Welcome!

Microsoft Cloud Authors: John Basso, Liz McMillan, Pat Romanski, Elizabeth White, Mihai Corbuleac

Related Topics: Microsoft Cloud, Mobile IoT, Release Management

Microsoft Cloud: Article

Eleven Reasons Why Windows Phone Will Overtake Android

You don’t expect Microsoft to give in without a very very strong fight …

Please hold your skepticism, keep an open mind, go through the following points and only then pass a judgment on my prediction that “three years down Windows Phone would have overtaken Android”

[Update August-2012: The 12th reason (Apple awarded 1 billion US$ but Microsoft wins)!]

[Update June-2012: 3 Thing Microsoft Achieved Through The Launch Of The Surface Tablet]

(1) “Mango” has received very positive response

Just go through the following comments.

“… I say this with all seriousness and some incredulity: Apple, watch your back. Microsoft may have finally figured it out. The battle for the mobile market just got interesting again…” – Robert X. Cringely

“…With Mango, WP7 has caught up with Android and iOS in nearly every way, and in some areas it’s even surpassed the other two in functionality …” – Brad Molen

“…Windows Phone 7.5 is supremely usable, surprisingly powerful and delivers the experience Microsoft has been promising, with only a few rough edges left…” – techradar.com

“…Windows Phone is, in my opinion, the second-best OS out there, after iOS. It’s more cohesive, reliable, pretty, and fast than Android…I have no hesitation in recommending it…” – Dan Nosowitz

“…Android doesn’t look as shiny and as for Apple, since our play, we certainly notice a lot more “Windows Phone 7 features” in the latest iOS 5 Beta builds…” – Stuart Miles

If you don’t believe me then just do your own searching – I am sure you will find comments very similar to these.

(2) Metro UI is innovative and usable

The UI is different but very well designed for mobile and tablet. The same view is expressed by most experts and most owners of “Mango” phone.

“…keep an open mind and you just might be pleasantly surprised by Microsoft’s elegant, daring, and simple take on smartphones…” – Jessica Dolcourt

(3) Microsoft usability design is backed by strong research

I have discussed this elsewhere – Microsoft’s Second UI Innovation.

If you have doubt then just go through the presentation on How Ribbon Interface was created.

(4) Unlike Android UI, Metro UI has nothing in common with iOS

Google and Android handset manufacturers are fighting legal battles with Apple in so many different countries. These battles are prompted by similarity in the design and user interface.

“Mango” is different. If fact Microsoft has already secured a patent for the metro UI – Microsoft patents Metro UI. On the other hand Android is fighting so many patent and IP violation suits.

(5) It is a question of survival for Nokia

Even though Nokia has been steadily losing market share it still enjoys more than 20% market share of the number of mobile handsets shipped (see IDC report). RIM is also in a similar situation, but unlike RIM, Nokia has something decent to fight back with.

They have put all their eggs in the Windows Phone basket and they are not going to give in without a fight, especially in the non-US markets.

(6) Microsoft has patent agreement with handset manufacturer which lowers the barrier for switch

Microsoft has patent deals with HTC, Samsung and many other Android handset manufacturers and receives US$ 5 upwards for every handset sold. See this – Microsoft Getting Royalties From Over Half Of All US Android Phone Sales.

So, Android is not exactly free.

(7) Most users would have changed their handset in three years

One of the concerns expressed by many analysts is that Microsoft is late in the game and the mobile market is already crowded. However, history has taught us that the mobile landscape changes every 3 years. One of the top 3 players drop out to be replaced a newcomer. You also get a new leader.

Therefore, three years down the line the field is wide open.

(8) Windows 8, which has Metro UI, would have enough presence in desktop & laptop

In spite of all the prediction about the end of the PC era, you will almost surely be using a PC for many more years. You will also, periodically, continue to upgrade your PC and Laptop. Majority of those upgrades will result in your getting a Windows 8 machine.

As a result, three years down the line most of us would get reasonably familiar with Metro UI.

(9) Windows App store, by then, would have many more applications

By having the same programming model for desktop, laptop, tablet and mobile, Microsoft has ensured that app developers will always find a wider market for their applications. They are also offering developers a larger piece of the pie.

Microsoft fleshed out details for its Windows Store, announcing to developers that the Windows 8 app store will become available with the Windows 8 beta in late February 2012. (See this)

(10) Microsoft has an uncanny knack of persisting with, perfecting a product and become one of the market leaders

We have seen this happen time and again with so many different categories of products. The list is long – Word Processor (Word), Spreadsheet (Excel), Database (MS-SQL), Search Engine (Bing), O/S for handheld device (Windows CE), Enterprise web application platform (SharePoint), Enterprise mail server (Outlook), Development platform (.Net), Developer Studio (VSTS), Gaming Console (Kinect), Browser (IE), ERP (Dynamics) … (See this for more detail).

So, why can’t they pull it off again?

(11) Windows Phone is much more strategic to Microsoft than Android is to Google

Microsoft is primarily an O/S company and Google is a search company. If Google loses the mobile O/S war it is just another loss. It is not going to threaten the existence of the company. However, the same loss for Microsoft may threaten their very existence.

You don’t expect Microsoft to give in without a very very strong fight … especially when they have hit upon an innovative product with lots of promise.

Also, there is no Steve Jobs around who can completely change the game.

 

Here are 3 more reasons from Galen Gruman:

 

  1. No strong commitment to Android from Google
  2. No strong commitment to Android from device makers
  3. A likely loss in the Oracle lawsuit over Android's Java base

 

 

More Stories By Udayan Banerjee

Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at http://setandbma.wordpress.com.
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...

  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting
Google

@ThingsExpo Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...