|By Marketwired .||
|November 1, 2012 08:00 AM EDT||
SAN FRANCISCO, CA -- (Marketwire) -- 11/01/12 -- Mashery, the leading provider of API Management platforms and services, today announced a new version of its API Management platform and a reseller agreement with Intel that enables enterprises to use existing XML gateways or other web service technologies to quickly join the API movement. The new Mashery API Management solution for web service technology environments allows enterprises to extend the value of those existing software investments by using APIs to reduce success barriers for any business team driving new partnerships, market channels and internal innovation. To take this solution to market, Mashery is entering a reseller agreement with Intel for its new Intel® Expressway API Manager that combines API sharing from Mashery with secure back end application integration from Intel.
Strategic initiatives in today's extensible enterprise rely on a growing number of partners, as well as mobile and connected devices to drive success. Today's innovative enterprises are meeting this need by increasingly enabling their customers and partners with business processes and services in the cloud. Gartner predicts that 20 percent of non-IT Fortune 500 companies will be cloud service providers by 2015(1). APIs thus play a critical role in how these companies are becoming data-powered business platforms and content publishers, in their own right. APIs also give enterprises the ability to rapidly generate a platform effect by scaling and syndicating services for accelerated strategic business growth.
"IT and business leaders alike are under increasing pressure to tailor web service access for the demands of mobile workforces, and to the requirements of business development opportunities," said Chris Lippi, VP, Product. "At the same time, IT has anchored existing security and business policies in existing web service technology investments and proven business workflows, controls and visibility. Mashery's new solution allows enterprises to maintain existing web services investments while rapidly deploying a SaaS-based API platform, developer portal and management software. This partnership with Intel offers their customers these benefits."
Mashery's first reseller partnership with a gateway or web service technology vendor helps address the extended focus of SOA Governance identified by Gartner Research in its 2011 Magic Quadrant for SOA Governance Technologies. "This extended focus of SOA governance on a multiyear set of projects has caused sharp changes in the positions of a few vendors that have not extended their coverage either through a direct offering or a partnership."(2)
As a result of the agreement, the Intel® Expressway API Manager offers API management features along with the Intel Expressway Gateway back-end technology for run-time management, enabling self-service partner onboarding and rich API analytics. This solution enables enterprises to use the on-premise back-end integrations from Intel and seamlessly integrate features of Mashery's multitenant SaaS API Management platform to expose APIs to the cloud, to developers and for apps.
"The Intel® Expressway API Manager platform developed in collaboration with Mashery offers the enterprise simplified API sharing with developer communities and deep back-end integration to securely expose legacy application assets and data," said Girish Juneja, general manager and chief technology officer for Intel's Data Center Software Division. "The composite solution will help accelerate how quickly enterprises can repackage and monetize application assets to cloud and mobile environments."
For more on the solution, register for a December 4 joint Intel & Mashery webinar: http://www.brighttalk.com/webcast/5573/58281/?partnerref=Mashery PR
Mashery's new solution for on-premise web services technologies allows enterprises in any stage of mobility or API deployment to begin fuelling business development, affiliate programs, cross-organizational and external innovation via partners, developers or employees. By leveraging the governance and integration strengths of existing Web service technology investments, enterprises can simply augment current SOA governance and gateway capabilities to:
- Quickly onboard partner, customer and internal developers using existing identity and entitlement programs.
- Create APIs with leading standards applied for onboarding (documentation), security (OAuth), and testing (API Explorer).
- Streamline any number of channel integrations with myriad devices.
- Create context-aware enterprise mobility strategies that can present data in unlimited contexts, such as time and place, to gather critical business intelligence.
- Provide business users a simple Web tool to control data access, rate, throttling and type for any developer, customer, partner or prospect without issuing routine IT help tickets.
- Give business users rich reporting and analytics to help treat APIs as products.
Mashery, the world's leading provider of API Management technology and services, helps securely power 50,000 apps for more than 150 top brands -- including USA TODAY, Comcast, Dun & Bradstreet, Coca-Cola Enterprises, Aetna, CapitalOne and Expedia. Only Mashery offers enterprises a PCI-DSS Compliant API Management platform, to build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation. Mashery takes a holistic approach to APIs, from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 160,000 developers. Mashery was founded in 2006.
Intel is a registered trademark of Intel Corporation in the United States and other countries.
(1) Gartner, Learn How Your Peers Handle Their Application Decisions. Retrieved October 31, 2012, from http://www.gartner.com/technology/metrics/
(2) Gartner, Magic Quadrant for SOA Governance Technologies, October 17, 2011, Paolo Malinverno, Daryl C. Plummer
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 01:30 PM EDT Reads: 866
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Oct. 1, 2016 01:00 PM EDT Reads: 5,188
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 1, 2016 12:30 PM EDT Reads: 5,539
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 1, 2016 12:30 PM EDT Reads: 3,272
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 1, 2016 12:30 PM EDT Reads: 2,339
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Oct. 1, 2016 12:30 PM EDT Reads: 648
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Oct. 1, 2016 12:30 PM EDT Reads: 643
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Oct. 1, 2016 12:30 PM EDT Reads: 3,113
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 1, 2016 11:45 AM EDT Reads: 2,813
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Oct. 1, 2016 11:45 AM EDT Reads: 319
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Oct. 1, 2016 11:30 AM EDT Reads: 1,336
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Oct. 1, 2016 11:15 AM EDT Reads: 888
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 1, 2016 10:45 AM EDT Reads: 641
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Oct. 1, 2016 10:30 AM EDT Reads: 1,734
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Oct. 1, 2016 10:30 AM EDT Reads: 729
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Oct. 1, 2016 10:00 AM EDT Reads: 535
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Oct. 1, 2016 10:00 AM EDT Reads: 3,218
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 1, 2016 10:00 AM EDT Reads: 3,334
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Oct. 1, 2016 09:15 AM EDT Reads: 1,690
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Oct. 1, 2016 08:30 AM EDT Reads: 3,453