|By PR Newswire||
|April 11, 2012 03:48 PM EDT||
DALLAS, April 11, 2012 /PRNewswire/ -- Millions of people today check their social online profiles several times a day, share stories with friends, watch videos online, check in at their current location, and tag friends on photo albums. In more ways than we may often realize, technology is woven into our everyday lives. With more daily routines revolving around hand-held devices and social media apps, we're seeing a shift in the way we perceive technology – from feeling overwhelmed to feeling empowered and intrigued by it. With that new perception in mind, AT&T* announced today the launch of a new ad campaign that brings to life how AT&T devices and mobile technology enhance our daily lives.
"It's What You Do With What We Do" is the theme of the new consumer ad campaign that illustrates how AT&T products, services and mobile technology create richer experiences and new possibilities in customers' lives. It's an extension of the inspirational "Rethink Possible" ad campaign launched two years ago that captured AT&T's spirit of innovation and commitment to making life richer for customers.
"The Shoot" featuring Latin recording artist, Ricardo Arjona
On April 9, AT&T started to air the first Spanish-language commercial featuring the new "It's What You Do With What We Do" campaign line. Titled "The Shoot," the spot shows how a teenage boy uses his ultra-cool device – the Nokia Lumia 900—to record Guatemalan singer-songwriter Ricardo Arjona's performance. Later in the spot, the boy hands his mother a Nokia Lumia 900 and shows her the various features, including the Live Tiles and the People Hub. The spot ends with the teenager playing the Arjona video he recorded earlier with his Windows Phone and Arjona giving him a sign of approval. "We're beyond excited about our new consumer ad campaign. Technology is embedded in our daily routines, so it's becoming clear that our mobile technology and wireless products and extensive portfolio help enrich the lives of our customers in a way that it empowers them to be successful," said Roberto Garcia, executive director, Hispanic Marketing, AT&T.
The new consumer ad spot showcases how AT&T's technology enables richer, better experiences for customers, allowing them to connect with the people and things that matter most. "The Shoot" featuring Ricardo Arjona's song "Mi novia se me esta poniendo vieja" – included in his latest album "Independiente" – is a tribute to moms across the country – the person that matters most in our lives – just in time for Mother's Day.
The spot will air during Mother's Day promotional window, beginning April 9 through May. Here's an early peek at this commercial http://www.youtube.com/watch?v=tgZQNQYt4PI
"Beautifully Different Like Your Mom"
Just in time for Mother's Day, "Beautifully different like your mom" is the proposition for this TV spot.
On the outside, the Nokia Lumia 900, the Windows Phone named "Best of CES" for all smartphones, has a spectacular design:
- The phone stands out with a truly distinct, sleek contemporary design. The Nokia Lumia 900 has a 4.3-inch ClearBlack AMOLED display for rich, bright images both indoors and out and a long-lasting 1830 mAh battery for enjoying content. Available in unique and eye-catching cyan blue and a matte black.
On the inside, it runs on AT&T's superfast 4G LTE network and on Microsoft's Windows Phone operating system:
- All the things you care about the most are organized in a simpler way in your home screen.
- With People Hub, you'll find everyone in one place – all your Facebook, LinkedIn, Twitter, and email contacts at your fingertips. Additionally, with Live Tiles and Internet Explorer 9, you'll never miss an update or an opportunity to post what's going on in your world. With an engaging interface and intuitive design, you'll be just a few taps away from enjoying the people and things that matter most.
The Nokia Lumia 900 is now available exclusively in the U.S. from AT&T for $99.99.
Limited 4G LTE availability in select markets. Deployment ongoing. 4G LTE device and data plan required. LTE is a trademark of ETSI. Learn more about 4G LTE at att.com/network.
Limited-time offer. Nokia Lumia 900 requires a new 2-yr wireless agreement with voice (min $39.99/mo) and min monthly data plan ($20/mo). Subject to Wireless Customer Agrmt. Credit approval req'd. Activ fee $36/line. Geographic, usage and other terms, conditions and restrictions apply, and may result in svc termination. Coverage and svcs not avail everywhere. Taxes and other charges apply. Data (att.com/dataplans): If usage exceeds your monthly data allowance, you will automatically be charged overage for additional data provided. Early Termination Fee (att.com/equipmentETF): After 30 days, ETF up to $325. Restocking fee up to $35. Other Monthly Charges/line may include a Regulatory Cost Recovery Charge (up to $1.25), a gross receipts surcharge, federal and state universal svc charges, fees and charges for other gov't assessments. These are not taxes or gov't req'd charges. Visit a store or att.com/wireless to learn more about wireless devices and services from AT&T.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.
© 2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE AT&T Inc.
In the consumer IoT, everything is new, and the IT world of bits and bytes holds sway. But industrial and commercial realms encompass operational technology (OT) that has been around for 25 or 50 years. This grittier, pre-IP, more hands-on world has much to gain from Industrial IoT (IIoT) applications and principles. But adding sensors and wireless connectivity won’t work in environments that demand unwavering reliability and performance. In his session at @ThingsExpo, Ron Sege, CEO of Echelon, will discuss how as enterprise IT embraces other IoT-related technology trends, enterprises with i...
Mar. 5, 2015 09:00 AM EST Reads: 2,437
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
Mar. 5, 2015 09:00 AM EST Reads: 1,555
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
Mar. 5, 2015 09:00 AM EST Reads: 1,323
With several hundred implementations of IoT-enabled solutions in the past 12 months alone, this session will focus on experience over the art of the possible. Many can only imagine the most advanced telematics platform ever deployed, supporting millions of customers, producing tens of thousands events or GBs per trip, and hundreds of TBs per month. With the ability to support a billion sensor events per second, over 30PB of warm data for analytics, and hundreds of PBs for an data analytics archive, in his session at @ThingsExpo, Jim Kaskade, Vice President and General Manager, Big Data & Ana...
Mar. 5, 2015 09:00 AM EST Reads: 1,456
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
Mar. 5, 2015 05:00 AM EST Reads: 2,747
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Mar. 5, 2015 04:00 AM EST Reads: 3,051
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
Mar. 5, 2015 04:00 AM EST Reads: 1,201
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Mar. 5, 2015 03:30 AM EST Reads: 2,807
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Mar. 5, 2015 03:15 AM EST Reads: 4,655
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Mar. 5, 2015 02:45 AM EST Reads: 4,011
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Mar. 5, 2015 02:30 AM EST Reads: 4,617
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
Mar. 5, 2015 02:30 AM EST Reads: 1,296
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Mar. 5, 2015 02:00 AM EST Reads: 3,151
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Mar. 5, 2015 01:30 AM EST Reads: 3,724
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Mar. 5, 2015 12:30 AM EST Reads: 3,663
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Mar. 5, 2015 12:15 AM EST Reads: 3,830
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Mar. 5, 2015 12:00 AM EST Reads: 3,143
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
Mar. 4, 2015 08:00 PM EST Reads: 1,931
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Mar. 4, 2015 07:00 PM EST Reads: 1,077
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Mar. 4, 2015 06:00 PM EST Reads: 2,032