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Microsoft Cloud Authors: Pat Romanski, Andreas Grabner, Nick Basinger, Kevin Benedict, Liz McMillan

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Will Microsoft’s Mango Shake Enterprise Mobility, Part 2?

In the upcoming Mango version of Microsoft’s Smartphone operating system it is reported that they will add 500 new features.  As mentioned in Part 1 of this article one of the key feature updates is designed to blur the difference between search and applications.

Andrew Lees, president of the mobile communications business at Microsoft says about today’s mobile applications, “The user has to go app by app by app.  It’s as if every time you wanted to go from the living room to the dining room, you had to go through the front door.”

Mango will link specific data points on your smartphone to enhance the user experience.  Here are some of the linked data:
  • Location data
  • Information about a subject
  • Shopping options
The data will be presented to the user as “related views.”  In the article I was reading (I somehow ripped the article out of the newspaper without the newspaper’s name, sorry!), it described looking up a new movie.  The first screen showed theater locations and scheduled viewings, the second screen had reviews and the third included purchase options.

This is a great step toward “predicting” what the user wants instead of everything being manual.  Although in early versions this may seem too annoying to those more advanced needs, enterprise users may find these developments will introduce many new efficiencies to the mobile workforce with defined needs.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobil


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

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