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Microsoft Cloud Authors: Jayaram Krishnaswamy, Elizabeth White, Andreas Grabner, Jim Kaskade, Pat Romanski

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Mobile Cloud Computing Industry Outlook Report: 2011-2016


NEW YORK, Jan. 30, 2012 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Mobile Cloud Computing Industry Outlook Report: 2011-2016

Understanding the Mobile Cloud Conundrum

Until recently, cloud computing has been thought of within the context of the evolution of the Web and PC. In 2011, we are seeing a paradigm shift in business models, with mobile becoming a key feature in cloud computing conundrum. 

Mobile cloud has the potential to change the life of consumers and enterprises beyond what can be conceived today. We believe that the size of the mobile cloud market is poised to reach over $45 billion by 2016.

Our research suggests that the mobile cloud ecosystem is rapidly evolving. With new, complex and secure products available on the market, cloud players and enterprises want to capitalise on the opportunities offered by this burgeoning market. 

Mobile cloud is being used by both the Consumers and the Enterprises

The cloud market has gone through major changes in 2011, in the consumer market, services and apps being offered include the Gmail and Facebook for mobile users. On the enterprise side, mobile cloud services are changing the entire structure of the IT industry. This is where the greatest action in terms of revenues generated and technological changes will take place during the forecast period of this report.

Mobile Cloud Market Dynamics

Our research suggests that by offering branded mobile cloud services, operators have a chance to improve ARPU and profit margins. Visiongain believes that MNOs need to identify the suitability, feasibility and acceptability of the cloud strategy in their particular markets.

Other market players can also effectively monetize the cloud and increase their revenues. 

What is Different about this Report?

The report establishes the current figures for commercial mobile cloud markets. With reference to market developments over the 2009-2010 period, social, political and economic factors are analysed to forecast figures for the period 2011-2016. The overall aim is to provide the reader with enough data and analysis on this subject so they can derive a clear picture of all aspects of mobile cloud computing specific to their unique business requirements.

Further, the report defines the mobile cloud market and cloud classifications. We believe this will help our clients to understand the technology, market segmentation and geographic breakdown, evaluate suppliers, and map potential usage to the available technologies. Our research will help you to understand the rapidly evolving mobile cloud market.

We conducted an independent and unbiased non-vendor affiliated assessment of the Mobile Cloud Computing topic. We interviewed key industry players in order to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential of Mobile Cloud Computing.Some of the key points that emerged from this research include:• Mobile Cloud Computing is one of the fastest growing segments of the cloud computing paradigm.• Apple and Google are the major players both influencing and enabling the developments in the mobile cloud.• By 2014, users will access their professional and personal contents from one cloud based mobile device.• Mobile operators have the most to gain through cloud services.• The Mobile Cloud Computing adoption is bound to increase as the tablets and smartphone further penetrate the market.• Expansion of cellular connected devices beyond smartphones and laptops (MIDs, netbooks and smartbooks is also a driving factor for the growth of mobile cloud services.• By 2016, 60% of the enterprises in the developed markets will be accessing IT services from the cloud and paying for access on a per-use basis.• The mobile cloud providers will be successful in North America, Western European market, Asia and Latin America from 2011-2016.• Brazil, Poland, China, Japan, Russia and India will generate regional mobile cloud providers.• Mobile cloud computing will promote successful partnership between content providers, developers, mobile marketers, enterprises and MNOs on a regional or global scale.• Mobile Cloud Computing offers a set of new business model opportunities that are still in an early stage of development.• Enterprise applications will account for the majority of mobile cloud app revenues.

Questions Answered by this Report

• What is the enterprise mobile cloud computing market's worth?• What is the consumer mobile cloud computing market's worth?• Technologically, what will it take for cloud to become a widely accepted business model? Approximately, what will this cost?• What are the key drivers for mobile cloud computing?• What are the main risks of migrating to a cloud-based solution?• Who are the primary and supporting cloud ecosystem players? And what are their strategies?• Which operators have voiced an interest to become cloud service providers?• Which operators should not enter into cloud service providing arena and why?• How will mobile cloud in enterprises evolve over the forecast period?• What are the road blocks that may hamper the successful transition to cloud business model?• When will mobile cloud phone appear on the market?• What are the differences between a cloud phone and a smartphone?• How are the vendors positioned to take advantage of the mobile cloud opportunities?• How best can network operators develop double-sided revenue streams in the cloud space?• What will be the key growth areas in the mobile consumer cloud sector?

