|By PR Newswire||
|January 30, 2012 05:21 AM EST||
NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:Mobile Cloud Computing Industry Outlook Report: 2011-2016
Understanding the Mobile Cloud Conundrum
Until recently, cloud computing has been thought of within the context of the evolution of the Web and PC. In 2011, we are seeing a paradigm shift in business models, with mobile becoming a key feature in cloud computing conundrum.
Mobile cloud has the potential to change the life of consumers and enterprises beyond what can be conceived today. We believe that the size of the mobile cloud market is poised to reach over $45 billion by 2016.
Our research suggests that the mobile cloud ecosystem is rapidly evolving. With new, complex and secure products available on the market, cloud players and enterprises want to capitalise on the opportunities offered by this burgeoning market.
Mobile cloud is being used by both the Consumers and the Enterprises
The cloud market has gone through major changes in 2011, in the consumer market, services and apps being offered include the Gmail and Facebook for mobile users. On the enterprise side, mobile cloud services are changing the entire structure of the IT industry. This is where the greatest action in terms of revenues generated and technological changes will take place during the forecast period of this report.Mobile Cloud Market Dynamics
Our research suggests that by offering branded mobile cloud services, operators have a chance to improve ARPU and profit margins. Visiongain believes that MNOs need to identify the suitability, feasibility and acceptability of the cloud strategy in their particular markets.
Other market players can also effectively monetize the cloud and increase their revenues.What is Different about this Report?
The report establishes the current figures for commercial mobile cloud markets. With reference to market developments over the 2009-2010 period, social, political and economic factors are analysed to forecast figures for the period 2011-2016. The overall aim is to provide the reader with enough data and analysis on this subject so they can derive a clear picture of all aspects of mobile cloud computing specific to their unique business requirements.
Further, the report defines the mobile cloud market and cloud classifications. We believe this will help our clients to understand the technology, market segmentation and geographic breakdown, evaluate suppliers, and map potential usage to the available technologies. Our research will help you to understand the rapidly evolving mobile cloud market.
We conducted an independent and unbiased non-vendor affiliated assessment of the Mobile Cloud Computing topic. We interviewed key industry players in order to gain an in-depth view of the market. We believe such a research will help you in assessing the market potential of Mobile Cloud Computing.Some of the key points that emerged from this research include:• Mobile Cloud Computing is one of the fastest growing segments of the cloud computing paradigm.• Apple and Google are the major players both influencing and enabling the developments in the mobile cloud.• By 2014, users will access their professional and personal contents from one cloud based mobile device.• Mobile operators have the most to gain through cloud services.• The Mobile Cloud Computing adoption is bound to increase as the tablets and smartphone further penetrate the market.• Expansion of cellular connected devices beyond smartphones and laptops (MIDs, netbooks and smartbooks is also a driving factor for the growth of mobile cloud services.• By 2016, 60% of the enterprises in the developed markets will be accessing IT services from the cloud and paying for access on a per-use basis.• The mobile cloud providers will be successful in North America, Western European market, Asia and Latin America from 2011-2016.• Brazil, Poland, China, Japan, Russia and India will generate regional mobile cloud providers.• Mobile cloud computing will promote successful partnership between content providers, developers, mobile marketers, enterprises and MNOs on a regional or global scale.• Mobile Cloud Computing offers a set of new business model opportunities that are still in an early stage of development.• Enterprise applications will account for the majority of mobile cloud app revenues.
Questions Answered by this Report
• What is the enterprise mobile cloud computing market's worth?• What is the consumer mobile cloud computing market's worth?• Technologically, what will it take for cloud to become a widely accepted business model? Approximately, what will this cost?• What are the key drivers for mobile cloud computing?• What are the main risks of migrating to a cloud-based solution?• Who are the primary and supporting cloud ecosystem players? And what are their strategies?• Which operators have voiced an interest to become cloud service providers?• Which operators should not enter into cloud service providing arena and why?• How will mobile cloud in enterprises evolve over the forecast period?• What are the road blocks that may hamper the successful transition to cloud business model?• When will mobile cloud phone appear on the market?• What are the differences between a cloud phone and a smartphone?• How are the vendors positioned to take advantage of the mobile cloud opportunities?• How best can network operators develop double-sided revenue streams in the cloud space?• What will be the key growth areas in the mobile consumer cloud sector?
