Welcome!

Microsoft Cloud Authors: Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White, Yeshim Deniz

News Feed Item

Consumer Empowerment at the Forefront of AT&T's New Ad Campaign Featuring National Spots on Major Spanish-Language Networks

The flagship "It's What You Do With What We Do" is highlighted in new ads, including two Spanish-language TV spots, will illustrate how customers are using the latest devices to enrich their lives

DALLAS, April 11, 2012 /PRNewswire/ -- Millions of people today check their social online profiles several times a day, share stories with friends, watch videos online, check in at their current location, and tag friends on photo albums. In more ways than we may often realize, technology is woven into our everyday lives. With more daily routines revolving around hand-held devices and social media apps, we're seeing a shift in the way we perceive technology – from feeling overwhelmed to feeling empowered and intrigued by it. With that new perception in mind, AT&T* announced today the launch of a new ad campaign that brings to life how AT&T devices and mobile technology enhance our daily lives.

"It's What You Do With What We Do" is the theme of the new consumer ad campaign that illustrates how AT&T products, services and mobile technology create richer experiences and new possibilities in customers' lives. It's an extension of the inspirational "Rethink Possible" ad campaign launched two years ago that captured AT&T's spirit of innovation and commitment to making life richer for customers.

"The Shoot" featuring Latin recording artist, Ricardo Arjona

On April 9, AT&T started to air the first Spanish-language commercial featuring the new "It's What You Do With What We Do" campaign line. Titled "The Shoot," the spot shows how a teenage boy uses his ultra-cool device – the Nokia Lumia 900—to record Guatemalan singer-songwriter Ricardo Arjona's performance. Later in the spot, the boy hands his mother a Nokia Lumia 900 and shows her the various features, including the Live Tiles and the People Hub. The spot ends with the teenager playing the Arjona video he recorded earlier with his Windows Phone and Arjona giving him a sign of approval. "We're beyond excited about our new consumer ad campaign. Technology is embedded in our daily routines, so it's becoming clear that our mobile technology and wireless products and extensive portfolio help enrich the lives of our customers  in a way that it empowers them to be successful," said Roberto Garcia, executive director, Hispanic Marketing, AT&T.

The new consumer ad spot showcases how AT&T's technology enables richer, better experiences for customers, allowing them to connect with the people and things that matter most.  "The Shoot" featuring Ricardo Arjona's song "Mi novia se me esta poniendo vieja" – included in his latest album "Independiente" – is a tribute to moms across the country – the person that matters most in our lives – just in time for Mother's Day.

The spot will air during Mother's Day promotional window, beginning April 9 through May. Here's an early peek at this commercial http://www.youtube.com/watch?v=tgZQNQYt4PI

"Beautifully Different Like Your Mom"

Just in time for Mother's Day, "Beautifully different like your mom" is the proposition for this TV spot.

On the outside, the Nokia Lumia 900, the Windows Phone named "Best of CES" for all smartphones, has a spectacular design:

  • The phone stands out with a truly distinct, sleek contemporary design. The Nokia Lumia 900 has a 4.3-inch ClearBlack AMOLED display for rich, bright images both indoors and out and a long-lasting 1830 mAh battery for enjoying content. Available in unique and eye-catching cyan blue and a matte black.

On the inside, it runs on AT&T's superfast 4G LTE network and on Microsoft's Windows Phone operating system:

  • All the things you care about the most are organized in a simpler way in your home screen.
    • With People Hub, you'll find everyone in one place – all your Facebook, LinkedIn, Twitter, and email contacts at your fingertips. Additionally, with Live Tiles and Internet Explorer 9, you'll never miss an update or an opportunity to post what's going on in your world. With an engaging interface and intuitive design, you'll be just a few taps away from enjoying the people and things that matter most.

The Nokia Lumia 900 is now available exclusively in the U.S. from AT&T for $99.99

For additional details, follow us on Facebook at facebook.com/attlatino or visit espanol.att.com.

Limited 4G LTE availability in select markets. Deployment ongoing. 4G LTE device and data plan required. LTE is a trademark of ETSI. Learn more about 4G LTE at att.com/network.

Limited-time offer. Nokia Lumia 900 requires a new 2-yr wireless agreement with voice (min $39.99/mo) and min monthly data plan ($20/mo). Subject to Wireless Customer Agrmt. Credit approval req'd. Activ fee $36/line. Geographic, usage and other terms, conditions and restrictions apply, and may result in svc termination. Coverage and svcs not avail everywhere. Taxes and other charges apply. Data (att.com/dataplans): If usage exceeds your monthly data allowance, you will automatically be charged overage for additional data provided. Early Termination Fee (att.com/equipmentETF): After 30 days, ETF up to $325. Restocking fee up to $35. Other Monthly Charges/line may include a Regulatory Cost Recovery Charge (up to $1.25), a gross receipts surcharge, federal and state universal svc charges, fees and charges for other gov't assessments. These are not taxes or gov't req'd charges. Visit a store or att.com/wireless to learn more about wireless devices and services from AT&T.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

SOURCE AT&T Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...