Welcome!

Microsoft Cloud Authors: Janakiram MSV, Yeshim Deniz, David H Deans, Andreas Grabner, Stackify Blog

News Feed Item

Digital Net Agency (DNA) Acquires Top Social Media Agency Plaid Skirt Marketing

Digital Marketing Pioneer Skip Graham to Serve as DNA's Chief Strategy Officer

DALLAS, Pa., Nov. 5, 2012 /PRNewswire/ -- Digital Net Agency, Inc. (DNA), a leading performance-based digital agency, today announces its acquisition of Plaid Skirt Marketing, a comprehensive digital marketing agency specializing in branding and social media. The acquisition will elevate the social media capabilities of DNA, which are increasingly critical to SEO, and provide current and future clients with a one-stop digital marketing solution. As part of the acquisition, Plaid Skirt Marketing's president Skip Graham, widely recognized as a pioneer of digital branding and social media marketing, will join the company as Chief Strategy Officer.

Launched earlier this year with a mission to upend traditional agency models, the rapidly growing DNA focuses on maximizing agency accountability and minimizing client risk, all while fueling massive client growth. DNA is staffed by a team of veterans from Top 10 Search agencies, who have helped hundreds of advertisers – from start-ups to Fortune 500 brands – manage the most complex search programs in the world, while propelling them to the top of the search engines. Dedicated to putting talent, research, technology, and proven strategies at the forefront of its business, DNA offers unique revenue and equity-based models to its clients. 

"We are incredibly pleased with the acquisition of Plaid Skirt Marketing. Search is in our 'DNA,' Social and Branding is in Plaid Skirt Marketing's 'DNA' – and the match is perfect," said Digital Net Agency CEO Aaron Baker. "This is a business move that just makes sense; advertisers are increasingly looking for full-service, digital marketing solutions, and innovative ways to engage social media outlets and, with this acquisition, DNA completes the digital marketing equation for current and future clients."

Plaid Skirt Marketing provides clients with an innovative approach that emphasizes both creativity and performance. With a portfolio that includes award-winning, international marketing campaigns for Fortune 500 companies, as well as start-ups, Plaid Skirt specializes in branding and social media, as well as mobile marketing, email marketing, viral marketing, and eCRM development. The company also provides website design, online branding and campaign development, landing pages, and banner ads.

The acquisition will shift DNA from a formerly search-centric firm, to a robust search and digital marketing agency. DNA will gain Plaid Skirt Marketing's digital marketing expertise, particularly in product branding and social media, while expanding Plaid Skirt Marketing's digital platform.

A key element in the acquisition is the appointment of Plaid Skirt Marketing's president Skip Graham as DNA's chief strategy officer. A 20-year marketing veteran and innovator, Graham has helped launch Internet marketing efforts for national brands such as Bali, GlaxoSmithKline, Hanes, Champion, and many others. Graham was a founding partner in one of the world's first digital agencies, now part of Mediaplex, and led program and product development on the industry's first 3rd-party ad serving technology for agencies. Graham currently serves as the Executive Director for the Internet Oldtimers Foundation, whose 500+ members include many of the industry's most senior influencers and decision makers.

"DNA was the perfect fit for us. Their commitment to digital market innovation is matched only by their commitment to their clients," stated Skip Graham, president of Plaid Skirt Marketing. "We look forward to joining DNA and providing the most robust search, social, affiliate, and digital brand solutions to current and future clients."

The acquisition was finalized on November 1st, 2012. The integrated company will operate as a whole under the name Digital Net Agency, Inc. (DNA).

About DNA
Digital Net Agency, Inc. (DNA) is a leading performance-based digital agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  DNA also offers social media and affiliate marketing to their clients with the same innovative approach and expertise. Founded by a team of veteran search experts and technologists from Top 10 agencies, DNA is dedicated to partnering with clients to fuel growth while delivering maximum accountability through its performance-based models. DNA is based in Dallas, PA, with offices in New York City.

About Plaid Skirt Marketing
Plaid Skirt Marketing is one of the Southeast's leading new media research, planning and placement agencies. Plaid Skirt's approach to interactive and social media marketing marries old school marketing principles and new forms of applied data to inspire new media strategies with superior results. Plaid Skirt's specialties include: Brand Building and Awareness, Social Media, Social CRM for Business, Mobile Marketing, Email Marketing, Viral Marketing, eCRM development, Lead Generation and Co-registration.

Media Contact
Angela Jacobson, mWEBB Communications, Inc., 714-454-8776, angela@mwebbcom.com

 

SOURCE Digital Net Agency, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...
SYS-CON Events announced today that Cedexis will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cedexis is the leader in data-driven enterprise global traffic management. Whether optimizing traffic through datacenters, clouds, CDNs, or any combination, Cedexis solutions drive quality and cost-effectiveness. For more information, please visit https://www.cedexis.com.
SYS-CON Events announced today that Google Cloud has been named “Keynote Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Companies come to Google Cloud to transform their businesses. Google Cloud’s comprehensive portfolio – from infrastructure to apps to devices – helps enterprises innovate faster, scale smarter, stay secure, and do more with data than ever before.
SYS-CON Events announced today that Vivint to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. As a leading smart home technology provider, Vivint offers home security, energy management, home automation, local cloud storage, and high-speed Internet solutions to more than one million customers throughout the United States and Canada. The end result is a smart home solution that sav...
SYS-CON Events announced today that Opsani will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Opsani is the leading provider of deployment automation systems for running and scaling traditional enterprise applications on container infrastructure.
SYS-CON Events announced today that Nirmata will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nirmata provides a comprehensive platform, for deploying, operating, and optimizing containerized applications across clouds, powered by Kubernetes. Nirmata empowers enterprise DevOps teams by fully automating the complex operations and management of application containers and its underlying ...
SYS-CON Events announced today that Opsani to exhibit at SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California. Opsani is creating the next generation of automated continuous deployment tools designed specifically for containers. How is continuous deployment different from continuous integration and continuous delivery? CI/CD tools provide build and test. Continuous Deployment is the means by which...