Who needs to read this report?
• Fixed operators;• Mobile Network Operators;• Mobile device manufacturers;• PC, notebook and netbook manufacturers;• Applications developers;• Gaming software houses and hardware manufacturers;• Companies in the social networking value chain;• Media companies and other content owners;• Developers, cloud service providers and other software and service companies;• Web companies; and• Hardware manufacturers.
Increase your understanding of this exciting market by ordering Mobile Device Management Report 2011-2016 today
Visiongain is a trading partner with the US Federal GovernmentCCR Ref number: KD4R6Table of Contents
E1. Mobile Cloud Unlocks New Value Propositions
E2. LTE offers Opportunities for Mobile Cloud Service Providers
E3. MNOs will play an Important Role in the Cloud Ecosystem
E4. Mobility is Getting Ingrained in All Aspects of Our Lives
E5. Dynamics of the Global Mobile Cloud Market
E6. Need for a Robust Ecosystem
E7. Evolving Mobile Cloud Apps Market
E8. HTML5: a Saviour to Mobile Cloud Paradigm
E9. Monetising the Cloud
E10. Major Findings of the Report
1. Introduction1.1 Defining Cloud Computing1.1.1 What Does Cloud Computing Essentially Signify?1.1.2 Key Attributes of Cloud Computing1.1.3 Analysing the Fundamentals of Cloud Computing220.127.116.11 Types of Cloud Computing18.104.22.168.1 Infrastructure-as-a-service (IaaS)22.214.171.124.2 Platform-as-a-service (PaaS)126.96.36.199.3 Software-as-a-service (SaaS)188.8.131.52.4 Communications-as-a-service (CaaS)184.108.40.206.5 Network as a Service (NaaS)220.127.116.11 Modes of Cloud Computing18.104.22.168.1 Public Cloud22.214.171.124.2 A private cloud126.96.36.199.3 Hybrid Cloud188.8.131.52.4 Personal Cloud184.108.40.206.5 Difference between Public, Hosted and Private IT220.127.116.11.6 Comparing and Contrasting Hosting and Cloud Services1.1.4 Market Segmentation18.104.22.168 The Consumer Cloud22.214.171.124 Enterprise Cloud126.96.36.199.1 Driving Factors for Cloud Computing Adoption in Enterprises188.8.131.52 Cloud Services and Visibility to End Users1.1.5 How Cloud Computing has evolved?1.2 Mobile Cloud Computing Conundrum1.2.1 Defining Mobile Cloud Computing1.2.2 Cloud Removes the Smartphone Barriers1.2.3 Mobile Cloud is More Flexible than Fixed Cloud1.2.4 Mobile cloud is being used by both the Consumers and the Enterprises1.2.5 Industry Verticals where Mobile Cloud is Being Used1.2.6 Factors that are Fuelling the Growth of Mobile Cloud Computing1.2.7 Why is Mobile Cloud Computing Creating Significant Buzz in the Industry?1.3 Aim of the Report1.4 Structure of the Report1.5 Report Scope1.6.1 Questions Answered by this Report1.7 Methodology1.8 Target Audience
