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Visible Technologies Partners with TBWA\Chiat\Day to Reveal Music Fans’ Favorite Performers for the 52nd Annual GRAMMY® Awards

Visible Technologies, a leading provider of social media monitoring and engagement solutions, today announced it has partnered with TBWA\Chiat\Day Los Angeles. Through the partnership, Visible Technologies will deliver real-time online conversation monitoring and analysis for the 52nd Annual GRAMMY® Awards, which will air live Jan. 31, 8:00p.m. – 11:30p.m. ET/PT on CBS.

Powered by the truCAST engine, Visible Technologies is providing insight into the social media buzz for 20 of the most popular GRAMMY-nominated recording artists in support of the TBWA\Chiat\Day\Los Angeles “We Are All Fans” advertising campaign. Online conversations surrounding performers such as Lady Gaga, Beyoncé and Taylor Swift are featured on the www.wereallfans.com Web site, a first-of-its-kind interactive experience that displays portraits of GRAMMY-nominated artists composed entirely of fan-generated YouTube, Twitter, and Flickr postings. Additionally, the site features the FanBuzz Visualizer, a data visualization that acts as a barometer of fans’ daily interactions with their favorite musicians on the Web. The FanBuzz Visualizer can also be shared as a widget, providing fans the ability to showcase the current standings on their personal social media pages.

FanBuzz Visualizer Reveals Fans’ Social Activity

Preliminary data featured on the FanBuzz Visualizer reveals a huge spike in online conversation leading up to the GRAMMYs and indicates which GRAMMY-nominated artists have the largest – and most vocal – online fan base.

  • Tracking 20 artists, the FanBuzz Visualizer has captured over 675,000 posts from social media sites in the past two weeks, since January 11, representing 324,000 authors across over 13,000 domains.
  • 86 percent of the social media conversation is occurring on Twitter.
  • Lady Gaga has the highest volume of conversation amongst the GRAMMY -nominated artists. As of today, nearly 146,000 posts, or approximately 20 percent of the total social media comments, are about the leading performer.
  • Jay-Z and Beyoncé are running a close race for the second most vocal fan base among the artists being tracked, with each having more than 92,000 comments online made by fans.

Supporting Quotes

  • “It’s not just radio spins, concert ticket sales and digital downloads that determine the popularity of an artist. The FanBuzz Visualizer lets music fans know where their favorite artists stand, across social media, in real time,” said Patrick O’Neill, Executive Creative Director, TBWA\Chiat\Day\Los Angeles. “While this is just the first initiative in which we’re using Visible Technologies’ suite, it’ll be a great tool to engage consumers in other campaigns.”
  • “Our partnership with TBWA\Chiat\Day is demonstrative of the opportunities available in a variety of environments and across a range of industries for meaningful, direct interaction with an increasingly social audience,” said Blake Cahill, svp of marketing for Visible Technologies. “It will be great to see how the online conversations of the FanBuzz Visualizer play out up on stage the night of the 31st.”

About Visible Technologies

Visible Technologies helps companies like Microsoft, Autodesk and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

truCAST is a trademark of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.

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