Who needs to read this report?

• Fixed operators;• Mobile Network Operators;• Mobile device manufacturers;• PC, notebook and netbook manufacturers;• Applications developers;• Gaming software houses and hardware manufacturers;• Companies in the social networking value chain;• Media companies and other content owners;• Developers, cloud service providers and other software and service companies;• Web companies; and• Hardware manufacturers.

Increase your understanding of this exciting market by ordering Mobile Device Management Report 2011-2016 today

Visiongain is a trading partner with the US Federal GovernmentCCR Ref number: KD4R6 

Table of Contents

E1. Mobile Cloud Unlocks New Value Propositions

E2. LTE offers Opportunities for Mobile Cloud Service Providers

E3. MNOs will play an Important Role in the Cloud Ecosystem

E4. Mobility is Getting Ingrained in All Aspects of Our Lives

E5. Dynamics of the Global Mobile Cloud Market

E6. Need for a Robust Ecosystem

E7. Evolving Mobile Cloud Apps Market

E8. HTML5: a Saviour to Mobile Cloud Paradigm

E9. Monetising the Cloud

E10. Major Findings of the Report

1. Introduction1.1 Defining Cloud Computing1.1.1 What Does Cloud Computing Essentially Signify?1.1.2 Key Attributes of Cloud Computing1.1.3 Analysing the Fundamentals of Cloud Computing1.1.3.1 Types of Cloud Computing1. Infrastructure-as-a-service (IaaS) Platform-as-a-service (PaaS) Software-as-a-service (SaaS) Communications-as-a-service (CaaS) Network as a Service (NaaS) Modes of Cloud Computing1. Public Cloud1. A private cloud1. Hybrid Cloud1. Personal Cloud1. Difference between Public, Hosted and Private IT1. Comparing and Contrasting Hosting and Cloud Services1.1.4 Market Segmentation1.1.4.1 The Consumer Cloud1.1.4.2 Enterprise Cloud1. Driving Factors for Cloud Computing Adoption in Enterprises1.1.4.3 Cloud Services and Visibility to End Users1.1.5 How Cloud Computing has evolved?1.2 Mobile Cloud Computing Conundrum1.2.1 Defining Mobile Cloud Computing1.2.2 Cloud Removes the Smartphone Barriers1.2.3 Mobile Cloud is More Flexible than Fixed Cloud1.2.4 Mobile cloud is being used by both the Consumers and the Enterprises1.2.5 Industry Verticals where Mobile Cloud is Being Used1.2.6 Factors that are Fuelling the Growth of Mobile Cloud Computing1.2.7 Why is Mobile Cloud Computing Creating Significant Buzz in the Industry?1.3 Aim of the Report1.4 Structure of the Report1.5 Report Scope1.6.1 Questions Answered by this Report1.7 Methodology1.8 Target Audience