2. Exploring the Mobile Cloud Computing Proposition
2.1 Traditional Mobile Cloud Services
2.2 Unique Mobile Cloud Services
2.3 Life Cycle Stage of Mobile Cloud Computing
2.4 Mobile Challenges that can be addressed using Cloud Computing Principles
2.5 Factors Helping Mobile Cloud Computing to Gain Traction
2.6 Cloud Service Delivery Value Chain
2.7 Enabling Technologies
184.108.40.206 Possibilities of Cloud Applications over LTE
2.7.2 HTML5 and CSS3
220.127.116.11 Defining HTML5
18.104.22.168 Important Fundamentals of HTML5
22.214.171.124 What is CSS3?
2.8 Enabling Platforms
126.96.36.199 Considering Thin Clients
188.8.131.52.1 Advantages and Disadvantages of Thin Clients
2.8.2 Advanced Browsers are the key to Mobile Cloud Computing
184.108.40.206 Active and Third-party Mobile Web Browsers
2.8.4 M2M Devices
220.127.116.11 Use Case Examples of Cloud and M2M Devices
18.104.22.168 Low Cost Handsets will be Cloud-Friendly
2.9 Applications Available On Mobile Cloud
2.9.1 Mobile Gaming in the cloud
22.214.171.124 Pando Networks
126.96.36.199 Pocket Cloud
188.8.131.52 Mobile Cloud Gaming and Analytics
2.9.2 Social Networking
2.9.4 Mobile Cloud Music
184.108.40.206 Wyse Technology
2.9.5 Web Based Services
2.9.6 Home Security
2.9.7 Advantages of Mobile Cloud based Apps
2.10 Limitations of Mobile Cloud Computing
2.10.1 Trust and Security
220.127.116.11 Data Transit Vulnerabilities
18.104.22.168 Vulnerability to Massive Outages
2.10.2 Information Security
22.214.171.124 Cloud Commoditisation
2.10.3 Bandwidth Issues
2.10.4 Interoperability Issues
2.10.5 A Huge Value Chain
2.12 Standards and Regulations
2.12.1 Network Fragmentation
2.12.2 GSMA's OneAPI
2.12.3 The Wholesale Applications Community (WAC)
3. Mobile Cloud Ecosystem3.1 Stakeholders in the Mobile Cloud 'Partner Ecosystem'3.1.1 Consumers3.1.2 Enterprises3.1.3 Providers126.96.36.199 Network Operators3.1.4 Web and Application Developers3.1.5 Device Manufacturers188.8.131.52 Huawei's Cloud Phone184.108.40.206 Alibaba Group220.127.116.11 Yulong Technologies18.104.22.168 Samsung22.214.171.124 Motorola3.1.6 Infrastructure Providers126.96.36.199 Platform Vendors3.1.7 Facilitators3.1.8 Aggregators188.8.131.52 Transaction Network Services (TNS)184.108.40.206 NeuStar3.1.9 Regulators3.2 Market Dynamics3.2.1 Small software Firms Leveraging on Mobile Cloud Computing3.2.2 Rising Demands for Mobile Cloud Services3.3. Key Market Players and their Strategies3.3.1 Google220.127.116.11 Google's Mobile Cloud Offerings3.3.2 Apple18.104.22.168 Apple's iCloud3.3.3 Microsoft3.3.4 Facebook22.214.171.124 Facebook on Mobile126.96.36.199 Facebook's Mobile Growth3.3.5 Flickr3.3.6 Amazon3.3.7 Private Planet3.3.8 Net Flix3.3.9 Model Metrics3.3.10 Diino3.3.11 Nomadesk3.3.12 Oodrive3.3.13 Box.net3.3.14 Rackspace3.3.15 Salesforce3.3.16 Netsuite3.3.17 Sony3.3.18 Activision-Blizzard3.3.19 Soonr3.3.20 GAIKAI3.3.21 Sugar 63.3.22 Oracle
