Welcome!

Microsoft Cloud Authors: Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White

Related Topics: @CloudExpo

@CloudExpo: Blog Feed Post

Is There a Place for Big Data in SMB Markets?

Is Big Data destined only for the top 3,000 companies worldwide?

Is Big Data destined for only the top 3,000 companies worldwide? What about medium or small companies who are equally as data-driven? Is there a place for Big Data in SMB markets? When I talk to SMB companies about their use of public cloud services, it’s a no-brainer. Pay as you go, lower costs upfront, quick time-to-market. With private and public cloud solutions, both big and small companies benefit.

So what about big data platforms? Is there an equivalent opportunity, or is Big Data only suited for Big Companies with Big Problems?

I think Big Data applies to all, and here’s why.

OLTP & DSS Era

When I first started working on Teradata’s next-generation switch fabric, the BYNET, back in the early 90s, Teradata was around $250M in revenue (now over $2B). The concept of decision support systems (DSS) evolved into data warehousing and grew to become the largest pool of enterprise data (Big Data) for those enterprises who had  a large enough business to create meaningful amounts of data, and who had the money to invest in their data infrastructure.

Operational systems, known as online transaction processing systems (OLTP), were built on top of smaller data infrastructure powering transaction-oriented applications. Oracle owns this space much like Teradata owns the data warehousing space. Unlike the DSS/Data warehouse space, smaller companies benefited from the use of these operational systems, much like their larger competition.

Analytic Appliance Era


Then enters the era of analytic appliances. In the mid-1990s I became involved in an effort to lead in-database analytics (powering further innovations in OLAP and Data Mining). With the vision of pushing the analysis of the data closer to the data itself, many followed suit and companies like NetezzaGreenplumParAccelAsterDataKickfireVertica, and others entered the market, addressing the need to provide rapid analysis of data volumes scaling into petabytes. The key words here are “rapid” (or real-time), “analysis” (or analytics), and “petabytes” (big data).

Why didn’t the incumbents like Teradata and Oracle sieze the opportunity here? Lots of reasons…politics, the inability to respond quickly to changing market dynamics, etc.

Big Data Era

A number of things led to the creation/adoption of the Hadoop/MapReduce framework – one of those including the need to have a frictionless data playground where data scientists could simple investigate…discover.

Given birth by the large-scale early adopters such as Google and Yahoo!, Hadoop /MR is now well-positioned to address the needs of medium and small-sized companies.

I argue that we will see the following evolution of Big Data technologies which originated from the large web-scale companies like Yahoo!, Linkedin, Twitter, and the like:

  • Hardening of the Hadoop ecosystem
  • Broad integration with existing toolsets (e.g. BI)
  • Real-time enablement
  • Further cloud-enablement
  • Clear application use-cases / offerings across verticals

This is an obvious exaggeration to emphasize my point that we may see a shift of dollars to new emerging players. But more importantly, the pie will grow to include the creation of new data infrastructure market share for SMBs due to the innovations in the Big Data space.

Companies like Teradata will benefit from new revenues from acquisitions like AsterData, and integration with Hadoop. Companies like Oracle will also benefit from integration with Hadoop.

However, the potentially larger opportunity will be for new startups who are not tied purely to the needs of the Fortune 3,000 and can quickly tap into the burgeoning market of smaller companies seeking data analytics solutions.

New players who can appreciate the needs of these smaller clients and leverage the product of Silicon Valley’s large web-scale companies (build on commodity hardware and open source software) will be able capture a large, growing, untapped, data-driven market.

Read the original blog entry...

More Stories By Jim Kaskade

Jim Kaskade currently leads Janrain, the category creator of Consumer Identity & Access Management (CIAM). We believe that your identity is the most important thing you own, and that your identity should not only be easy to use, but it should be safe to use when accessing your digital world. Janrain is an Identity Cloud servicing Global 3000 enterprises providing a consistent, seamless, and safe experience for end-users when they access their digital applications (web, mobile, or IoT).

Prior to Janrain, Jim was the VP & GM of Digital Applications at CSC. This line of business was over $1B in commercial revenue, including both consulting and delivery organizations and is focused on serving Fortune 1000 companies in the United States, Canada, Mexico, Peru, Chile, Argentina, and Brazil. Prior to this, Jim was the VP & GM of Big Data & Analytics at CSC. In his role, he led the fastest growing business at CSC, overseeing the development and implementation of innovative offerings that help clients convert data into revenue. Jim was also the CEO of Infochimps; Entrepreneur-in-Residence at PARC, a Xerox company; SVP, General Manager and Chief of Cloud at SIOS Technology; CEO at StackIQ; CEO of Eyespot; CEO of Integral Semi; and CEO of INCEP Technologies. Jim started his career at Teradata where he spent ten years in enterprise data warehousing, analytical applications, and business intelligence services designed to maximize the intrinsic value of data, servicing fortune 1000 companies in telecom, retail, and financial markets.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...