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Microsoft Cloud Authors: Nick Basinger, Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie

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OFFICE DEPOT : VIKING DIRECT REDESIGNE SON SITE MARCHAND AFIN DE S’IMPLIFIER L’EXPERIENCE D’ACHAT DE SES VISITEURS

Office Depot® (NYSE : ODP), l’un des principaux fournisseurs mondial d’articles et services de bureau, annonce aujourd’hui le lancement Viking Direct à travers l’Europe. Viking Direct est le canal de distribution par correspondance d’Office Depot en Europe et propose plus de 15.000 articles à ses clients TPE/PME.

Un nouveau site internet pour Viking Direct, pour un achat simplifié

L’utilisation, la structure améliorée, ainsi que la navigation simplifiée du nouveau site permettent aux clients Viking Direct d’accéder rapidement à leurs articles favoris (fournitures de bureau, papeterie, agenda, calendrier, imprimantes, cartouches et consommables informatiques…) En outre, le nouveau site d’achat de fournitures en ligne permettra aux clients de trouver en quelques clics leurs articles et marques préférées, avec en exclusivité les articles d’écriture Foray, la nouvelle marque de Office Depot.

« La nouvelle conception du site web de Viking Direct offrira aux clients un processus d’achats en ligne de classe mondiale à chaque visite. » a déclaré Peter-Timo Schaefer, Directeur e-Commerce pour Office Depot en Europe. « Nous avons écouté avec attention ce que cherchaient nos clients de PME et avons repensé ce site web afin de répondre réellement à leurs besoins spécifiques. »

Optimisation du temps grâce aux nouvelles fonctionnalités

Les améliorations du nouveau site web Viking Direct comprennent :

  • Des menus de défilement simplifiés et plus intuitifs;
  • Définir, maintenir et conserver ses listes d’achats, en vue de simplifier le processus d’achats;
  • Optimisation des listes d’articles par prix et par classement;
  • Un menu “Achats de A à Z” par nom d’article, par marque et par type;
  • Des encarts de vérification qui permettent aux clients de voir des marques multiples, des gammes de prix et d’autres attributs aidant à trouver des produits plus rapidement;
  • Voir le contenu de son panier a tout moment, à partir de n’importe quelle page, grâce au lien « voir panier » en haut de la page;
  • Trouver et commander rapidement la cartouche d’encre correspondant à son imprimante, en seulement 2 étapes très simples grâce à la nouvelle application “ink finder”

Pour plus d’information sur notre nouveau site totalement dédié à l’achat de fournitures sur le net rendez-vous sur www.vikingdirect.fr

À propos de Office Depot

Taking Care of Business. Chaque jour, Office Depot s’occupe de millions de clients à travers le monde. Autant pour le magasin du coin que pour les entreprises du Fortune 500 (un classement, établi par le magazine Fortune, des entreprises américaines en fonction de leur revenu brut), Office Depot propose des articles et des services à ses clients grâce à leurs 1.593 magasins dans le monde, des équipes de ventes dévouées, des catalogues très bien positionnés et un e-commerce brassant $ 4.3 milliards. Office Depot a des ventes annuelles d’approximativement $ 14.5 millions et emploie environ 42.000 associés de par le monde. La compagnie propose plus d’articles et services de bureau à plus de clients et dans plus de pays que n’importe quelle autre compagnie, et vend actuellement à ses clients directement ou par ses filiales implantées dans 47 pays.

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