Welcome!

Microsoft Cloud Authors: Pat Romanski, Andreas Grabner, Nick Basinger, Kevin Benedict, Liz McMillan

Related Topics: Mobile IoT, Java IoT, Microservices Expo, Microsoft Cloud, Cognitive Computing , Agile Computing

Mobile IoT: Article

Three Business Decisions for Mobile Application Development

There are several critical decisions you need to make

Welcome to a series on three concepts decision makers must understand for their own mobile application development.  Many companies are creating mobile applications for internal and external use.  Some of these mobile apps are systems that exist in some other form, such as a traditional web application. Or, perhaps a company wants to speed up an old Microsoft Access database entry form and increase its accessibility.  Some are pioneering new ways to utilize the mobile connectivity with applications that change the way we interact with our world around us.

No matter what kind of mobile application development you are considering, there are several critical decisions you need to make based on your unique product and opportunity in order to create a successful mobile app and spur adoption and entanglement.

Audience and Platform Support
The first step is to identify the audience for your mobile application.  Is this going to be used by employees or customers, bleeding edge technology junkies or someone just learning how to use an iPhone?  What kinds of devices do these users work on?  Android and iOS development dominate the software side of mobile devices, but mobile application development has to also consider the device itself.  Is this software going to target smart phones, tablets, hybrids, or all of the above?  Your users will interact with your software differently depending on how they are used to interacting with an Android, iPhone or Windows Mobile device.

Form and Interaction
People use different devices for different situations.  For example, my wife prefers her iPad over her laptop when sitting at home. When she's on the go, she pulls out her Android and prefers to use 3g most of the time as her 4g is turned off to preserve battery life.  All of the above devices use a touch interface, which means if she was using your mobile application, you need to make sure you're not counting on a hover effect or using small, hard-to-touch buttons.  If you are using a responsive design approach, this can affect more users than intended if you don't plan properly.

Speed to Market

Now that you know the audience and platforms for developing your mobile application, you need to decide how fast you need to move.  How fast you need to release your application can depend on many factors, including:

  • Pressure by competition or existing user expectations/needs
  • Budgets
  • Other product or project dependencies
  • Feature scope (you may want to consider breaking down your release into phases)

How soon you need to release your product and the budget associated with your mobile application development and rollout can dictate some important technology considerations.  For example, using HTML5 might get you to platform support faster, but a native application might give you a better user experience on specific devices.  A mobile application wrapper like PhoneGap might give you a nice compromise.

Over the next few posts, we'll dive into each of these topics in greater depth, but you can begin to see how important it is to give each of these factors considerable thought before jumping into the mobile application development for your iOS or Android application.

Interested in learning more about mobile application development? Click here to learn how to mobile enable your applications.

Image Source

More Stories By Sean Reiche

Sean is a Project Manager for RDA Corporation. His experience includes managing an e-commerce system where he led the product architecture and SDLC process (agile) for a web and mobile product intended for 300-700 stores and over one million B2C users in a SOA. The product developed used .NET 4.0, entity framework, HTML5 and Javascript for the front-end, and it integrates with the POS via WCF. He is also experienced with .NET 3.5 and SQL Server.

IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...