2. Exploring the Mobile Cloud Computing Proposition

2.1 Traditional Mobile Cloud Services

2.2 Unique Mobile Cloud Services

2.3 Life Cycle Stage of Mobile Cloud Computing

2.4 Mobile Challenges that can be addressed using Cloud Computing Principles

2.5 Factors Helping Mobile Cloud Computing to Gain Traction

2.6 Cloud Service Delivery Value Chain

2.7 Enabling Technologies

2.7.1 4G Possibilities of Cloud Applications over LTE

2.7.2 HTML5 and CSS3 Defining HTML5 Important Fundamentals of HTML5 What is CSS3?

2.7.3 Hypervisor

2.7.4 Cloudlets

2.7.5 Virtualisation

2.8 Enabling Platforms

2.8.1 Smartphones Considering Thin Clients Advantages and Disadvantages of Thin Clients

2.8.2 Advanced Browsers are the key to Mobile Cloud Computing Active and Third-party Mobile Web Browsers

2.8.3 Tablets

2.8.4 M2M Devices Use Case Examples of Cloud and M2M Devices

2.8.5 Cloudphones Low Cost Handsets will be Cloud-Friendly

2.9 Applications Available On Mobile Cloud

2.9.1 Mobile Gaming in the cloud Pando Networks Pocket Cloud Mobile Cloud Gaming and Analytics

2.9.2 Social Networking

2.9.3 Storage

2.9.4 Mobile Cloud Music Wyse Technology

2.9.5 Web Based Services

2.9.6 Home Security

2.9.7 Advantages of Mobile Cloud based Apps

2.10 Limitations of Mobile Cloud Computing

2.10.1 Trust and Security Data Transit Vulnerabilities Vulnerability to Massive Outages

2.10.2 Information Security Cloud Commoditisation

2.10.3 Bandwidth Issues

2.10.4 Interoperability Issues

2.10.5 A Huge Value Chain

2.11 Summary

2.12 Standards and Regulations

2.12.1 Network Fragmentation

2.12.2 GSMA's OneAPI

2.12.3 The Wholesale Applications Community (WAC)

3. Mobile Cloud Ecosystem3.1 Stakeholders in the Mobile Cloud 'Partner Ecosystem'3.1.1 Consumers3.1.2 Enterprises3.1.3 Providers3.1.3.1 Network Operators3.1.4 Web and Application Developers3.1.5 Device Manufacturers3.1.5.1 Huawei's Cloud Phone3.1.5.2 Alibaba Group3.1.5.3 Yulong Technologies3.1.5.4 Samsung3.1.5.5 Motorola3.1.6 Infrastructure Providers3.1.6.1 Platform Vendors3.1.7 Facilitators3.1.8 Aggregators3.1.8.1 Transaction Network Services (TNS) NeuStar3.1.9 Regulators3.2 Market Dynamics3.2.1 Small software Firms Leveraging on Mobile Cloud Computing3.2.2 Rising Demands for Mobile Cloud Services3.3. Key Market Players and their Strategies3.3.1 Google3.3.1.1 Google's Mobile Cloud Offerings3.3.2 Apple3.3.2.1 Apple's iCloud3.3.3 Microsoft3.3.4 Facebook3.3.4.1 Facebook on Mobile3.3.4.2 Facebook's Mobile Growth3.3.5 Flickr3.3.6 Amazon3.3.7 Private Planet3.3.8 Net Flix3.3.9 Model Metrics3.3.10 Diino3.3.11 Nomadesk3.3.12 Oodrive3.3.13 Box.net3.3.14 Rackspace3.3.15 Salesforce3.3.16 Netsuite3.3.17 Sony3.3.18 Activision-Blizzard3.3.19 Soonr3.3.20 GAIKAI3.3.21 Sugar 63.3.22 Oracle

4. MNOS and the Mobile Cloud

4.1 Need to Adopt New Business Models

4.2 How Operators should Leverage the Cloud?

4.3 Analysis of Operators' Potential role in the Cloud

4.3.1 Becoming a Trusted Cloud Service Provider

4.3.2 Exploiting the Monopoly on the Valuable Network Assets

4.4 Types of cloud computing service (Telco Specific)

4.4.1 PaaS offerings by Telco

4.5 Telco's Cloud Strategies

4.5.1 Cloud Partnerships

4.5.2 Mobile Cloud Value Chain (Telco Specific)

4.5.3 Telco Strategies will differ from Market to Market

4.5.4 Leading Global MNOs and their Cloud Computing Strategies Telstra SFR SFR's Approach IT improvements Verizon

4.6 What could be the Pitfalls of Embracing Cloud Computing by MNOs?

4.7 Vendors and Solutions for Cloud MNOs

4.7.1 IBM

4.7.2 HP

4.7.3 Alcatel Lucent

4.7.4 Funambol

4.7.5 Aepona

4.9.6 Huawei Cloud Data Centre Solutions Cloud Application Solutions

4.9.7 RealNetworks

5. Business Case for Mobile Cloud Computing5.1 Mobile Market is Immense in Size5.1.1 Broadband Subscriber Growth5.1.2 Smartphone User Growth5.1.3 Data Traffic Growth5.1.4 Growth of Tablets5.1.5 Availability of HTML5-based browsers5.1.5.1 Market for HTML55.1.6 Growing Popularity of Mobile Applications5.1.6.1 Delivery and Openness of the Cloud will promote Adoption5.2 Cloud Facilitates the Enrichment of the Mobile Market byOvercoming Several Constraints5.2.1 Limited Processing Power of Mobile Devices5.2.1.1 Cost of Smartphones5.2.2 Limited Storage Capacity5.2.2.1 Use of Multiple Devices5.3. Customer Demands driving the Mobile Cloud Market5.3.1 Demand for Mobility5.3.2 Demand for Symbiotic Web5.3.3 Growing Demand and Use in Enterprises5.3.3.1 IBM Survey Points at Growing Popularity of Cloud Computing in Enterprises5.3.3.2 Business Case for Enterprise Cloud Computing5. Cost Benefit Analysis5. Cloud Scenarios in Enterprises5.4 Telecom Service Providers Market Share of Cloud Services5.5 Investments in Cloud Infrastructure by Operators5.6 Return on Investments

