.

“Moovweb made the integration of Google Wallet into our mobile platform fast and simple,” said Chris McCann, President, 1-800-FLOWERS.COM. “Google Wallet users receive all of the conveniences of the 1-800-FLOWERS.COM desktop site and can now more easily make purchases on the desktop and mobile platform with the service. “

Moovweb is a Google Wallet Premium Platform Partner, allowing the company to quickly and easily integrate Google Wallet as a payment option on its customers’ mobile websites. As a partner, the company is authorized to deliver Google Wallet functionality for leading national retailers and brands on their mobile sites and tablet apps.

Moovweb is a cloud-based platform that transforms desktop sites into compelling mobile experiences in real-time, enabling a powerful “One Web” strategy for businesses that need to leverage existing Web assets but deliver compelling mobile experiences at the same time. Moovweb is built on the Moovweb Cloud, a next-generation, high performance, cloud-based infrastructure optimized to deliver Web experiences for mobile environments. The free Moovweb SDK empowers front-end developers with a mobile development framework for rapid design and deployment of feature rich mobile optimized websites.

“We bring the latest mobile enhancements, like Google Wallet, into mobile sites within days or hours instead of weeks or months,” said Mitch Bishop, CMO for Moovweb. “Moovweb enables companies in all industries to leverage one single Web stack that gets transformed into powerful mobile experiences in real time. This cuts IT cost and enhances business agility.”

About Moovweb

Moovweb is a cloud-based platform that empowers organizations to very quickly leverage a single set of Web investments to create powerful mobile customer experiences. The Moovweb Agile Web solution is transformational for businesses that need to innovate faster and drive extreme results through their mobile channels. The platform also offers developers, design agencies and systems integrators a set of powerful tools to radically shorten delivery times for compelling mobile sites and hybrid apps. All of this is built on a highly available, secure, ultra-high performance cloud infrastructure. Moovweb powers some of the highest volume mobile sites, apps and tablet applications in the world, including: Macy’s, Chico’s, Walmart, Accenture, 1800FLOWERS, TicketWeb, Golfsmith, Vitacost, Under Armour and dozens of others. Moovweb is headquartered in San Francisco.

Moovweb® is a registered trademarks of Moov Corp. All other registered and unregistered trademarks in this document are the sole property of their respective owners.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 35 years, 1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM’s Mobile Flower & Gift Center was named winner of the Mobile Shopping Summit’s “Best Mobile Site of 2011.” 1-800-FLOWERS.COM was also rated number one vs. competitors for customer service by STELLAService in 2011 and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service in 2011. 1-800-FLOWERS.COM has been honored in Internet Retailer’s “Hot 100: America’s Best Retail Web Sites” for 2011. The Company’s BloomNet® international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from: The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s® (1-800-443-8124 or www.cheryls.com); premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com and www.harrylondon.com); gift baskets and towers from 1-800-Baskets.com® (www.1800baskets.com); incredible, carved fresh fruit arrangements from FruitBouquets.comsm (www.fruitbouquets.com); wine gifts from Winetasting.com® (www.winetasting.com); top quality steaks and chops from Stock Yards® (www.stockyards.com); as well as premium branded customizable invitations and personal stationery from FineStationery.com® (www.finestationery.com). The Company’s Celebrations® brand (www.celebrations.com) is a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly “green” programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

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