TreeHouse Interactive, a provider of on-demand partner relationship management (PRM) and marketing automation solutions, has announced the release of its Reseller View PRM system for Microsoft Dynamics CRM. The new integrated offering puts enterprise-class partner management capabilities in the hands of Microsoft Dynamics CRM users for the first time.

Reseller View is the most complete PRM solution available, offering a password protected enterprise-class web portal that can be customized to include any navigation desired and match any corporate branding guidelines including a company-branded URL. Its unmatched feature set automates partner on-boarding and enables partner information to flow seamlessly between Dynamics CRM and Reseller View. Once in the system, partners can register opportunities or receive leads directly from Microsoft Dynamics CRM while logged into the Reseller View portal. Some of the available features include: deal registration, lead distribution, automated training and certification, partner marketing enablement, automated contract management, MDF/co-op management, automated partner on-boarding, partner locator, advanced document management, and partner marketing automation.

“We have relied on TreeHouse Interactive Reseller View PRM to help manage our critical partner relationships for nearly five years,” said Mike Stinson, vice president worldwide marketing for Motion Computing. “TreeHouse Interactive’s Reseller View is tightly integrated with our CRM data, so when we looked at transitioning CRM platforms, we had to ensure that our partners would not be negatively impacted. TreeHouse made this possible by supporting both platforms—making the transition to Microsoft Dynamics CRM seamless for our partners worldwide while maintaining important features such as deal registration and lead distribution.”

“We were seeing channel organizations begin to use Microsoft Dynamics CRM in the marketplace, so it made sense to integrate,” said Erich Flynn, CEO, TreeHouse Interactive. “One of our primary goals has always been to give channel teams what they need to make their partners successful. Being first to offer a PRM solution for Microsoft Dynamics CRM is part of that philosophy. We expect to see more and more PRM integrations with Microsoft as they continue to increase market share.” Reseller View for Microsoft Dynamics is available now. To see a demonstration, contact TreeHouse Interactive at 801.576.8428, sales@treehousei.com or visit www.treehousei.com.

To learn more about partner relationship management and Reseller View, see Reseller View resources.

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