6. Global and Regional Mobile Cloud Markets: Forecasts and Statistics

6.1 What Constitutes the Mobile Cloud Market?

6.2 Traditional Cloud Market

6.2.1 Cloud Service Revenues from Key Geographies

6.2.2 Cloud Services: Enterprise vs. the Consumer Market Cloud Services: Consumer Market

6.3 Mobile Cloud Market and Statistics

6.3.1 Mobile Cloud Service Revenues

6.3.2 Cloud Apps and the Mobile Marketplace Mobile App Revenues MCC App Revenues

6.3.3 Consumer vs. Enterprise MCC Market Revenues MCC Consumer Market MCC Enterprise Market

6.3.4 Mobile Cloud Users

6.3.5 Data Traffic Generated From Mobile Cloud

6.3.6 Mobile Cloud Computing Market Share by App Type

6.4 Cloud Market Share by for Players in the Value Chain

6.4.1 Vendor Share Infrastructure Providers Service Providers Other Players

6.5 Cloud Phone Market Share

6.6 Regional Markets

6.6.1 Western Europe Regulations Remain a Barrier to Cloud Popularity in Western Europe Fragmentation Remains an Issue Unified Standard Needed Contractual agreements are Imperative

6.6.2 Australia

6.6.3 North American

6.6.4 India Aircel Interest in the Indian Market

6.6.6 Africa

6.7 Summary

7. Conclusion7.1 Mobile Cloud is in its Infancy Stage7.2 MCC will Remain restricted to SaaS model until 20147.3 Acquisitions and Cloud Market Dynamics7.4 Scenarios Analysis: Mobile Cloud Computing in 20167.4 Ranking the Cloud Service Providers7.4 Smartphone Applications in the Cloud7.5 Cloud Ecosystem and its Deliverables7.6 Critical Success Factors7.7 Opportunities in Mobile Cloud Computing7.8 Recommendations7.8.1 Device Manufacturers7.8.2 OS Providers7.8.3 MNOs

8. Glossary

Appendix AAbout Visiongain

Appendix B

Visiongain report evaluation form 

List of Tables

Table 1.2: List of Market Players delivering SaaS/PaaS/IaaS

Table 1.3: Use cases of SaaS, PaaS, IaaS

Table 1.4: Comparison of Various Cloud Deployment Modes

Table 1.5: Difference between the Public, Hosted and Private IT Delivery

Table 2.1: Challenges Addressed by Mobile Cloud

Table 2.2: Driving Factors for Mobile Cloud Computing Growth

Table 2.3 – LTE Broadband Speed vs. Legacy Wireless Standards Speeds

Table 2.4: Advantages and Disadvantages of Thin Clients

Table 2.5: Examples of M2M Cloud Applications

Table 2.6: Applications and their Requirements from the Cloud

Table 2.7: Advantages of Mobile Cloud Based Applications

Table 2.8: Limitations of Mobile Cloud Computing

Table 2.9: Factors that Negatively Impact MCC

Table 4.1: Mobile Market Evolution, operator strategies, positioning and revenues

Table 4.2: Key MNOs Assets and its Usefulness in Cloud Strategy

Table 4.3: MNO Opportunities in Cloud

Table 4.4: Major Pitfalls in Embracing Cloud by MNOs

Table 5.1: Business Case for Enterprise Cloud Computing

Table 5.2: Enterprise Cost Benefit Analysis for Cloud Computing

Table 6.1: Mobile Cloud Market Definition

Table 6.2: Global Cloud Services Revenues (2008-2016)

Table 6.3: Share of total cloud services revenues by major geographical market (%), 2016

Table 6.4: Mobile Cloud Market by App Type ( %)

