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Microsoft Cloud Authors: Andreas Grabner, Nick Basinger, Kevin Benedict, Pat Romanski, Liz McMillan

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Bluetooth SIG Asks: Could You, Would You from a Car? Could You, Would You in a Bar?

The Bluetooth Special Interest Group (SIG) kicked off its “Ditch the Dongle” campaign today to raise consumer awareness of the ability for Bluetooth technology – the global wireless standard found in the majority of mobile phones – to connect PCs to the Internet wirelessly, free of charge, without extra equipment or subscriptions, and from anywhere the mobile phone receives 3G network access.

“Many consumers are unaware that they even have this capability in their current phone because the majority of cell phone carriers don’t want them to know,” said Michael Foley, Ph.D., executive director, Bluetooth SIG. “But when you connect this way, you’ll wonder how you ever got along without it – the key to connection has been in your pocket all along.”

So if you could connect, where would you connect?

Consumers are being asked via the Bluetooth SIG Facebook page to share where and why they would connect if they could. Does your job require you work far from the creature comforts of Starbucks and a T-Mobile hotspot? Or do you hike and bike through our country’s stretches of wilderness? Or perhaps sometimes you just don’t want to pay the $6.99 for Wi-Fi service while you wait for your plane to arrive? Let us know – we will be posting the best answers to Bluetooth.com.

How it works

To use Bluetooth technology to access the Internet, your computer needs to have Bluetooth technology and your mobile phone needs to be 3G and Bluetooth enabled. If your devices fulfill these requirements, check out helpful hints here (note: for additional set-up information contact your mobile phone manufacturer and/or carrier): http://www.bluetooth.com/Bluetooth/Experience/Bluetooth_Internet_Access

About Bluetooth® Wireless Technology

Bluetooth wireless technology is the global short-range wireless standard for personal connectivity of a broad range of electronic devices. The technology continues to evolve, building on its inherent strengths – small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. This evolution now provides manufacturers and consumers with three options for connecting wirelessly – classic Bluetooth technology for use in a wide range of consumer electronics; Bluetooth high speed technology for the transfer of video, music and photos between phones, cameras, camcorders, PCs and TVs; and Bluetooth low energy technology for low power sensor devices and new web services within the health and fitness, personal device, automotive and automation industries. More than eight new Bluetooth enabled products are qualified every working day and more than 19 million Bluetooth units are shipping per week. There are nearly three billion Bluetooth devices in the marketplace and that number climbs daily, making it the only proven wireless choice for developers, product manufacturers, and consumers worldwide.

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, consumer electronics, automotive and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes Promoter group companies Ericsson, Intel, Lenovo, Microsoft, Motorola, Nokia and Toshiba, along with over 12,000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit www.bluetooth.com.

The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.

Note to Editors: Media assets (stills and video) to accompany stories about Bluetooth wireless technology are available on Bluetooth.com, hosted by The NewsMarket: http://www.bluetooth.com/thenewsmarket

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