4. MNOS and the Mobile Cloud
4.1 Need to Adopt New Business Models
4.2 How Operators should Leverage the Cloud?
4.3 Analysis of Operators' Potential role in the Cloud
4.3.1 Becoming a Trusted Cloud Service Provider
4.3.2 Exploiting the Monopoly on the Valuable Network Assets
4.4 Types of cloud computing service (Telco Specific)
4.4.1 PaaS offerings by Telco
4.5 Telco's Cloud Strategies
4.5.1 Cloud Partnerships
4.5.2 Mobile Cloud Value Chain (Telco Specific)
4.5.3 Telco Strategies will differ from Market to Market
4.5.4 Leading Global MNOs and their Cloud Computing Strategies
188.8.131.52.1 SFR's Approach
184.108.40.206.2 IT improvements
4.6 What could be the Pitfalls of Embracing Cloud Computing by MNOs?
4.7 Vendors and Solutions for Cloud MNOs
4.7.3 Alcatel Lucent
220.127.116.11 Cloud Data Centre Solutions
18.104.22.168 Cloud Application Solutions
5. Business Case for Mobile Cloud Computing5.1 Mobile Market is Immense in Size5.1.1 Broadband Subscriber Growth5.1.2 Smartphone User Growth5.1.3 Data Traffic Growth5.1.4 Growth of Tablets5.1.5 Availability of HTML5-based browsers22.214.171.124 Market for HTML55.1.6 Growing Popularity of Mobile Applications126.96.36.199 Delivery and Openness of the Cloud will promote Adoption5.2 Cloud Facilitates the Enrichment of the Mobile Market byOvercoming Several Constraints5.2.1 Limited Processing Power of Mobile Devices188.8.131.52 Cost of Smartphones5.2.2 Limited Storage Capacity184.108.40.206 Use of Multiple Devices5.3. Customer Demands driving the Mobile Cloud Market5.3.1 Demand for Mobility5.3.2 Demand for Symbiotic Web5.3.3 Growing Demand and Use in Enterprises220.127.116.11 IBM Survey Points at Growing Popularity of Cloud Computing in Enterprises18.104.22.168 Business Case for Enterprise Cloud Computing22.214.171.124.1 Cost Benefit Analysis126.96.36.199.2 Cloud Scenarios in Enterprises5.4 Telecom Service Providers Market Share of Cloud Services5.5 Investments in Cloud Infrastructure by Operators5.6 Return on Investments
6. Global and Regional Mobile Cloud Markets: Forecasts and Statistics
6.1 What Constitutes the Mobile Cloud Market?
6.2 Traditional Cloud Market
6.2.1 Cloud Service Revenues from Key Geographies
6.2.2 Cloud Services: Enterprise vs. the Consumer Market
188.8.131.52 Cloud Services: Consumer Market
6.3 Mobile Cloud Market and Statistics
6.3.1 Mobile Cloud Service Revenues
6.3.2 Cloud Apps and the Mobile Marketplace
184.108.40.206 Mobile App Revenues
220.127.116.11 MCC App Revenues
6.3.3 Consumer vs. Enterprise MCC Market Revenues
18.104.22.168 MCC Consumer Market
22.214.171.124 MCC Enterprise Market
6.3.4 Mobile Cloud Users
6.3.5 Data Traffic Generated From Mobile Cloud
6.3.6 Mobile Cloud Computing Market Share by App Type
6.4 Cloud Market Share by for Players in the Value Chain
6.4.1 Vendor Share
126.96.36.199 Infrastructure Providers
188.8.131.52 Service Providers
184.108.40.206 Other Players
6.5 Cloud Phone Market Share
6.6 Regional Markets
6.6.1 Western Europe
220.127.116.11 Regulations Remain a Barrier to Cloud Popularity in Western Europe
18.104.22.168 Fragmentation Remains an Issue
22.214.171.124 Unified Standard Needed
126.96.36.199 Contractual agreements are Imperative
6.6.3 North American
188.8.131.52 Interest in the Indian Market
7. Conclusion7.1 Mobile Cloud is in its Infancy Stage7.2 MCC will Remain restricted to SaaS model until 20147.3 Acquisitions and Cloud Market Dynamics7.4 Scenarios Analysis: Mobile Cloud Computing in 20167.4 Ranking the Cloud Service Providers7.4 Smartphone Applications in the Cloud7.5 Cloud Ecosystem and its Deliverables7.6 Critical Success Factors7.7 Opportunities in Mobile Cloud Computing7.8 Recommendations7.8.1 Device Manufacturers7.8.2 OS Providers7.8.3 MNOs
Appendix AAbout Visiongain
Visiongain report evaluation formList of Tables
Table 1.2: List of Market Players delivering SaaS/PaaS/IaaS
Table 1.3: Use cases of SaaS, PaaS, IaaS
Table 1.4: Comparison of Various Cloud Deployment Modes
Table 1.5: Difference between the Public, Hosted and Private IT Delivery
