Welcome!

Microsoft Cloud Authors: Elizabeth White, Mihai Corbuleac, Pat Romanski, David Bermingham, Steven Mandel

News Feed Item

Reddy Ice Boosts Productivity While Reducing Costs With Microsoft Hyper-V Server Virtualization Technology

Leading packaged ice company upgrades to Microsoft Exchange Server 2010 and Microsoft Hyper-V Server after an unsuccessful pilot test with Google Mail and VMware and continues to explore an array of additional Microsoft technologies.

REDMOND, Wash., April 3, 2012 /PRNewswire/ -- Reddy Ice, a Dallas-based firm that manufactures and distributes 1.8 million tons of ice per year, has improved productivity, reduced IT infrastructure and increased network security by migrating to a Microsoft Hyper-V Server environment. In switching to a Microsoft Enterprise Agreement in the process, the company has reduced licensing costs and launched a sweeping IT modernization.

(Logo:  http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

Roughly 600 of Reddy Ice's 3,000 employees operate PCs at 58 manufacturing facilities and 67 distribution centers located throughout the U.S. In June 2010, the company's IT environment consisted of 40 standalone servers, most of which ran Windows Server 2003 on outdated hardware and relied on local disk storage. IT staff members spent much of their time responding to disk-space overload, which resulted in a reactive environment and high levels of email downtime. To address the problem, the IT vice president ordered a pilot test of Google Mail and had the company's five email servers moved to VMware as part of a virtualization initiative.

New IT Manager Assesses Challenges

Google Mail, however, didn't work well with the company's Microsoft Outlook messaging platform, which users didn't want to give up. "People couldn't see one another's calendars; their appointments randomly disappeared, and some email rules didn't work," said Steven Williams, who joined Reddy Ice as IT manager in the midst of the pilot test. In addition, the company still experienced frequent email outages with VMware, and only one of the company's five IT staff was certified to administer it.

When the company's chief administrative officer took over as acting IT head, Williams made the case that it would be 8 percent less expensive — and far better for users — to fix the existing Microsoft Exchange Server environment rather than going with Google Mail. For starters, this would mean upgrading to Microsoft Exchange Server 2010.

Enterprise Licensing Agreement Paves the Way

Before setting his plan in motion, Williams upgraded the company's Microsoft Select Agreement to an Enterprise Agreement. This provided the best possible pricing, as well as more flexibility in evaluating and deploying new software. It also gave the IT team enhanced support, access to TechNet and all the advantages of Microsoft Software Assurance.

By March 2011, the team had migrated Reddy Ice's email from Microsoft Exchange Server 2003 to Exchange Server 2010. Although email downtime had decreased, it still hadn't reached an acceptable level. The team tried replacing the VMware with Microsoft Hyper-V Server virtualization technology in the Windows Server 2008 R2 Datacenter edition operating system.

"We moved one instance of Exchange Server 2010 to Hyper-V and found that it ran a lot better," Williams said. "It was also easier to diagnose and fix anything that did go wrong." Since completing the migration of its entire Exchange Server 2010 environment to Microsoft Hyper-V Server, the IT team has enjoyed virtually trouble-free operation.

Building Continues on Microsoft Hyper-V Server Foundation

The move to Microsoft Hyper-V Server during the past year has enabled Reddy Ice to reduce its 40 physical servers to 15. Systems administrator Erik Tillisch estimates that this has eliminated 40 hours per week formerly spent on maintaining, supporting and backing up standalone servers.

The company will cut costs significantly by standardizing on the latest Microsoft software. In addition to the 8 percent savings achieved by upgrading the Exchange Server environment rather than outsourcing to Google Mail, Tillisch estimates that completing the transition from VMware to Microsoft Hyper-V Server will save another 7–10 percent.

"With the latest Microsoft software, we're delivering more business capabilities with fewer IT headcount at reduced cost," Tillisch said. "We've made major progress over the past year, and everyone is excited about the new opportunities that lie ahead as we work to get the most out of our Enterprise Agreement."

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.