|By Business Wire||
|January 25, 2010 03:24 PM EST||
Visible Technologies, a leading provider of social media monitoring and engagement solutions, today announced it has partnered with TBWA\Chiat\Day Los Angeles. Through the partnership, Visible Technologies will deliver real-time online conversation monitoring and analysis for the 52nd Annual GRAMMY® Awards, which will air live Jan. 31, 8:00p.m. – 11:30p.m. ET/PT on CBS.
Powered by the truCAST engine, Visible Technologies is providing insight into the social media buzz for 20 of the most popular GRAMMY-nominated recording artists in support of the TBWA\Chiat\Day\Los Angeles “We Are All Fans” advertising campaign. Online conversations surrounding performers such as Lady Gaga, Beyoncé and Taylor Swift are featured on the www.wereallfans.com Web site, a first-of-its-kind interactive experience that displays portraits of GRAMMY-nominated artists composed entirely of fan-generated YouTube, Twitter, and Flickr postings. Additionally, the site features the FanBuzz Visualizer, a data visualization that acts as a barometer of fans’ daily interactions with their favorite musicians on the Web. The FanBuzz Visualizer can also be shared as a widget, providing fans the ability to showcase the current standings on their personal social media pages.
FanBuzz Visualizer Reveals Fans’ Social Activity
Preliminary data featured on the FanBuzz Visualizer reveals a huge spike in online conversation leading up to the GRAMMYs and indicates which GRAMMY-nominated artists have the largest – and most vocal – online fan base.
About Visible Technologies
Visible Technologies helps companies like Microsoft, Autodesk and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.
truCAST is a trademark of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.
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