Table 2.1: Challenges Addressed by Mobile Cloud
Table 2.2: Driving Factors for Mobile Cloud Computing Growth
Table 2.3 – LTE Broadband Speed vs. Legacy Wireless Standards Speeds
Table 2.4: Advantages and Disadvantages of Thin Clients
Table 2.5: Examples of M2M Cloud Applications
Table 2.6: Applications and their Requirements from the Cloud
Table 2.7: Advantages of Mobile Cloud Based Applications
Table 2.8: Limitations of Mobile Cloud Computing
Table 2.9: Factors that Negatively Impact MCC
Table 4.1: Mobile Market Evolution, operator strategies, positioning and revenues
Table 4.2: Key MNOs Assets and its Usefulness in Cloud Strategy
Table 4.3: MNO Opportunities in Cloud
Table 4.4: Major Pitfalls in Embracing Cloud by MNOs
Table 5.1: Business Case for Enterprise Cloud Computing
Table 5.2: Enterprise Cost Benefit Analysis for Cloud Computing
Table 6.1: Mobile Cloud Market Definition
Table 6.2: Global Cloud Services Revenues (2008-2016)
Table 6.3: Share of total cloud services revenues by major geographical market (%), 2016
Table 6.4: Mobile Cloud Market by App Type ( %)
Table 6.5: 3G Penetration by Geography
Table 6.6: Mobile Cloud Computing Market Share by Geography (2016)
Table 6.7: Global Mobile Cloud Services Market Statistics (2011-2016)
Table 7.1: Mobile Cloud Services Market Scenarios
Table 7.2: Ranking of Cloud Services Providers
Table 7.3: CSF for Carriers in the Cloud
List of ChartsChart 2.1: Social Networking User Growth (2011-2016)Chart 2.2: Regional Mobile Penetration and Internet Access (2010)Chart 5.1: Fixed and Mobile Broadband subscribers (2009-2016)Chart 5.2: Total Smartphone Sales to End Users 2010-2016Chart 5.3: Data Traffic Growth in Exabytes (2010-2016)Chart 5.4: Data Traffic Growth by Device Type in Petabytes (2008-2016)Chart 5.5: Service Revenue Growth (2011-2016)Chart 5.6: Apple iPad Quarterly Sales (3Q10-4Q11)Chart 5.7: Global Smartphone, PC & Tablet Shipments 2005 – 2016Chart 5.8 Global App Downloads 2011 – 2016Chart 5.9: Web Apps vs. Native App (2010-2016) in millionsChart 5.10: Web Apps vs. Native App (Mobile internet tasks for which US smartphone users use a mobile app vs. Browser)Chart 6.1: Global Cloud Services Revenues (2008-2016)Chart 6.2: Share of total cloud services revenues by major geographical market (%), 2016Chart 6.3: Total Cloud Services Revenues by Major Geographical Markets (2016)Chart 6.4: Total Cloud Services Revenues % (Enterprise vs. Consumer Market Share) (2016)Chart 6.5: Total Cloud Services Revenues (Enterprise vs. Consumer Market Share) (2016)Chart 6.6: Mobile Cloud Service Revenues (2008-2016)Chart 6.7: Revenue Generated by the Mobile App Market 2011-2016Chart 6.8: Revenue Generated by the Cloud based Mobile App Market 2010-2016Chart 6.9: Mobile Cloud Users 2008-2016Chart 6.10: Mobile Cloud Market by App Type (%)Chart 6.11: HSPA and LTE Subscribers (2009-2016)Chart 6.12: Mobile Cloud Computing Market Share by Geography % (2016)Chart 6.13: Mobile Cloud Computing Market Share by Geography $billion (2016)
List of Figures
Figure 1.1: Cloud Computing SystemFigure 1.2: Key Elements of Cloud ComputingFigure 1.3: Cloud Visibility to End UsersFigure 1.4: Cloud Computing EvolutionFigure 1.5: Push Pull Factors Affecting MCC Deployment and AdoptionFigure 1.6: Report FrameworkFigure 2.1: Lifecycle Stage of the Mobile Cloud MarketFigure 2.2: Mobile Cloud Value ChainFigure 2.3 – LTE Broadband Speed vs. Legacy Wireless Standards SpeedsFigure 2.4: LTE Application PossibilitiesFigure 2.5: Apple's iCloud Value PropositionFigure 2.6: Long Tail Applications and the GSMA's One APIFigure 3.1: Wireless Value ChainFigure 3.2: Mobile Cloud Value ChainFigure 3.3: MNOs and their Role in MCCFigure 3.4: MCC Benefits to App DevelopersFigure 3.5: Pros and Cons of Web vs. Native AppsFigure 3.6: Apple and CloudFigure 3.7: iCloud AppsFigure 4.1: Strategic Options for MNOsFigure 4.2: Telco's and the Cloud Business ModelsFigure 4.3: Types of Cloud Computing (Telco Specific)Figure 4.4: Telco Cloud OfferingsCompanies Listed
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