|By Udayan Banerjee||
|May 3, 2012 11:30 AM EDT||
Please hold your skepticism, keep an open mind, go through the following points and only then pass a judgment on my prediction that “three years down Windows Phone would have overtaken Android”
[Update August-2012: The 12th reason (Apple awarded 1 billion US$ but Microsoft wins)!]
[Update June-2012: 3 Thing Microsoft Achieved Through The Launch Of The Surface Tablet]
(1) “Mango” has received very positive response
Just go through the following comments.
“… I say this with all seriousness and some incredulity: Apple, watch your back. Microsoft may have finally figured it out. The battle for the mobile market just got interesting again…” – Robert X. Cringely
“…With Mango, WP7 has caught up with Android and iOS in nearly every way, and in some areas it’s even surpassed the other two in functionality …” – Brad Molen
“…Windows Phone 7.5 is supremely usable, surprisingly powerful and delivers the experience Microsoft has been promising, with only a few rough edges left…” – techradar.com
“…Windows Phone is, in my opinion, the second-best OS out there, after iOS. It’s more cohesive, reliable, pretty, and fast than Android…I have no hesitation in recommending it…” – Dan Nosowitz
“…Android doesn’t look as shiny and as for Apple, since our play, we certainly notice a lot more “Windows Phone 7 features” in the latest iOS 5 Beta builds…” – Stuart Miles
If you don’t believe me then just do your own searching – I am sure you will find comments very similar to these.
(2) Metro UI is innovative and usable
The UI is different but very well designed for mobile and tablet. The same view is expressed by most experts and most owners of “Mango” phone.
“…keep an open mind and you just might be pleasantly surprised by Microsoft’s elegant, daring, and simple take on smartphones…” – Jessica Dolcourt
(3) Microsoft usability design is backed by strong research
I have discussed this elsewhere – Microsoft’s Second UI Innovation.
If you have doubt then just go through the presentation on How Ribbon Interface was created.
(4) Unlike Android UI, Metro UI has nothing in common with iOS
Google and Android handset manufacturers are fighting legal battles with Apple in so many different countries. These battles are prompted by similarity in the design and user interface.
“Mango” is different. If fact Microsoft has already secured a patent for the metro UI – Microsoft patents Metro UI. On the other hand Android is fighting so many patent and IP violation suits.
(5) It is a question of survival for Nokia
Even though Nokia has been steadily losing market share it still enjoys more than 20% market share of the number of mobile handsets shipped (see IDC report). RIM is also in a similar situation, but unlike RIM, Nokia has something decent to fight back with.
They have put all their eggs in the Windows Phone basket and they are not going to give in without a fight, especially in the non-US markets.
(6) Microsoft has patent agreement with handset manufacturer which lowers the barrier for switch
Microsoft has patent deals with HTC, Samsung and many other Android handset manufacturers and receives US$ 5 upwards for every handset sold. See this – Microsoft Getting Royalties From Over Half Of All US Android Phone Sales.
So, Android is not exactly free.
(7) Most users would have changed their handset in three years
One of the concerns expressed by many analysts is that Microsoft is late in the game and the mobile market is already crowded. However, history has taught us that the mobile landscape changes every 3 years. One of the top 3 players drop out to be replaced a newcomer. You also get a new leader.
Therefore, three years down the line the field is wide open.
(8) Windows 8, which has Metro UI, would have enough presence in desktop & laptop
In spite of all the prediction about the end of the PC era, you will almost surely be using a PC for many more years. You will also, periodically, continue to upgrade your PC and Laptop. Majority of those upgrades will result in your getting a Windows 8 machine.
As a result, three years down the line most of us would get reasonably familiar with Metro UI.
(9) Windows App store, by then, would have many more applications
By having the same programming model for desktop, laptop, tablet and mobile, Microsoft has ensured that app developers will always find a wider market for their applications. They are also offering developers a larger piece of the pie.
Microsoft fleshed out details for its Windows Store, announcing to developers that the Windows 8 app store will become available with the Windows 8 beta in late February 2012. (See this)
(10) Microsoft has an uncanny knack of persisting with, perfecting a product and become one of the market leaders
We have seen this happen time and again with so many different categories of products. The list is long – Word Processor (Word), Spreadsheet (Excel), Database (MS-SQL), Search Engine (Bing), O/S for handheld device (Windows CE), Enterprise web application platform (SharePoint), Enterprise mail server (Outlook), Development platform (.Net), Developer Studio (VSTS), Gaming Console (Kinect), Browser (IE), ERP (Dynamics) … (See this for more detail).
So, why can’t they pull it off again?
(11) Windows Phone is much more strategic to Microsoft than Android is to Google
Microsoft is primarily an O/S company and Google is a search company. If Google loses the mobile O/S war it is just another loss. It is not going to threaten the existence of the company. However, the same loss for Microsoft may threaten their very existence.
You don’t expect Microsoft to give in without a very very strong fight … especially when they have hit upon an innovative product with lots of promise.
Also, there is no Steve Jobs around who can completely change the game.
Here are 3 more reasons from Galen Gruman:
- No strong commitment to Android from Google
- No strong commitment to Android from device makers
- A likely loss in the Oracle lawsuit over Android's Java base
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 24, 2015 09:00 AM EDT Reads: 1,776
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 24, 2015 08:30 AM EDT Reads: 4,249
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
May. 24, 2015 08:00 AM EDT Reads: 4,388
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
May. 24, 2015 06:30 AM EDT Reads: 5,559
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
May. 24, 2015 05:00 AM EDT Reads: 4,465
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
May. 24, 2015 05:00 AM EDT Reads: 4,941
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
May. 24, 2015 05:00 AM EDT Reads: 2,486
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing demand and the rapidly changing workspace model.
May. 24, 2015 04:30 AM EDT Reads: 3,229
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
May. 24, 2015 04:00 AM EDT Reads: 5,051
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
May. 24, 2015 04:00 AM EDT Reads: 4,556
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
May. 24, 2015 03:30 AM EDT Reads: 4,056
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
May. 24, 2015 03:00 AM EDT Reads: 5,774
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
May. 24, 2015 03:00 AM EDT Reads: 2,768
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
May. 24, 2015 03:00 AM EDT Reads: 2,966
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
May. 24, 2015 02:30 AM EDT Reads: 4,372
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
May. 24, 2015 02:30 AM EDT Reads: 5,004
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
May. 24, 2015 02:00 AM EDT Reads: 6,221
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
May. 24, 2015 01:30 AM EDT Reads: 5,383
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
May. 24, 2015 01:15 AM EDT Reads: 6,229
For years, we’ve relied too heavily on individual network functions or simplistic cloud controllers. However, they are no longer enough for today’s modern cloud data center. Businesses need a comprehensive platform architecture in order to deliver a complete networking suite for IoT environment based on OpenStack. In his session at @ThingsExpo, Dhiraj Sehgal from PLUMgrid will discuss what a holistic networking solution should really entail, and how to build a complete platform that is scalable, secure, agile and automated.
May. 24, 2015 01:00 AM EDT Reads: 4,352