Table 6.5: 3G Penetration by Geography

Table 6.6: Mobile Cloud Computing Market Share by Geography (2016)

Table 6.7: Global Mobile Cloud Services Market Statistics (2011-2016)

Table 7.1: Mobile Cloud Services Market Scenarios

Table 7.2: Ranking of Cloud Services Providers

Table 7.3: CSF for Carriers in the Cloud

List of ChartsChart 2.1: Social Networking User Growth (2011-2016)Chart 2.2: Regional Mobile Penetration and Internet Access (2010)Chart 5.1: Fixed and Mobile Broadband subscribers (2009-2016)Chart 5.2: Total Smartphone Sales to End Users 2010-2016Chart 5.3: Data Traffic Growth in Exabytes (2010-2016)Chart 5.4: Data Traffic Growth by Device Type in Petabytes (2008-2016)Chart 5.5: Service Revenue Growth (2011-2016)Chart 5.6: Apple iPad Quarterly Sales (3Q10-4Q11)Chart 5.7: Global Smartphone, PC & Tablet Shipments 2005 – 2016Chart 5.8 Global App Downloads 2011 – 2016Chart 5.9: Web Apps vs. Native App (2010-2016) in millionsChart 5.10: Web Apps vs. Native App (Mobile internet tasks for which US smartphone users use a mobile app vs. Browser)Chart 6.1: Global Cloud Services Revenues (2008-2016)Chart 6.2: Share of total cloud services revenues by major geographical market (%), 2016Chart 6.3: Total Cloud Services Revenues by Major Geographical Markets (2016)Chart 6.4: Total Cloud Services Revenues % (Enterprise vs. Consumer Market Share) (2016)Chart 6.5: Total Cloud Services Revenues (Enterprise vs. Consumer Market Share) (2016)Chart 6.6: Mobile Cloud Service Revenues (2008-2016)Chart 6.7: Revenue Generated by the Mobile App Market 2011-2016Chart 6.8: Revenue Generated by the Cloud based Mobile App Market 2010-2016Chart 6.9: Mobile Cloud Users 2008-2016Chart 6.10: Mobile Cloud Market by App Type (%)Chart 6.11: HSPA and LTE Subscribers (2009-2016)Chart 6.12: Mobile Cloud Computing Market Share by Geography % (2016)Chart 6.13: Mobile Cloud Computing Market Share by Geography $billion (2016)

List of Figures

Figure 1.1: Cloud Computing SystemFigure 1.2: Key Elements of Cloud ComputingFigure 1.3: Cloud Visibility to End UsersFigure 1.4: Cloud Computing EvolutionFigure 1.5: Push Pull Factors Affecting MCC Deployment and AdoptionFigure 1.6: Report FrameworkFigure 2.1: Lifecycle Stage of the Mobile Cloud MarketFigure 2.2: Mobile Cloud Value ChainFigure 2.3 – LTE Broadband Speed vs. Legacy Wireless Standards SpeedsFigure 2.4: LTE Application PossibilitiesFigure 2.5: Apple's iCloud Value PropositionFigure 2.6: Long Tail Applications and the GSMA's One APIFigure 3.1: Wireless Value ChainFigure 3.2: Mobile Cloud Value ChainFigure 3.3: MNOs and their Role in MCCFigure 3.4: MCC Benefits to App DevelopersFigure 3.5: Pros and Cons of Web vs. Native AppsFigure 3.6: Apple and CloudFigure 3.7: iCloud AppsFigure 4.1: Strategic Options for MNOsFigure 4.2: Telco's and the Cloud Business ModelsFigure 4.3: Types of Cloud Computing (Telco Specific)Figure 4.4: Telco Cloud Offerings 

Companies Listed


Activision Blizzard




Alcatel Lucent

Alibaba Group


Amazon web services




Bharti Airtel

Blizzard Entertainment 





China Mobile
















Juniper Networks





Model Metrics



Netmagic Solutions





NYK Times






Pando Networks

Pocket Cloud

Private Planet


Real Networks

Real Networks










SK Telecom





Sugar 6










United Nations



Virtela Technologies



Vodafone, Germany




Wyse Technology


Yulong Technology 

To order this report:IT Hosting Industry: Mobile Cloud Computing Industry Outlook Report: 2011-2016


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Nicolas Bombourg
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626  

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